Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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Influencer Tools Marketing Software 113

Dave Fleet

DECEMBER 2, 2010

Tweet There’s been a lot of debate back and forth around bloggers (generally mommy bloggers , although they’re certainly not the only ones) receiving direct payment for posts over the last little while. Sometimes that will incorporate a blogger outreach program. How can you demonstrate your influence?

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Blogger Compete CPM CPC 371

Convince & Convert

JULY 16, 2015

At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. Naturally, we have seen some exemplary marketing partnerships with bloggers. We have also seen a lot of disconnects in the way marketers approach bloggers. Download the survey now.

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Blogger Research Brands Survey 60

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

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Influencer Marketing Survey Campaign 112

Waxing UnLyrical

MARCH 26, 2012

You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe. The timeframe. So start doing this as soon as you can. And I mean a ton.

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Case Study Blogger Study Campaign 256

Techipedia: Tamar Weinberg

MARCH 12, 2015

As many of you know, I’m working with influencer marketing platform, The Shelf. Every PR or marketing person who is focused on journalists or bloggers should read this. Without further ado, this is a great story: Working with bloggers can be a somewhat daunting task if you’ve never done it before. Surprise surprise!

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Blogger Influencer Campaign Fashion 100

Webbiquity SMM

JUNE 1, 2021

Do extensive hashtag keyword research: If your content is not searchable, it is not scalable. This makes keyword research for hashtags critical in social media. Influencer marketing goes a long way. Using influencers to market your brand is a great strategy. It intrigues them enough to find out more.

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Tips Marketing Privacy Influencer 352

Socialmedia.biz

JUNE 14, 2018

No one expected the impact that social media would come to have on influencing the public’s buying decisions. Many people have turned to social media “influencers” on platforms like Instagram to tell them what to buy, what to wear, where to travel, and what to eat. What is Blogger Outreach and Why Does it Work?

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Blogger Influencer Template Templates 73

Pixlee

FEBRUARY 21, 2020

But still, many brands make critical mistakes when reaching out to influencers. Here are five common influencer outreach mistakes that you need to be aware of and avoid. Before you even start to reach out to influencers, you need to be clear about what the objectives of your campaign are. Reaching Out to the Wrong Influencer.

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Influencer Campaign Research Template 60

Bill Hartzer

OCTOBER 10, 2023

When asked which field they would prefer to achieve fame in, the highest percentage (13%) expressed a desire to be known as “social media influencers.” In contrast, social media influencers are viewed as less trustworthy, with 42% of respondents deeming them as “not trustworthy.”

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Social Media Survey Sample Samples 165

Buffer Social

APRIL 4, 2018

Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? I didn’t know much before I did the research for this blog post. While there isn’t a clearcut answer to this question, there are some guidelines used by marketers, agencies, and influencers themselves.

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agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Influencer tweets increase purchase intent 5.2X

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Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Benefits of Great Social Media Influencer Relationships. Influencer tweets increase purchase intent 5.2X The result is over 3.5

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Influencer Social Media ROI Social Media Management 116

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

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Influencer Social Media How To SEO 111

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

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Influencer Social Media How To Campaign 104

Audiense

JULY 27, 2018

The example we found involves Häagen-Daz UK and their campaign to finding influencers during the last Wimbledon tournament. Understanding also the online behaviours of these people and their favourite social networks, will set the guidelines for the most appropriate media planning for this specific segment of Women Bloggers.

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Research Data How To Influencer 68

The Realtime Report

OCTOBER 26, 2012

NASA regularly invites influential bloggers to document key events such as this one. “Influencer marketing” is simply the new, fancy way to describe word-of-mouth. So what are the elements that actually make up an influencer marketing program? Having influencers who share your content is already a win.

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Influencer Marketing Upcoming Analysis 185

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

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Small Business Influencer Template Templates 56

Later

APRIL 5, 2019

If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with! What is an Influencer Media Kit & Why Do You Need One? Think of your influencer media kit as your business card, CV, and portfolio of work all in one document.

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Template Templates Influencer How To 78

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Are you offering too little? Not to worry.

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Influencer Social Media Nielsen Collaboration 100

Absolute PA

JANUARY 25, 2013

I’ve been named as a one of 50 Top UK Online Marketing Influencers & Bloggers in 2013 by TopRank, a highly influential blog on social, search and content marketing. What makes this list so special is, rather than ranking blog sites (where there may be several blog contributors) TopRank researched individual bloggers.

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Blogger List Influencer SEO 110

Pixlee

DECEMBER 16, 2019

When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers. Most B2C ecommerce brands understand that influencer marketing increasingly serves as a foundation for a successful content marketing strategy.

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Influencer UGC Marketing Loyalty 54

Convince & Convert

JANUARY 31, 2024

Likewise, you can contact social media influencers , bloggers, or other online personalities to promote your content and reach a wider audience. Use platforms like BuzzSumo, Influencer Marketing Hub, or AspireIQ to find and connect with influencers. Find content creators on freelance platforms like Upwork and Fiverr.

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Project Social Media Template Templates 129

Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. for every $1 invested in influencer marketing. And that is the definition of influence!).

Influencer 55

Influencer Marketing ROI Newsletter 55

Kikolani

APRIL 11, 2012

As a blogger, your name stands for the quality and authenticity of your posts, apart from your personal and professional interest in having a “clean and positive” online reputation. 4 Free Tools for Researching Guest Blogging and Advertising Opportunities. Me On The Web. Related Posts.

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Reputation Blogger Tools RSS 167

Waxing UnLyrical

AUGUST 28, 2018

According to Dr. Brené Brown, research professor at the University of Houston and best-selling author, storytelling is innate. “We’re Influence your audience to engage with your brand, not by creating the resolution, but by leaving your readers inspired to take action. We’re wired for story.

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Press Release Case Study Curation Consultant 262

Convince & Convert

APRIL 6, 2016

Add that to the fact that influencer marketing is constantly evolving, and marketers have a really stressful job on our hands. The fact that I may overlook an important post or research report sometimes keeps me awake at night. Here are my five favorite ways to stay updated and educated in the world of influencer marketing.

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Influencer Marketing Education Newsletter 60

Pixlee

OCTOBER 18, 2017

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. What is a Micro-Influencer? Within the influencer realm, there are many types of social influence. 3 Micro-Influencer Characteristics to Consider.

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Influencer Brands How To Fashion 43

Pixlee

AUGUST 27, 2019

Beauty, fashion, and travel are all industries that dominate influencer marketing. Brands within these industries are thriving because of the creative tactics they employ in their influencer marketing strategy. However, these aren’t the only brands that can benefit from influencer marketing. Susan Santoro. Krista Hooper.

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Influencer Authentication Communities Fashion 42

Sherrilynne Starkie

NOVEMBER 4, 2012

Mr. Geist, the Canada research chair of Internet and e-commerce law at the University of Ottawa is widely known as a newspaper columnist for the Ottawa Citizen and the Toronto Star. Geist and some prominent bloggers criticized Bulte for what looked to them to be a clear conflict of interest. Using social media for research.

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Committee Mashup Policies Wikipedia 312

Laurel Papworth

JUNE 5, 2010

Remember, even a no friend nellie can drag you onto the front pages of the Saturday newspaper if they write right, but in the main, it pays to know if someone is actually an influencer or not. I will sometimes use academic research to back up a story that otherwise appears a little frivolous. Always useful to connect with academics.

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Influencer Social Media Conference Social Networking 106

Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically.

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Influencer Brands Marketing Authentication 60

Social Media Strategies Summit

NOVEMBER 7, 2018

According to research from Bloomberg , Gen-Z is set to surpass Millennials in 2019 as the most populous generation, making up about 32% of the total population. Brands could partner with influencers to get them involved with conversations on the app or use it to gain insights on what young consumers are already talking about.

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Platform Social Media Influencer Trends 272

ProBlogger

OCTOBER 29, 2020

The post 13 Tips for Building Authority and Influence appeared first on ProBlogger. But what’s even tougher is building authority and influence in your niche. Which is why I’d like to share 13 tips for building and influence through your blogging. Use your influence for the benefit of those you influence.

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Influencer Tips Case Study Construction 37

Webbiquity SMM

MAY 24, 2016

The genesis for the presentation was the research done a few months ago in conjunction with Tony Karrer , asking the expert B2B blogging contributors to the B2B Marketing Zone one simple question as shown to the right. The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology.

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B2B Trends Social Media Marketing 105

SocMed Sean

JULY 11, 2018

Between my family, running a digital marketing agency , and writing for my own personal blog…I just don’t have a lot of time to spend sending tons of emails out to influencers and bloggers to try to get them to link to my content. You have 2-3 hours each week to engage in research and outreach to influencers, AND.

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Content Buy Sites Energy 209

Kikolani

SEPTEMBER 10, 2015

If you haven’t read about that many blog success stories , you may or may not know that it is in fact, the blogger’s attitude which plays a major role in the success of any given blog. As a blogger, your mindset defines your attitude. In any case, a blogger must always identify the end-goal before beginning a write-up.

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Blogger SEO Analysis Training 60