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Startup Life: Diary of a First Generation Entrepreneur

The Marketing Blog

11 pm Startup Life: Diary of a First Generation Entrepreneur Jump to Comments ‘Oh shit.’ In our mind, we knew that was just one of those days when we as drivers of the startup car were being tested. The key elements of our core team who will take the ‘BRAND’ to a new level !! I know one thing.

Startup 191
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Monday Roundup: Lessons Learned

Waxing UnLyrical

Image: Steve Garfield via Flickr, CC 2.0. Digital Startups Are Teaching the Big Guys Some Lessons . IKEA ignores the lessons of Lego and The Ranger Station, sends C&D to a brand ambassador. Five Lessons From Building an Online and Offline Community. Why: Building a community is not an easy task.

Loyalty 180
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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

Image: UOregon Conference Services via Flickr, CC 2.o. Like this: Image: Nisa yeh via Flickr, CC 2.0. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. A tip: pretend you have less than three days to launch your startup.

Marketing 250
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Blogging Upstream

Waxing UnLyrical

So how do you know when to stick to your guns in building your online brand, versus when to take inspiration from the formula? They’re valid for anyone trying to build a brand online. Does my audience want entertainment, or community, or both? So to reach significant masses, we brand builders may need to adapt to the formula.

Fashion 248
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Enterprise 2.0 Conversations

The Marketing Blog

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. 00 am Enterprise 2.0

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Criticising Social Media ?

The Marketing Blog

The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup. I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup. However, I still review some Web 2.0

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India's Buzziest Media Brand

The Marketing Blog

11 am India’s Buzziest Media Brand Jump to Comments Times of India has been given the ‘Buzzy 10 Award’ for catering to the consumer in a complete 360 degree way. The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. However, I still review some Web 2.0

Web 2.0 100