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Startup Life: Diary of a First Generation Entrepreneur

The Marketing Blog

11 pm Startup Life: Diary of a First Generation Entrepreneur Jump to Comments ‘Oh shit.’ In our mind, we knew that was just one of those days when we as drivers of the startup car were being tested. The key elements of our core team who will take the ‘BRAND’ to a new level !! I know one thing.

Startup 191
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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

Image: UOregon Conference Services via Flickr, CC 2.o. Like this: Image: Nisa yeh via Flickr, CC 2.0. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. A tip: pretend you have less than three days to launch your startup.

Marketing 250
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Monday Roundup: Lessons Learned

Waxing UnLyrical

Image: Steve Garfield via Flickr, CC 2.0. Digital Startups Are Teaching the Big Guys Some Lessons . IKEA ignores the lessons of Lego and The Ranger Station, sends C&D to a brand ambassador. Given that we are now counting down to the end of the year (and then my birthday!), ” (Spot quiz: who said that?)

Loyalty 180
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Enterprise 2.0 Conversations

The Marketing Blog

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. 00 am Enterprise 2.0

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India's Buzziest Media Brand

The Marketing Blog

11 am India’s Buzziest Media Brand Jump to Comments Times of India has been given the ‘Buzzy 10 Award’ for catering to the consumer in a complete 360 degree way. The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. However, I still review some Web 2.0

Web 2.0 100
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Bubble or No Bubble, We’ll Still Be Social

Waxing UnLyrical

Far too much has been said on the valuations of the social web startups. Even for a startup that fetched $41 million, that is plain wasteful, if not irrationally exuberant. Sure, it translates into a great parallel channel for personalized engagement with brands, but for how long? Image: black vanilla via Flickr, CC 2.0.

Startup 172
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Marketing, Social Media & Branding Blogs in India

The Marketing Blog

37 am Marketing, Social Media & Branding Blogs in India Jump to Comments What XML feed of some of the best Social-media, Marketing and Branding blogs in India Why Thoughts inspired by Age of Conversation’s Douglas Karr. The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007.