Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. But there are also plenty of good examples of CEOs using social media.

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Social Media Startup LinkedIn Telecommunications 211

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Types Social Media Microblogging Overview 145

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. Image via Sprout Social.

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ROI Social Media UGC Discount 246

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

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Statistics Social Media Brands Issues 110

Keyhole.co

MARCH 24, 2024

In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

Communities 59

Communities Social Media Strategy UGC 59

Writtent Blog

FEBRUARY 27, 2024

Link building outreach is the process of creating backlinks from other sites by contacting bloggers and asking them to link to your website. Your ultimate goal is to convince bloggers that your content is link-worthy and that it will benefit both them and their audience. Find bloggers who can link to your content.

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Blogger URL Resources Directory 52

Convince & Convert

DECEMBER 16, 2014

Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. After a neat discussion with Sam Zivot of Lorna Jane , I now have an awesome example of how these two tactics actually can be complimentary.

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Blogger Fashion Case Study Brands 152

SocMed Sean

FEBRUARY 21, 2013

This week we welcome guest blogger is Stanna Johnson from Qwaya. Stan is an online writer and a social media enthusiast who loves to write about the latest social media trends. One of the best ways to keep a customer base happy and to grow a brand is to offer great customer support.

Social Media 274

Social Media Brands Issues Social Networking 274

agora pulse

AUGUST 27, 2020

Here’s a look at how to make an infographic that gets spread far and wide on social media. As the world of social media expands, more companies, bloggers, social media managers, and influencers try to use social media to keep their audience engaged. Let’s look at another example.

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Engagement Social Media How To Examples 182

Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. In contrast to traditional media, social media is more about developing relationships and trying to identify how you as a brand can add value to your customers.”.

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Engagement Social Media How To Hubspot 156

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA).

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Influencer Travel Retail UGC 130

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. These people have dedicated and engaged groups of followers on social media.

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Influencer Social Media Marketing How To 145

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. How to choose the best types of social media for your business. Know your audience.

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Types Social Media Statistics HootSuite 145

Your Escape From 9 to 5

JULY 1, 2022

Check out the latest version of this Infographic here: 12 Bloggers making 10K Monthly [Infographic]. Here is an awesome list of 24 money making bloggers and income lessons in an Infographic. These bloggers are from various niches all in one place and presented in an Infographic – Your Escape From 9 to 5 style!

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Blogger Adsense Travel Affiliate marketing 98

The Realtime Report

JULY 15, 2022

How to Optimize Your Social Media. It is now more evident than ever that having an effective social media strategy in place is vital for growing your business’ online presence. This increased exposure helps brands generate traffic, leads, and sales. What is a Social Media Strategy and Why is it Important?

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Social Media Strategy How To Comparison 91

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? You’ve reached the point now that your brand can no longer manage your social media channels in house. Either way, it’s time to look for a social media marketing agency to handle your requirements.

Social Media 190

Social Media Marketing How To Social Media Management 190

Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. A great example is “ Become a Social Media Manager – With Rachel Pedersen. You’re a social media manager. You’re just becoming a social media manager. This is meant to be a place of support.

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Groups Groups Communities Engagement 237

Kikolani

OCTOBER 29, 2012

Are you feeling overwhelmed by social media? As a blogger, you have to wear several different hats, from creating good quality blog post to trying to spread the word for your blog and connecting with others. This is where social media tools can help. This is currently the social media love of my life.

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Blogger Social Media Tools Disqus 159

The Realtime Report

JANUARY 28, 2019

Social Media Dos and Don’ts for 2019. Marketing and social media goals are no exception. How can you better ensure your social media efforts will help you accomplish your brand’s objectives in this new year? On your blog and social media channels, let your readers see your personality shine through.

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Social Media Discount Loyalty Energy 116

Buffer Social

JANUARY 10, 2024

I faced this problem when I became a travel blogger and content creator.  Although the vision has changed as I gain more clarity on where I’m taking my brand, my perseverance and authenticity have kept me going.  There is no new idea under the sun, which makes setting yourself apart from the competition quite hard.

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Travel Blogger Marketing Authentication 78

Mindjumpers

MARCH 26, 2012

Tweet An aspect of social media that is often overlooked, is its role in the evolution of storytelling. Social media have made us all to storytellers. Telling a story about ourselves through social media plays a crucial role not only the way others perceive us, but also, interestingly, how our own lives are preserved.

Social Media 274

Social Media Case Study Communities Brands 274

SocMed Sean

APRIL 28, 2017

This week we welcome guest blogger Nicole Lewis. Nicole Lewis is a freelance writer and a professional blogger. Thanks to Nicole for sharing her insights on the topic of social media and its use in the business setting! Below are some of the benefits that we find justify the use of social media for a business.

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Social Media Advertising Issues Products 210

Waxing UnLyrical

SEPTEMBER 13, 2013

Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Utilize Social Media. Build Your Brand and Expertise.

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Blogger Strategy Technorati Community building 263

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. Ecommerce brands need to make the most of this opportunity. Instagram Shopping is the holy grail of social media marketing.

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Products Instagram Brands How To 163

Hootsuite

MARCH 31, 2020

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. For an example, check out Ask me Anything: The Talkwalker Edition.

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List Social Media HootSuite URL 145

Hootsuite

FEBRUARY 13, 2023

Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. ” Social media users use this hashtag on posts that “throwback” to an older version of themselves. The history of this social media trend actually goes back pretty far.

Brands 145

Brands HootSuite Hashtag Instagram 145

Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Pro: You form professional relationships with influential social media creators. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Sponcon is not a one-size-fits-all situation, and not all creators fit with all brands.

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Brands Collaboration HootSuite Influencer 96

Rebekah Radice

NOVEMBER 9, 2015

If you’ve ever wondered what the secret is to creating visuals that promote a positive brand image, read on. With 63% of all social media content including an image, it’s time to increase your odds of winning the moment. 7 Creative Ways to Visually Brand Your Business on Social Media.

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Social Media Brands eBook Social Networking 113

yMarketingMatters

MARCH 4, 2013

whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. The assumption is that your company’s social media activities are an extension of your company and that it needs to be “authentic” (i.e.

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Social Media Management Social Media Badge Consultant 229

Ignite Social Media

JULY 8, 2016

When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. Not to mention, social media serves as an interactive magazine. Plus, we do some pretty cool work with big name brands.

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Fashion Retail Trends Social Media 112

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. The TLDR version?

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Fashion Influencer Ensembli Instagram 97

Waxing UnLyrical

APRIL 18, 2019

Let me tell you, friends, that with the power of social media and technology, this can be a reality. I teach public relations, communication and social media classes. I rely heavily on social media platforms like Twitter, Facebook (Facebook Groups), Instagram, LinkedIn and livestreaming to teach my classes.

Communities 174

Communities Influencer Brands Class 174

Kikolani

MAY 31, 2012

Building a good social media presence doesn’t have to take all your time. The most common mistake people make is not defining their social media goals before they begin. Even today, if you asked most companies why they’re using social media, they won’t be able to give you a straight answer.

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Blogger Social Media Tips ROI 141

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.

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Blogger Case Study Klout Influencer 151

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is one thing every new social media manager should know?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work.

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Consultant Social Media How To Insurance 106

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. It has become a core element of marketing and sales strategies.

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Metrics Influencer Marketing Survey 100