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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Get in early on trending topics. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere. With integrations from the Hootsuite App Directory , you can even monitor conversations on Reddit, Google My Business, and multiple online review sites.

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What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

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Trending Sources

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. There is much, much more here, including breakouts by gender, region, employer type, and team size.

Research 263
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Brand monitoring is vital, enabling marketers, PR professionals, customer service leaders and others to respond rapidly to comments or issues. Remind People How Useful It Is. Pointing out this risk wouldn’t hurt.

Team 162
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Social listening, and more broadly online brand monitoring, is essential. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. Identify trending topics.

Sentiment 142
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TikTok monitoring tools to protect your brand and scale your social strategy

Sprout Social

TikTok monitoring is the process of tracking and responding to social engagements to understand target audiences and protect your brand reputation. These engagements include @-mentions, comments, TikTok hashtags and keywords related to your brand. Monitoring should be a key aspect of your overall TikTok marketing strategy.

Tools 98
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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. In addition to overdue changes to its marketing and functionality , here are four key facts and trends Twitter needs to address in order to reverse its current downward trajectory. social ratio.

B2B 157