Trending Sources

How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

To wipe startup costs, check out a free open source solution like phpBB. vBulletin is another powerful option with a small upfront cost. Once you have the ball rolling, you’ll be well on your way to cutting support costs and building greater brand loyalty. This is a guest post by Michael Silverman. The social web has opened the communication floodgates. It’s Worked Before.

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Are Spammers on Your Mailing List Costing You Money?


You're reading Are Spammers on Your Mailing List Costing You Money? Kikolani is now using Feedblitz to deliver the latest posts to you via RSS. If you are subscribed through a RSS reader like Feedly - my Google Reader alternative of choice - please click here to subscribe to the new feed link. A few weeks ago, I noticed that Aweber charged me a little more than usual.

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4 Critical Mistakes that Cost me 1000?s of Subscribers, Fans and Followers


After that interview, I realized I had made some critical mistakes that had costs me 1,000′s of potential subscribers, fans and followers. 1. Focus on RSS Numbers. The number of people who subscribe to your blog via RSS is one of the most meaningless metrics because it’s not an accurate representation of who is really reading your blog. I’ve found blogs with 1,000′s of RSS subscribers and virtual no comments. Related Posts How to Keep Your RSS Subscribers. This is a guest post by Srinivas Rao of BlogcastFM. Lack of Landing Pages.

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100 Cool Things You Can Do With RSS " Accredited Degrees

Buzz Marketing for Technology

100 Cool Things You Can Do With RSS. 100 Cool Things You Can Do With RSS. Really Simple Syndication (RSS) allows you to get information sent directly to you, eliminating the need for you to that information individually. Using a reader will allow all the RSS feeds to come to one spot for you to read at your leisure. While reading news and blogs has been a traditional use for RSS feeds, there are also tons of fun ways to use these feeds. They will send sections to you each day via RSS feed. Find speed dating events all over the world with this RSS feed.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership.

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Is Feedburner about to be closed by Google?

The Way of the Web

It’s particularly worrying in some areas, where companies of the size and scale of Google have effectively closed out the market, particularly in terms of RSS syndication with Feedburner and RSS reading with Google Reader. Having used Feedburner for years, it appears little positive has happened since acquisition by Google, and largely the service for syndicating and placing advertising in RSS feeds has been left running, but little more. It’s also a paid service, but you only pay for Email subscribers rather than RSS subscribers, so worth investigating.

The Future Of Facebook And The Newsfeed

Twist Image

While many think that photos are the killer app of Facebook (and the reason the company paid a billion dollars to acquire Instagram ), none of that would matter had Facebook not had the insight (and the courage) to imagine, develop and deploy this personal RSS feed of our social graph. Do you remember Facebook before the timeline. before newsfeed? I do. loved the introduction of Facebook's news feed when it happened. Many were up in arms and many thought that Facebook founder, Mark Zuckerberg , was going to destroy the power and potential of the online social network. It is not. itunes.

Show 443 - The End of Sustainable Competitive Advantage?

Engaging Brand

How assets should be about access not ownership, reducing the cost of capital. How you can listen to The Engaging Brand. 1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast. 2) You can subscribe to the show via  iTunes  or. 3) If you use a different podcatcher then you can subscribe using the following  RSS Feed.

Build a Blog in 1 Day (or Less) – Step-by-Step Guide

Puzzle Marketer

Some are free and others cost money. Add your social media icons and some special images around signing up for RSS or email alerts. Work-Life / Productivity blog blogging godaddy photoshop rss templatemonster wordpressI have been admiring professional authors, speakers, consultants, and bloggers for some time now. They all seem to be able to position their company, products, and personal brands successfully. kept asking myself if there was something that they had in common or was their something special about them. came to the realization that their commonality is sharing.

List of 3rd Party Social Media Tools #Blab #socialmedia

Laurel Papworth

In this blab session we looked at low cost or free tools for VAs, online businesses and medium size businesses. Feedburner and RSS. Monitoring & RSS readers for social media: NEW: Sproutsocial for monitoring (plus more). Use the RSS tool for other people’s channels e.g This list is not exhaustive, just what we covered in the 1 hour chat. IFTTT – examples.

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Content aggregation solutions move beyond the RSS feed

™ Login Register Advertise with Us Browse by Topic In Focus iPad Smartphones Social Media SEO / SEM Paid Content Content Aggregation / Curation Hyperlocal Tags Advertising Audience Development Design Editorial Technology Products & Resources Publisher's Playbooks Industry events Site index Content aggregation solutions move beyond the RSS feed Comments 0 Advertisement As content demands increase while editorial staffs shrink, digital media companies are continually on the lookout for new sources of content. eMedia Vitals eMedia Jobs Blog Mobile advertising: What works?

Your 2011 Digital Marketing Reboot

Twist Image

Small businesses can now effectively leverage the digital marketing channels in a cost-effective way. Does it have a RSS feed? Just how serious is your business about the digital channels? Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. We can't just talk about world-class websites and getting found on the search engines anymore. We also can't ignore the powering growth of Facebook. Over the holiday break, Facebook was named the most visited site in 2010. Do you own your brand online?

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Marketers are being forced to find ever more cost effective ways of engaging with users. A few statistics…. Costing as little as $0.05 (2.5p) per message, there are few other methods than provide such a strong ROI. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. SMS, really?

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Triple Bottom Line Thinking for Social Media

Techipedia: Tamar Weinberg

It captures an expanded spectrum of values and criteria for measuring organizational (and societal) success: economic, ecological, and social, and makes a case for companies to account for the full cost and impact of doing business. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

Top Tools for Mobile Marketing


very economical choice with zero cost to host up one app and $15/month for 50 apps or more if needed. Build Your Organization’s Mobile Site: Mippin : This tool allows you to create a mobile site from a site that uses RSS feeds. Cost Estimator. The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”.

The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

The Product Life Cycle (PLC) refers to the life of a product in the market with respect to business/commercial costs and sales measurements and a social media life cycle goes through similar phases as well. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Babu M.

Feature Friday: How to Increase Web Traffic

Ari Herzog

You can either buy ads from search engines, which might be costly, or go for traditional search engine traffic generation. Recent comments Recent comments Related articles Feature Friday: How iGoogle is My RSS Feed HQ Feature Friday: How iGoogle is My RSS Feed HQ Hide Facebook Profile from Search Engines. Tunnel picture by pixelplacebo. Why will they return often?

When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

Social media can indeed provide a time- and cost-effective way to conduct market research. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Lisa Kalner Williams. The articles either end there or conclude with a self-congratulatory remark by a company rep.

The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

Gmail is free, but the storage space will cost more money.). RTM is free, but extra functionality such as mobile access costs $25/year.). Google Reader. I don’t care what people tell you about RSS dying — Google Reader is still pretty darn awesome. Whether or not you want to be part of tech elite who consumes RSS is your choice, but RSS is here to stay.

21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Add them to an RSS reader like Feedly. The costs are generally lower than other platforms like Google AdWords or even media buying, which makes social media advertising appealing for small businesses and startups. Are you in charge of getting your company’s social media marketing up and running? Create a Plan for Each Social Media Channel. If you fail to plan, you plan to fail.

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

Manroop is the Managing Director of Qudos Animations , an animation studio specializing in producing high impact animated web videos at an affordable cost. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Manroop Takhar. Animation and apps go hand in hand.

How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

Subcontracting arrangements can lead to serious execution problems including miscommunication, missed deadlines, and cost overruns. 5. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Brad Shorr. Web development could be part of the mix, but not necessarily.

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How To Automate Twitter Without Looking Like an Idiot


just wanted to be sure my efforts to achieve goals #1 and #2 weren’t increasing short term impressions and engagement at the cost of regularly annoying enough of our followers to the point of unfollowing. Find the RSS feeds for each source. RSS stands for Real Simple Syndication, and is a sort of live news feed  for various websites. Efficiency Tyler vs. Perfectionist Tyler.

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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

Possible downsides are cost and lack of flexibility. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Brad Shorr. Want more? See How to Hire Your SEO Partner from November. The normal response is, HELP! Then, I’ll review your best SMM support options. Expertise.

Facebook Fans: Are They Worth the Excitement?

Techipedia: Tamar Weinberg

The cost of 1000 impressions is $5 (according to Vitrue) so the cost of 60 million impressions is $300,000 (60 million x 5/1000=300,000). Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Amanda DiSilvestro. Facebook is free, so using it cannot hurt.

6,595 Words on a Traffic Generation Tactic You’re Not Using (But Should Be)

Viper Chill

At the time, bloggers were reliant on RSS subscribers more than ever and many of them used Feedburner to track how many people subscribed to their feed. We relied so heavily on our RSS feed readership to drive people back to our websites the concern wasn’t to dissimilar to how you would feel today if Facebook announced they were closing down fan pages. Just ask Jessica Hische.

48 Ways to Measure Social Media Success

Webbiquity SMM

The C-level folks may not know or particularly care what these numbers are, but if those values are off, they will affect quality, which impacts rework and warranty claims, which impact manufacturing and repair costs, which impact the ROI of each vehicle. Number of RSS subscribers (regular readers). Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure.

Forget About SEO and Do This Instead for Traffic: Much More Effective and Quick Results

Techipedia: Tamar Weinberg

To me, the cost to profit arbitrage was worth it. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post from Sunil Sajnani. generate most of my revenues online through niche websites that I research, set up, optimize, market and leave on auto pilot. What to look out for?

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10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Have feeds from Facebook and Twitter, an RSS feed from your blog, current YouTube videos, a Google News RSS feed for your company news and press releases, etc. Team up with a local media partner for co-promotion, such as a local radio station or newspaper, to save costs on promotion and publicity. It’s surprising how many B2B companies still overlook this key task.

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Time-Saving Tools and Apps for Social Media Management


The app is currently in beta, costs nothing (free currently) and promises to add more features soon. For $50 a month you can manage 25 different accounts along with 15 RSS feeds. Social media helps you boost traffic to your website (and your physical office!), increase exposure, build awareness, drive engagement and create a community around your cause. HootSuite. Have fans to thank?

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity SMM

Take advantage of free or low-cost blog tools and resources? Noting that will well over 100 million blogs on the web now it can be challenging to stand out, the effervescent Diana Adams shares a list of common mistakes to avoid such as making your RSS button hard to find, posting inconsistently, and failing to respond to reader comments. Write great blog post headlines? Stuart W.

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Essential tools for influencer marketing

Yet Another Mail Merge is free to email up to 50 recipients every day (100 recipients/day during your first month) but costs only $24/year for each user or $200-$500/year to allow everyone in your domain to be able to send up to 1,500 emails/24-hours. A master roundup of social marketing tools to use on behalf of brands. OK, now on to tools. BaseCamp 2. always come back to BaseCamp. OpenSRS.

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Social Business Trend for Next Decade

Engaging Brand

No doubt our RSS feeds will be awash with trends for 2013 any time soon however I would like us to think about something bigger that is happening in business. No more delivery costs with escalating fuel hikes. The ability to truly customise with no extra cost. Social media or social marketing have changed the way customers see the relationship with brands. Many companies still think that this is a fad but after steady growth over a decade I am not sure why the customer believing they should be valued and listened to - should be a fad! what I call the 'social business'.

Change or Die | Fast Company

Buzz Marketing for Technology

He turned the discussion to patients whose heart disease is so severe that they undergo bypass surgery, a traumatic and expensive procedure that can cost more than $100,000 if complications arise. million heart patients have angioplasties -- all at a total cost of around $30 billion. HP Officejet Pro Printers and Inks Professional color printing for up to half the cost of laser. Newsletters / RSS Feed. RSS Feeds. ); document.write( ); | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google.

Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

Waxing UnLyrical

You can syndicate your blog posts to Facebook via your RSS feed. f. If you don’t want your posts publishing automatically, you can still set up the RSS feature but set the publishing option to “suggest,” so that you can then send/not send out posts, or edit the accompanying status, as you wish. g. Frankly, I think that medium isn’t all that happy. What to do?

Show 428 - Employee Engagement and Your Green Goldfish

Engaging Brand

Employee engagement examples which cost nothing. How the return on investment is the same for small employee recognition as the large, costly initiatives. Welcome back to  The Engaging Brand podcast  covering social marketing , business ideas and brand marketing tips  but before we start. The listener of the week and winning an  Engaging Brand  goodie bag is Heather Niven. Remember the

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Tradeshow organizers can use a widget to help promote attendance at an upcoming conference with a countdown timer to the date and include an RSS feed with event updates, sponsors, ticket sales, etc. Virtual Trade Show – A virtual trade show is a great way to overcome the time and travel costs of hosting an actual trade show or conference. Do not pitch your products.

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