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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising.

Research 257
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Nestle’s Social Media Strategy: Brewing Online Engagement With Consistency

Keyhole.co

The Swiss giant has consistently maintained high standards, ran revolutionary marketing campaigns, and become a household name. Nestlé’s marketing strategy for products has always been strong. Today, Nestlé has a strong presence in real-world food shelves and digital spaces, particularly on social media platforms.

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How To Measure Share Of Voice On Social Media

Keyhole.co

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? also indicate your share of voice on social media.

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GDPR and social media: What marketers need to know

Sprout Social

Is there a link between GDPR and social media? However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. What is GDPR, anyway?

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The 2023 Guide to Social Media Reputation Management

Hootsuite

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. In fact, almost 61% of businesses currently have a social listening system. Social listening, and more broadly online brand monitoring, is essential.

Sentiment 142
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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

B2B 154