Convince & Convert

JULY 5, 2010

Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! I’ll be back in a couple weeks. Thomas for five days.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

JULY 20, 2010

Sure, digital magic tricks still influence results and always will, but they can no longer do so alone, and the only sure-fire way to win is to supply great content to meet demand. RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

APRIL 13, 2010

All of us have influences. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Just leave a comment below about who influenced you and why and you could win. Who influenced you, and why? All of us have influences.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense.

Twitter 126

Twitter Metrics Social CRM Consultant 126

ProBlogger

DECEMBER 11, 2017

What You Should Include in Your Email Newsletters (and Answers to 4 FAQs About Email). I was talking about bloggers having similar concerns nine years ago.). It drives traffic, and helps us build our community, understand who’s reading our blog, and monetize both directly and indirectly. Which is nothing new, by the way.

Newsletter 48

Newsletter Blogger Types List 48

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). But I need your help with the biggest change – the header. And while I have my photo on the right side of every page (I like the photo – by my friend Tyson Crosbie – do you?),

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&#

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

MAY 13, 2010

Bowen RT @jaybaer: 18 Social Media Quotes My Wife Is Sick of Hearing Me Say [link] [link] Socially Influence RT @jaybaer: 18 Social Media Quotes My Wife Is Sick of Hearing Me Say [link] [link] TweepTips 18 Social Media Quotes My Wife Is Sick of Hearing Me Say [link] [link] Lee Johnson ??? I love your quotes and they are spot on!

Social Media 153

Social Media Strategy Social CRM Consultant 153

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. I especially like your last point — if social media has changed anything, it's changed the definition of influence. Does that make sense?

Questions 161

Questions Social Media Consultant Education 161

Webbiquity SMM

NOVEMBER 5, 2012

“48% of consumers are led to make a purchase through a combination of search and social media influences.” “48% of consumers are led to make a purchase through a combination of search and social media influences.” Among the specific pieces of wisdom Lee shares in the book are: • Search is a moving target.

Review 190

Review Press Release SEO Engineering 190

Convince & Convert

JULY 22, 2010

To improve performance, firms may benefit from looking at the medium through a broader lens, recognizing that expanding their influence by enabling customers to connect with one another may be as effective, if not more so, than interacting with them directly.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. What colors tend to influence rooms? These front lines warriors are the people most in touch with the concerns and questions of your customers and prospects. Ask your customers directly.

Social Media 150

Social Media Strategy Consultant B2B 150

Buzz Marketing for Technology

JUNE 27, 2008

Yourself, your boss, your coworkers, your friends, your family, your company, your customers, your team, certain investors, your community, your country, the world, your family, God, all conscious beings, etc? The more people you can influence, the greater your potential value. What is the nature of the blogger’s value delivery?

Products 267

Products Blogger Newsletter Energy 267

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. al definitely should influence strategy though.

Social Media 136

Social Media Strategy Metrics Organization 136

Hootsuite

AUGUST 17, 2023

Good for: Instagram influencers, e-commerce businesses, visual content creators. Good for: Content marketers and bloggers, inbound marketing agencies, and small businesses who already use Hubspot. FAQs about Sprout Social alternatives Who is a competitor to Sprout Social?

Comparison 76

Comparison HootSuite Hubspot Social Media Management 76

Convince & Convert

MAY 25, 2010

Which Are You Providing I see 17 online marketing services that small and medium agencies (especially PR-focused firms) could credibly offer clients, if they made the effort to build competency: Search Taxonomy Analysis Search Opportunity Audits Search Engine Optimization (not super duper hard core SEO, but intermediate level) Blogger Outreach Influencer (..)

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Private brand communities vs. Facebook. In fact, social media can be MORE transformative for a B2B company than a B2C company. Linkedin Groups vs. Twitter.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

FEBRUARY 24, 2010

Customer to speak his/her mind and influence his/her network, the stakes are much higher to figure out the product/service/message mix that makes them happy and to keep doing it over and over. Though I somewhat disagree with the premise that “social media makes everything about marketing&#. Now that it is so easy for Joe Q.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

JUNE 24, 2010

That mission, to add value to the communities they reach, is the heart beat of social. Here’s your chance to get to know it and learn about 3 ways it can influence your social media! The thought also crossed my mind about the pitchman of that era. The truly believe in the products they promote.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MARCH 25, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The More Things Change, The More Things Change Why You Should Use a Content Rationale Report Why Influence Mining is the Next Gold Rush [link] janet I've been a fan since you mentioned them in your list (..)

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JUNE 22, 2010

link] blur Marketing Why You’re the Key to Social Media Success [link] [link] Kimber Johnson Why You’re the Key to Social Media Success… [link] (from @JayBaer) [link] Sadie Harris Why You’re the Key to Social Media Success [link] [link] Joey Strawn What are you doing to influence the use of social media in your organization?

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? All blog owners should do this to see what their community prefers. But this distribution surprised me.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Webbiquity SMM

JANUARY 3, 2011

You must consistently create relevant compelling content,&# Martine Hunter presents seven tactics for re-engaging with a neglected blog, including refreshing old blog posts, turning news releases into blog articles, and enlisting guest bloggers to lighten the workload. articles, and enlisting guest bloggers to lighten the workload.

Tips 176

Tips Sysomos SEO WordPress 176

Convince & Convert

AUGUST 31, 2010

Some Bloggers respond to the comments and some don’t. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why Influence Mining is the Next Gold Rush Why D.I.S. Yet, Mitch doesn’t see it happening in social media.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

APRIL 6, 2010

Remember however, that many factors influence popularity at the individual content piece level. Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot. Don’t make assumptions – test them.

Brands 145

Brands Content Social Media Consultant 145

Webbiquity SMM

MARCH 31, 2015

And 54% of bloggers say they publish at least weekly—but “to generate leads from your blog, the sweet spot for is 2-3 times per week according to HubSpot.” Take a look around and see how you can re-purpose emails, FAQs, presentations, etc.”). B2B Blogging: Beyond the Basics by MLT Creative on SlideShare.

Tips 100

Tips Statistics Hubspot Resources 100

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I wonder if this has to do with the correlation between the black community and musicians.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). It is all about SERVICE for them.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

SEPTEMBER 21, 2010

Do you have influence or a bunch of followers? =-. Do you have influence or a bunch of followers? =-. Do you have influence or a bunch of followers? =-. .-= Jamie Favreau´s last blog. link] Jamie Favreau Thanks for posting this. Jamie Favreau´s last blog. link] Jamie Favreau Thanks for posting this.

Social Media 167

Social Media Strategy Consultant Conference 167