Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Ignite Social Media

NOVEMBER 18, 2020

Users are able to comment on posts, ‘vote’ (which is similar to a like), ‘echo’ (which is similar to a retweet) or search for hashtags. Moreover, Parler provides a yellow badge that says “verified influencer” to public figures, influencers, or brands. Parler community guidelines are simple and to the point. What is the Hype?

Social Media 172

Social Media Brands Badge Guidelines 172

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Reputation 106

Reputation System Brands Knowledge Base 106

SocialFish

FEBRUARY 25, 2011

Other employees commented on her post, so the NLRB ruled that postings were subject to the National Labor Relations Act as “protected converted activity.” or defamatory comments when discussing the Company or the employee’s superiors.”. The employer’s extremely broad social media policy was the source of its undoing.

Guidelines 202

Guidelines Social Media Policies Training 202

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Report 66

Report Atlassian Brands Sentiment 66

Likeable

OCTOBER 7, 2020

And corporate style guides are great, but the way your brand speaks and carries itself on social shouldn’t be the same as in other marketing. There’s much more of a human element, and customers want to connect with brands in this space. There are a few reasons why all brands would benefit from a style guide.

Social Media 135

Social Media Brands Guidelines How To 135

Freelance Social Media

FEBRUARY 29, 2012

Guidelines for Timeline Cover Photo. Calls to action, such as “Get it now” or “Tell your friends” I’m sure over the next month we’ll be seeing some awesome ways businesses and brands use cover photos. If you’ve come across some, feel free to share them in the comments section!

Guidelines 146

Guidelines Real Estate Facebook Price 146

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 131

Reputation Tools Brands How To 131

Social Media Strategies Summit

APRIL 15, 2021

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one?

Process 162

Process Communities Brands How To 162

Ignite Social Media

SEPTEMBER 23, 2021

With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Sweepstakes are a great way to drum up excitement for your brand, because who doesn’t love free stuff? If your brand sells a physical product, include that as the prize or part of it.

Social Media 186

Social Media How To Guidelines UGC 186

Ignite Social Media

OCTOBER 7, 2016

As election day draws nearer, naturally we can’t help but to think about how brands may incorporate election-themed content into their mix as a way to find relevancy, or engage in conversations related to it. Or whether or not brands should talk elections is about as controversial as the two leading candidates themselves.

Brands 141

Brands Policies Guidelines Conversation 141

Freelance Social Media

FEBRUARY 29, 2012

Guidelines for Timeline Cover Photo. Calls to action, such as “Get it now” or “Tell your friends” I’m sure over the next month we’ll be seeing some awesome ways businesses and brands use cover photos. If you’ve come across some, feel free to share them in the comments section!

Guidelines 100

Guidelines Real Estate Facebook Price 100

Sprout Social

NOVEMBER 29, 2023

Automating likes and comments is a recipe for a potential social media crisis. Brand accounts should emphasize human interactions and avoid anything that looks spammy. Let’s talk about legalities—or at least, what abides by Instagram’s Community Guidelines —so your account doesn’t get penalized.

Instagram 115

Instagram Tools Strategy Hashtag 115

Mindjumpers

JUNE 21, 2012

But how can brands benefit from the newest addition to the Facebook family? Brand opportunities? Especially the last bit holds the possibility of becoming interesting to brands, if Facebook plans to further develop the feature. As a brand, you would therefore upload pictures of fans to your page regularly.

Brands 253

Brands Guidelines Facebook Eventful 253

Ignite Social Media

JANUARY 11, 2018

When you’re job is to manage a social media presence for a major brand, it can be hard to know exactly where to draw the line between work and the rest of your life. So, since social media is very clearly always on, the question begs: Should your brand be always on, too? The internet never takes a break. Consistency.

Social Media 110

Social Media Brands Guidelines Resources 110

Mindjumpers

JULY 10, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. A central hub for aligned guidelines and structure. Local vs. global.

Activities 235

Activities Social Media Brands Guidelines 235

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. In 2023, the brand worked with over 100 influencers, generating an astounding 168 million true view impressions and boasting an engagement rate of over 9.5%.

Influencer 101

Influencer Retail Marketing Discount 101

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. What is a brand ambassador program, anyway?

Brands 144

Brands How To Hashtag Applications 144

Buzz Marketing for Technology

SEPTEMBER 26, 2012

So, why aren’t brands able to capitalize on that? Below are the 10 most common reasons brands aren’t getting enough love from Facebook users, along with recommendations for better using the tools at their disposal. Most fans won’t ever come back to a brand’s page unless they feel they have good reason to.

Brands 279

Brands Facebook Guidelines Conversation 279

Laurel Papworth

MARCH 5, 2012

Facebook Page Competition Guidelines T&Cs. Please note that compliance with these Guidelines does not constitute the lawfulness of a promotion. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall. You just can’t. Definitions: a.

Guidelines 88

Guidelines Facebook Blogosphere Policies 88

Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Higher-quality content: Clear workflows ensure your content is accurate, up-to-date, and offers the best possible reflection of your brand.

Template 134

Template Templates Social Media Tips 134

Ignite Social Media

MAY 25, 2021

Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed. It’s especially worth keeping a close eye on for brands considering Reels ad options are on the horizon. That’s okay. Instagram Reels Metrics and Insights.

Instagram 172

Instagram Engagement Content Tips 172

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Top brands on Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Oktopost

JANUARY 8, 2022

Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. Your pictures should not only look good, but also establish a cohesive message that aligns with your brand and marketing strategy. Create a Consistent Brand Image. Ask in the comments below!

Social Media 144

Social Media Guidelines B2B Embedding 144

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. What is franchise social media marketing?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

FEBRUARY 19, 2024

AI automation has revolutionized how brands approach their business and marketing strategies. The tool enables you to analyze social listening data—up to 50,000+ messages a second and up to 600M+ messages a day— so you can automatically sift through billions of data points and get key brand insights within seconds.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. As is understanding the stakes your brand has in significant cultural moments. Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes. Moderation helps protect your brand image.

Eventful 115

Eventful Social Media How To Sports 115

Hootsuite

NOVEMBER 1, 2021

What this means for brands: You need to understand what search terms people use to look for content like yours. What this means for brands : Again, it’s all about research. Someone using search is more likely to see content from a brand they’ve engaged with before, even if they don’t (yet) follow that brand.

SEO 145

SEO Instagram Tips HootSuite 145

agora pulse

OCTOBER 8, 2020

Stay on brand. Both of these services work by letting people buy directly from comments on Instagram (as well as Facebook.) Stay on brand. But if you want to go from good to great , make sure that your Instagram is aligned with your branding. Your branding guidelines should include: Fonts and their usage.

Instagram 179

Instagram How To Hashtag Guidelines 179

The Realtime Report

AUGUST 16, 2021

Escalate your existing customers & transform them into future brand champions who can help in promoting your brand through word of mouth. Thank them for sharing their precious comments on your products or services. All review websites have guidelines to remove the fake review. What they want or expect from your brand.

Strategy 172

Strategy Marketing Guidelines Review 172

Ignite Social Media

JULY 20, 2021

Now that you have learned if your brand is ready for customer service on social media , it’s time for part two. Make your responses on-brand and something a normal person would respond with (because you don’t want people to think you’re a robot or, much worse, that you just don’t care).

Social Media 106

Social Media Strategy Class Guidelines 106

agora pulse

MARCH 1, 2021

Don’t have active Community Guidelines strikes. Content must meet YouTube’s advertiser-friendly content guidelines. Brand connect. Currently, an invite-only, BrandConnect (previously known as FameBit) allows creators to work with brands to create branded campaigns. Monetization method. Requirements. Ad revenue.

YouTube 208

YouTube How To Guidelines Adsense 208

Likeable

SEPTEMBER 28, 2021

Just as a TikTok dance can come out of nowhere and go viral, a PR crisis related to your brand can do the same. As a brand, you won’t be able to prevent these crises—but what you can do is have a plan and a system in place so that you’re prepared for when they do happen. DO: Give clear community guidelines.

Social Media 92

Social Media Policies Module Guidelines 92

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. Prevent this by adding disclaimers to your direct message interactions and brand profiles. Please review our full disclaimer before reading any further.

Social Media 105

Social Media Privacy Insurance Guidelines 105

Sprout Social

MAY 8, 2023

Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand.

Social Media 110

Social Media UGC Policies Guidelines 110

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. Writing social media captions is an art form in itself, and finding a new team member who can find the best words to perfectly capture your brand voice and your post’s objective is essential. Customer service.

Team 139

Team Social Media Social Media Management How To 139