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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. For example, people are much more likely to be serious sales leads if they’ve been researching other competitive products first than if they’ve just clicked through from a random site.

Sysomos 273
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and determine what blogs they read, social networks they use, forums or wikis they use, etc. and plan for the kind of resources (like designers, bloggers, etc.) and research your customer, your products, your competitors products, etc.

Strategy 186
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You Become What You Measure

Social Media Strategery

” Salmon points to police departments that judge effectiveness on arrests and schools that focus their efforts on increasing standardized test scores as examples of the unintended consequences of yielding decision-making to quantitative data. We use tools like Sysomos and Radian6 to track millions of social media posts.

Sysomos 134
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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. I’ve seen Klout engage with a large number of bloggers and talking heads openly and honestly (without of course revealing the algorithmic secret sauce).

Klout 159
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9 LinkedIn Users Describe Themselves

Ari Herzog

By way of example, I’d like to share with you nine people and how they describe themselves. Each person agreed to be represented in this blog post, and I include links to their profiles if you wish to network with them directly. Public Speaking (Social Media/New Media). Blogger relations. Keynote Address.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

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Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. And great example about the eyeglasses.

Brands 143