Keyhole.co

MARCH 18, 2023

Even though many brands have generated leads successfully on LinkedIn, The World’s First Business School, ESCP Europe, left a mark when they not only swelled their lead conversion rate to 14% but also gained a whooping two million impressions from their ideal audience on LinkedIn. How do you ensure that?

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

B2B 148

B2B LinkedIn Tips Marketing 148

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. In addition, according to some studies, LinkedIn users convert to leads at a rate nearly three times higher than Twitter or Facebook users. Brand “Sniping”. Targeting local & small businesses.

B2B 150

B2B LinkedIn Facebook Statistics 150

Sprout Social

OCTOBER 10, 2019

Whether you’re totally new to LinkedIn advertising or want to beef up your current marketing presence, these tips and strategies can help you craft an effective campaign. Navigate your way to the advertising platform, click the “Create new campaign” button, and choose “Sponsor Content.” Getting Started.

LinkedIn 91

LinkedIn How To Real Estate Advertising 91

Sprout Social

MARCH 27, 2019

If you’re looking to develop your thought leadership presence, confirm your authority in your niche or simply spread brand awareness, Quora is the way to go. However, just like any social marketing campaign, you’re going to need a strategy. Join their ranks and boost your brand. Best practices on using Quora for brands.

How To 98

How To Marketing Notification Case Study 98

Twist Image

FEBRUARY 28, 2011

Online advertising networks continue to grow, and many of the more premium sites (be they brand name portals or highly trafficked niche sites) command decent CPMs that are making brands happy and publishers wealthy. It's still too complicated to get a campaign up. It's happening faster than all of our predictions.

Advertising 109

Advertising CPM Advertising network Training 109

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 98

ROI Analytics Influencer Campaign 98

Buffer Social

SEPTEMBER 4, 2018

This week (episode #110) we’re chatting about all of this and more: According to an interesting article from Digiday , Facebook is shifting gears with brand advertisers. After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement.

YouTube 71

YouTube Instagram Video Facebook 71

Kikolani

AUGUST 6, 2012

I study the “ins -n- outs” of traffic, from start to finish, and have done so, for quite some time now. First off, to make the most out of your FB PPC campaign, you don’t want to use the “CPC” method, you’ll want to use the “CPM” method. All of these things are very important.

Syndication 122

Syndication Aggregator CPM CPC 122

Buffer Social

JANUARY 10, 2017

In order to help you understand exactly how to optimize your Facebook Ads spend for the best results, I dug into several Facebook resources and studies to identify some Facebook advertising benchmarks and along the way, I also discovered seven key factors that determine the cost of Facebook Ads , which I’m excited to share with you.

Cost 40

Cost Advertising Price Facebook 40

Oktopost

JUNE 28, 2022

Studies show that 84% of millennials consider their phones essential to their job. Twitter offers brands a chance to interact more seamlessly with potential customers while providing a thriving advertising space. Let Your Branding Shine. Don’t let this opportunity stop your organization from mastering the branding basics.

B2B 152

B2B Tips Twitter Marketing 152

agora pulse

JANUARY 9, 2020

To put it in perspective, brands earn an average of $3 for every $1.60 To date, the brand has built a network of over 500 “influencers” who routinely post about their beauty routines and favorite Glossier products. This will increase the value of your campaign and get as much ROI as possible from each piece of content.

Social Media 96

Social Media CPM ROI Marketing 96

Little Web Giants

NOVEMBER 4, 2014

A page can be leveraged by a business to communicate with and listen to its customer base as well as to promote interesting content or campaigns. Brand or Product. Campaign Level. There are nine types of objectives for a campaign on Facebook: Page Post Engagement : Promotes a post so more people see it. Entertainment.

Social Media 47

Social Media Facebook Marketing CPM 47

Sprout Social

MAY 14, 2024

LinkedIn carousel ads are more targeted posts, with campaign objectives and budgets to maximize engagement. However, if the campaign goal is set to a lead gen form, the CTA will link to the same form for every slide Once a LinkedIn carousel ad is published, it can’t be edited, so make sure you double check every slide and design.

LinkedIn 105

LinkedIn URL Campaign Library 105

Buffer Social

FEBRUARY 19, 2019

Below are the full details from our study on everything from our vertical video hypothesis to the surprising results! And since square video outperformed landscape video in almost every category, we hypothesized that vertical video would eclipse square in a brand new study. But first, a few key takeaways to set the study up!

CPC 111

CPC Video Cost CPM 111

Little Web Giants

NOVEMBER 4, 2014

A page can be leveraged by a business to communicate with and listen to its customer base as well as to promote interesting content or campaigns. Brand or Product. Campaign Level. There are nine types of objectives for a campaign on Facebook: Page Post Engagement : Promotes a post so more people see it. Entertainment.

Social Media 28

Social Media Facebook Marketing CPM 28

Buffer Social

MARCH 22, 2017

But first, a few key takeaways to set the study up! Understanding the marketing tactics and strategies that cater specifically to a mobile audience will help to set brands apart. Shortly after seeing that stat, we read several studies from Adobe that showed video consumption on mobile has increased 233% since 2013.

Video 111

Video CPM Real Estate Mobile 111

Buffer Social

FEBRUARY 19, 2019

Below are the full details from our study on everything from our vertical video hypothesis to the surprising results! And since square video outperformed landscape video in almost every category, we hypothesized that vertical video would eclipse square in a brand new study. But first, a few key takeaways to set the study up!

CPC 85

CPC Video Cost CPM 85

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Consumers are going to want brands to step it up from years past in terms of helping them get in the holiday spirit this year.

Social Media 161

Social Media Strategy Marketing Retail 161

Twist Image

DECEMBER 18, 2015

What can't a brand measure in this day and age? Did the brand do anything to capture some form of a transaction (an email address, an online order, a purchase)? It's impressive what a brand can say, how they interact with customers, and what they do based on this feedback. Well, they can measure everything. Online is similar.

CPM 40

CPM Brands Affiliate marketing ROI 40

Buffer Social

SEPTEMBER 9, 2019

We think these tips will help you craft the perfect YouTube bumper ad, Twitter video, Instagram story — you name it — and will make video marketing a cinch for you and your brand. You simply have to fill six seconds of time with a catchy, on-brand message. Put your brand front-and-center. Seem doable?

CPM 75

CPM YouTube Survey Mobile 75

Jon Loomer

FEBRUARY 17, 2017

Your brand (logo, voice, reputation) is broken: You could have a great product, but even a great product is easy to ignore if your brand is broken. You need to invest in a logo and branding, and your messaging needs to be clear and articulate. Your brand is polished. Your website is broken: You have a great product.

Advertising 167

Advertising Facebook CPC CPM 167

Buffer Social

JULY 25, 2019

At the end of the day, this group of people will drive results and progress for your brand. If you’re serious about making data-informed decisions for your brand, then give social media managers a seat at the table. Some of our most popular posts on social media are about Instagram marketing and data studies.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down. CPM rates are up 41%. Listen Now. Jay : Absolutely.

CPM 118

CPM Advertising CPC Compete 118

agora pulse

FEBRUARY 22, 2020

A 2019 study by Gartner reported that marketing leaders planned to spend 26% of their marketing budget on marketing technology in 2020 , making it the single largest area of investment for marketers, followed by labor, agencies, and paid media. Large brands have in-house graphic designers, Photoshop experts, and a video production team.

Social Media 175

Social Media UGC Tips CPM 175

Sprout Social

FEBRUARY 21, 2022

Including Lives you’ve posted and formerly-branded IGTV videos. But it depends on what you want to showcase and what fits your brand. Use Highlights as areas to tell different stories, and choose a Highlight cover that brings your brand colors and graphics to life. Spruce up your video with branding.

Instagram 140

Instagram Video Content Feed 140

Webbiquity SMM

AUGUST 26, 2010

How to Create a Campaign to Get More Facebook Followers by Proimpact7. Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. 10 Secrets To Creating Your Brand’s Facebook Presence by All Facebook.

Advertising 218

Advertising Facebook Marketing B2B 218