article thumbnail

Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

This is User-Generated Content, the holy grail of social media. It’s the content your audience creates for you. It’s like having an army of brand ambassadors spreading your message. What does Evergreen Content mean? Think of this as the timeless content that keeps on giving. What does UGC mean?

article thumbnail

TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Videos Your Followers Watched: Overview of content that is most popular with your followers.

Analytics 154
article thumbnail

3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

Shoppers are in a fervor of purchasing due to the numerous holidays within this timeframe, making it essential for your brand to be primed to seize this opportunity. Influencer marketing is a strategy based on utilizing the influence of popular personalities, experts, and opinion leaders to promote products, services, or brands.

Metrics 52
article thumbnail

Vanity Metrics: Definition & Examples for Marketing

Hootsuite

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? In other words, a “vanity metric” for one brand will be totally different from a vanity metric for another brand. Just because someone has seen your post doesn’t mean they care for your brand or products.

Metrics 107
article thumbnail

7 Essentials for Paid Media Plan with Examples

Oktopost

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Owned media includes channels a brand controls, like its website and social profiles. Paid media has become a non-negotiable in demand generation.

article thumbnail

What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Even if you don’t recognize the term, you’ve probably seen content made by these creators on your favorite brands’ accounts. original sound – TaraChristina Content Creator.

UGC 93
article thumbnail

4 Steps to Crank Up Your Facebook Ad Creative

Jon Loomer

1 Prioritize User-Generated Content. Additionally, with just a smartphone, marketers can snap quick, undoctored photos, making the creative look and feel like user-generated content. . Right now UGC, or content that appears to be UGC, is performing the best for us across all of our consumer brand clients.

UGC 167