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Ultimate Brand Monitoring Guide For Tracking Online Reputation?

Keyhole.co

Well, all your worries point to one solution— brand monitoring! What is brand monitoring? Brand monitoring is when businesses keep an eye on what people say about them online, especially on social media. For example, a fast-food restaurant opens near you, and they start social media marketing aggressively.

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. Brand protection How you handle complaints directly affects your brand’s reputation.

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How To Measure Share Of Voice On Social Media

Keyhole.co

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. By tracking ‌mentions of Adderall alongside discussions of anxiety or depression , brands can gain valuable insights into ‌public perceptions of mental health solutions.

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. For example, Finteza allows you to explore your Twitter audience demographics, including countries/cities they are coming from, devices they are using, etc.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

To best understand which content types and topics resonate with your audience, measure engagements such as likes, comments, shares, clicks, retweets, or reposts. For example, you may discover increased comments for a particular campaign. Is the content earning the most engagement aligned with your brand’s message?

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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

Generally, when people share content and mention brands, it might look great, but this doesn’t always result in a positive outcome for a business. For example, typing “Nestle” into X (formerly Twitter) search will bring up more instances of negative brand mentions than positive ones.

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

For example, a recent study found that 100% of traffic originating from TikTok profiles, Slack, WhatsApp, and others was wrongly attributed as direct traffic rather than their actual sources. Medium: Specifies the particular campaign type responsible for the incoming traffic, like social media. Another bonus?

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