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What is Social CRM and How to Make It Work for You

Oktopost

Quality CRM solutions pay for themselves many times over. However, if your CRM only has data gathered through form conversions and other direct interactions, it’s probably not fulfilling its true potential. There’s a wealth of additional information on your customers out there, voluntarily offered up on social media.

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Streamline Social Efforts with Facebook Ad Comments in the Smart Inbox

Sprout Social

As people interact more and more with ads across social platforms, the ability to monitor and engage with comments on ads—similar to how you would on organic posts—is essential to a successful brand strategy. Simplify Social Efforts in the Smart Inbox. Getting Started with Ad Comments Inside Sprout.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. TA : People who are influential in a category have worked hard to build and cultivate their personal brands.

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts.

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5 Things You Didn’t Know You Could Do with Pixlee

Pixlee

Our clients see lower content costs and higher conversion rates by leveraging the vast amounts of authentic, customer-generated content already being created for their brand. That said, there are many less-used, highly beneficial features that can bring exceptional value to your brand. Collect Photos from Facebook Comments.

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Social CRM: What It Is and Why Your Social Strategy Needs It

Hootsuite

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. What is social CRM?

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Why Personalization is the Next Big Opportunity in Social Media Marketing

Buffer Social

And this applies to social media too. Today’s social media users want to interact with brands on a personal level and be treated as individuals. But how exactly do you go about creating personalized social media experiences? “It means we don’t have to start from scratch with every conversation on social. .”