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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. More and more case studies of successes in social channels are popping up. More about this blog here. Thanks for dropping by.

Research 265
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How to Create a Customer Loyalty Program via Social Media (via PR.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. eMarketer reports that consumers force retailers to adopt social strategy.

Loyalty 124
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Auto-Post Your Blog Posts to Digg « Saying It Social

Saying It Social

“According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. eMarketer reports that consumers force retailers to adopt social strategy. Does anyone else share my same frustration or is it not really an issue for you? if yes, please explain.

Digg 157
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How to Subscribe to Facebook Business/Fan Page Posts in Your.

Saying It Social

“According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. eMarketer reports that consumers force retailers to adopt social strategy. Does anyone else share my same frustration or is it not really an issue for you? if yes, please explain.

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WOM: What's Really Behind The Buzz

Waxing UnLyrical

There are a number of case studies that I recommend taking a peek at on the 1000heads Slideshare profile , but two in particular stood out to me. Case study #2: STA Travel The other case study that I found interesting was focused on bringing offline advocates online for major travel brand STA Travel. – and 14.9%

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How Social Media ROI is like Santa Claus

Saying It Social

“According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. eMarketer reports that consumers force retailers to adopt social strategy. Does anyone else share my same frustration or is it not really an issue for you? if yes, please explain.

ROI 128
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My Blog is Carbon Neutral! Yours Can Be Too! « Saying It Social

Saying It Social

According to a study by Alexander Wissner-Gross, PhD, physicist at Harvard University and environmental activist, an average website causes about 0.02g (0,0008oz.) “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence.