article thumbnail

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. 90% of B2B software companies have Twitter accounts—but more than a third are inactive.

B2B 154
article thumbnail

Twitter for Business: Is It Time?

Webbiquity SMM

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228
article thumbnail

Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

Based on what you find, you can then respond quickly and effectively to control your brand narrative and take it in a different direction (if needed). You can reach out to media by yourself, hire a freelancer, or use a news sharing company (platform). The company made over $6 billion off that campaign within a year!

article thumbnail

How To Measure Share Of Voice On Social Media

Keyhole.co

people from different states/countries, age groups, genders, ethnicities, etc). Try to jot down the metrics of individual companies as well as take an average to see what the industry standard for market presence looks like. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand.

article thumbnail

Strategies to Ensure an Engaged Social Presence

Harp Interactive

This is where you seek out activity on social media that isn’t directed to you or your company and you engage with this information. Join relevant groups and sign up for email notification from these groups. Pro-active engagement is a little more of an art. LinkedIn is prime for re-active engagement.

article thumbnail

How & Why You Should Start Social Media Recruitment For Your Business

Keyhole.co

Competition is growing, so companies need to expand their workforce with new and unique talent. 49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. Even so, it allows companies to explore new areas of talent. What is social media recruiting?

article thumbnail

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

And it’s almost shocking how Twitter has failed to attract even that share within some key groups in this segment. Brand monitoring is vital, enabling marketers, PR professionals, customer service leaders and others to respond rapidly to comments or issues. Fear of missing out (FOMO) can be a powerful motivator.

Team 160