Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

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B2B Research Twitter Marketing 154

Keyhole.co

FEBRUARY 3, 2024

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

MARCH 6, 2024

But when was the last time you actually went to see what people have to say about your brand? I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). But there’s even more to it.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Keyhole.co

DECEMBER 10, 2022

And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? It is a no-brainer that any modern marketing agency or a marketer, for that matter, needs an arsenal of tools under their belt to create, publish, monitor, and analyze their content. Who is it for?

Social Media 52

Social Media HootSuite Sentiment Marketing 52

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. Union Metrics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges.

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Analysis Data Sentiment Metrics 69

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools.

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Tools Sentiment Hubspot Price 84

Harp Interactive

APRIL 6, 2010

While on the hunt for meaningful metrics tools, Erwin Hendriks, creator of Social Website Analyzer , brought his insightful resource to my attention. Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or brand’s social media presence across the top 20 social media sites.

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Newsvine Quantcast Social Media Meeting 307

Keyhole.co

JANUARY 13, 2021

Share of voice (SOV) measures what percentage of the market your brand owns relative to your competitors. It’s a measure of brand awareness. SOV was originally used in traditional media to track a brand’s visibility in print, radio, and TV ads compared to their competitors, but it has since grown into the digital space.

Social Media 88

Social Media Metrics Brand Monitoring Hashtag 88

Keyhole.co

MAY 12, 2023

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. Keyword monitoring will reveal which keywords to target in your content to improve your rankings. We researched, so you don’t have to.

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

DECEMBER 26, 2022

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? You probably pay more attention to a brand whenever you see a rave review from someone you know and admire – even if you’ve never met them in real life. What is influencer marketing? Why is that so?

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Influencer Campaign Instagram Data 52

Keyhole.co

MARCH 4, 2024

These targets allow every organization member to understand exactly what its marketing tactics aim to accomplish. For example, increasing brand awareness is among the top priorities for social media marketers. While most people can grasp the concept of brand awareness, what does it actually mean in terms of goals?

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Examples Social Media How To GPS 52

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. We also know the world of social listening is one that can make or break our brand’s reputation. We have two ears and one mouth for a reason.

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B2B Sentiment Analysis Reputation 155

Keyhole.co

OCTOBER 24, 2022

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Before we jump into follower growth rate calculators, let’s look at exactly what this metric is. A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Keyhole.co

APRIL 25, 2023

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Before we jump into follower growth rate calculators, let’s look at exactly what this metric is. A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns.

Instagram 52

Instagram How To Collaboration Hashtag 52

Keyhole.co

AUGUST 15, 2023

And this is where some of the best social media marketing tools come in! They’re no less than a blessing for all kinds of businesses and marketing teams. Social media manager, marketing consultant, brand manager – whatever capacity you work in, these tools can be the key to your success.

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Social Media Tools Module Marketing 52

Keyhole.co

MAY 31, 2023

Focus on metrics relevant to your business and social media strategy. For example, if you’re focused on brand awareness, you should track follower growth and engagement rates. Monitor your competitors and adjust your goals and KPIs as needed. This will help you stay competitive and adapt to changes in the market.

Social Media 52

Social Media Strategy How To Analysis 52

Keyhole.co

MAY 16, 2023

Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums. Track the latest trends with Keyhole What metrics should you look at?

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

JUNE 30, 2021

The following five metrics defines data quality: Accuracy: the data should correctly reflect facts. However, marketers usually use all-in-one SEO software like SE Ranking that consolidates all data to provide a complete site performance report. Use cross-channel marketing. For example, the average CPC in Facebook is $0.97

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

MAY 30, 2023

You can also look for gaps in the market that your competitors need to address. Another thing to look at is your competitors’ marketing strategies. If you notice that your competitors are all advertising on Instagram, that is a good place for you to focus your marketing efforts.

Analysis 52

Analysis How To Marketing Price 52

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. You should always aim to prove the effectiveness of your marketing campaigns. This rule shouldn’t have to be stated, but so many marketers forget: Everything you do should be traceable back to ROI. Because You Should Track Everything!

Hashtag 52

Hashtag Social Media Sentiment How To 52

Keyhole.co

DECEMBER 5, 2022

While your social media marketing strategy shouldn’t be based entirely on this, it gives you an idea of what kind of content you can create. In this blog, we’ll share a step-by-step guide on how to perform a social media competitive analysis for marketing success. You can do this instead of simply mimicking ongoing trends.

Analysis 52

Analysis Social Media How To Sentiment 52

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

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HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

MARCH 1, 2023

The following five metrics define data quality: Accuracy: the data should correctly reflect facts. However, marketers usually use all-in-one SEO software that consolidates data to provide a complete site performance report. 73% of marketers say that cross-marketing has a great impact on conversion rates. Not convinced?

Data 52

Data Social Media Strategy CPC 52

Hootsuite

JULY 13, 2023

Good for: Mid-sized businesses and enterprise Publishing and posting social media content Analyzing and optimizing campaigns Monitoring brand mentions and conversations Pricing: Standard: $249/mo, add $199 for each additional user Professional: $399/mo, add $299 for each additional user Advanced: $499/mo, add $349 for each additional user 5.

Comparison 76

Comparison HootSuite Hubspot Price 76

Firebelly

NOVEMBER 13, 2009

Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video.

News 100

News Social Media Marketing Paid Search 100

Keyhole.co

DECEMBER 1, 2020

In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process. It involves consistently monitoring and evaluating your audience’s needs and preferences. Without the use of hashtags, monitoring and evaluating your efforts is worse than finding a needle in a haystack.

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Hashtag Analytics Tools Price 106

Hootsuite

JUNE 29, 2023

Brand awareness is a measure of how well people recognize your brand, including how “aware” they are that your product or business exists at all. Rather than a simple individual metric, brand awareness is a concept that touches on many different KPIs, from traffic to social share of voice.

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Reputation Strategy Brands HootSuite 106

Firebelly

DECEMBER 14, 2009

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! What is your overall marketing strategy? What are your marketing/business goals for your social media marketing?  What metrics are appropriate for your campaign and what do they tell you? How How will you measure? What

Social Media 133

Social Media Marketing Paid Search SMS 133

Hootsuite

MAY 16, 2023

It includes ways to humanize your brand and promote the positive vibes your fans share. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. It goes beyond looking for mentions of your brand.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Firebelly

FEBRUARY 26, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly Work: J.C. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Firebelly

MARCH 19, 2010

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week. Your comment has not yet been posted.

Social Media 100

Social Media Hubspot Marketing Paid Search 100

Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. CoSchedule is a one-stop platform for all your marketing needs. G2Crowd Rating: 4.1.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Social media monitoring: What is it? Customer insights The key to successful marketing is to comprehend your target audience.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

OCTOBER 7, 2020

Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Union Metrics Bonus: Free Tools Start tracking sentiment analysis today. On top of sentiment analysis, Keyhole also offers influencer tracking, event monitoring, and market research capabilities.

Sentiment 59

Sentiment Analysis Tools Price 59

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

JANUARY 4, 2023

Social media’s influence as a virtual marketing space has become undeniable, owing to its capability of reaching a large audience. Hence, it comes as no surprise that brands across industries have gathered to leverage Facebook for their marketing. Facebook competitor analysis enables you to assess your key rivals in the market.

Analysis 52

Analysis Tools Facebook Sentiment 52