article thumbnail

The First 5 Steps To Improving Your Digital Content

The Realtime Report

The title is like the cover of a book, most users are going to gauge whether they want to read more based on that alone. Online users don’t read pages word-for-word like they would a book. Works For Mobile Devices. When people are on their mobile devices, they’re more likely to be in a distracting environment or multitasking.

Content 121
article thumbnail

This Week in Social Media – 8/7/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete.

article thumbnail

5 Quick Tips to Make Your Copy Shorter and Snappier

ProBlogger

This was the verdict from usability guru Jakob Nielsen back in 1997 , and it’s even more relevant now that reading on mobiles has become so prevalent. Of course, Nielsen was generalising – after all, the New Yorker website wouldn’t exist if people didn’t read online – but the key is to make your copy as compelling as possible.

Nielsen 33
article thumbnail

How Humanity Drives Customer Experience

Convince & Convert

According to Nielsen, we trust friends and family members’ recommendations 92% of the time. Humanity and The 11 Step Bellhops Experience Booking Bellhops is about as difficult as ordering a pizza. Their website (and newly launched mobile app) is clean, crisp, clear, and transparent. $40/hour

article thumbnail

Hotels and Social Media Travel Tourism

Laurel Papworth

Interesting to juxtapose them against the reality of our booking with Discover Australia and staying at the York Fairmont in the Blue Mountains. I reported them to the ACCC – remember “free&# mobile phone fiasco and resultant fines? a year ago to 30% of CRS bookings in Q3 2009 (eTRAK). Aaah Holidays.

Hotels 85
article thumbnail

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

This blog is maintained by me, Lisa Nielsen, and was created to enable me to share information, ideas, and resources with other innovative educators as well as begin to grow a community interested in educating innovatively. Become a Mobile Computing Professional and Let the. Enter your email address: Delivered by FeedBurner.

Education 279