The Social Media Incubator

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The Keys to Branding Your Twitter

The Social Media Incubator

However, something you might not think about is branding your Twitter. Your brand is the most important part of your business. Bringing that brand to your social media pages can be a key identifier for your audience. So how can you keep your Twitter page branded and why is it important? Here are a few examples.

Brands 140
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Content is King for Social Media Success

The Social Media Incubator

Content Marketing: a buzzword that’s been around for awhile in Online Marketing circles is making it’s way to broader marketing discussions–and this is a very good thing. If you want to succeed at content marketing, then we encourage you to develop a strategic content marketing plan for your business. Write it down.

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A Key Change to Facebook’s News Feed Algorithm

The Social Media Incubator

A new change to Facebook may help brands and their engagement levels. Past algorithm changes to Facebook’s News Feed have hurt some brands, particularly smaller brands, by limiting reach and ultimately hurting engagement. However, the newest change to Facebook gives those brands hope.

Feed 161
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The Keys to Your Social Media Identity

The Social Media Incubator

Do you have valuable content? If there are pictures you can take, videos you can make or advice you can give, then you probably already have the content. Is your social media branded? There are many different ways to brand your social media pages as a part of implementing your brand into your social media.

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Steps to Take with Intellectual Property in Social Media

The Social Media Incubator

Who is going to take issue with my content? The American Bar Association has a good article about brand enforcement on social media and suggests the following steps to protect your brand: Register your brand. photo courtesy: Getty Images . What can I say? How can I say it? Determine your pain tolerance.

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How To Get the Most Out of Your Company LinkedIn Page

The Social Media Incubator

3) Share interesting and engaging content. Use or create visuals, interesting stories and timely content within your field to keep your connections involved with your company. There are plenty of ways to get your content out on social media, but LinkedIn is becoming a key component for B2B marketing and engagement.

LinkedIn 138
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Putting Out Social Media Fires

The Social Media Incubator

Most consumers don’t want to hear from brands when a tragedy, political event, or social controversy takes place. Brands are more likely to lose customers when they do comment on such things. Be sure to proof all content going out on social channels by as many eyes as possible before deployment. Proofread. Stick to you.