article thumbnail

Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.

Video 231
article thumbnail

Videos Transformed My Website

Jon Loomer

Now, you’re here because you already know about how I’m using short-form videos with custom post types. Sharing videos in this format was never my plan. When I first started recording short-form videos , they only lived on each social platform (the logical solution). When blogging, I’d steal from these videos.

Video 138
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Jon Loomer

Imagine you have an important YouTube video embedded on a page of your website. If someone watches that video, it will tell you that they are a potential lead. The original inspiration for this approach came from this blog post. Configure the Video Variables in Google Tag Manager. Create a Video Trigger.

Eventful 212
article thumbnail

How to post a video on YouTube: The complete guide

Sprout Social

found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.

YouTube 111
article thumbnail

Increase YouTube engagement: 10 ways that actually work

Sprout Social

Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. Especially when performance is tied to the ever-changing YouTube algorithm.

YouTube 100
article thumbnail

YouTube SEO: How to boost your videos’ rankings

Sprout Social

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. Meanwhile, video consumption is at an all-time high. By learning the basics of video SEO, you can make your videos more discoverable and expand your channels’ reach.

SEO 135
article thumbnail

Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

You need YouTube. YouTube is a website and app that allows its users to create, share, and watch videos. YouTube is known for the sheer number of videos you can find there, on just about any topic you can think of. This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022.

YouTube 204