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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Postrank 255
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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

But if technology can help you meet your goals, and the cost is time, not money, you might want to check out these tools (if you haven’t already) that can come in very handy for those on a shoestring budget. But creating a well-designed mobile version of your site from “scratch&# can cost you in expensive programming time.

Tools 247
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Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

What are some cost-effective ways of correlating outputs to outcomes? Seth made the point that while sales is obviously one of the most-talked about business outcomes, it’s not relevant for many organizations, but that “cost savings is a universal outcome metric that could be applied to any organization.&#

Postrank 193
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12 kinds of Knowledge Workers

Buzz Marketing for Technology

We did have some costs that were negative and I fixed them. Other interested webloggers could subscribe (via RSS) to such channels and could ping them whenever they write something that relates to the topic at hand that they wish to share with the community of subscribers. RSS Discovery shows my rss feed in clean html.

Directory 100
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The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The cost of the campaign was approximately $350,000 with Marriott covering hotel expenses and partner Hawaiian airlines covering flights. The group got lots of together time as they moved along middle America on a 45-foot bus.

Eventful 100
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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Pay-per-click (PPC) advertising costs might increase. If you use Google’s PPC ads for fundraising or other purposes, you may find more general keywords increasing in cost. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. You can catch up with her on Twitter or by e-mail.

Google 254
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Yahoo News Syndication: Attribution Links Not SEO-Friendly

Adam Sherk

However the split result is certainly costing them clicks. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.