article thumbnail

14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. For marketers, the subjects of choice are usually their brand, their competitors, and their industry as a whole.

article thumbnail

What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Why brand monitoring matters.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Ultimate Brand Monitoring Guide For Tracking Online Reputation?

Keyhole.co

These unresponded snippets float around and become a looming threat to your brand. On the other hand, your credibility boosts up if somebody mentions your brand and talks about the wow experience they had with you. That’s the best form of marketing every brand dreams of. What is brand monitoring?

article thumbnail

How to Use Social Listening to Retain More Customers

Webbiquity SMM

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Social listening, and more broadly online brand monitoring, is essential. Adjust marketing strategies. Customer-centric strategies.

Sentiment 142
article thumbnail

How To Measure Share Of Voice On Social Media

Keyhole.co

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? How to do that, you ask? It’s simple.

article thumbnail

How To Use Competitor Analysis To Identify New Marketing Opportunities

Keyhole.co

You can also look for gaps in the market that your competitors need to address. Another thing to look at is your competitors’ marketing strategies. How are they getting the word out about their business? How to identify competitors in your industry? How are they positioning themselves as experts in their industry?

article thumbnail

TikTok monitoring tools to protect your brand and scale your social strategy

Sprout Social

In this guide, we’ll define TikTok monitoring, why it’s so valuable, how to do it and six TikTok monitoring tools you can use. What is TikTok monitoring? TikTok monitoring is the process of tracking and responding to social engagements to understand target audiences and protect your brand reputation.

Tools 97