How to Increase YouTube Engagement [Infographic]
AUGUST 23, 2014
Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. I t is the second most popular search engine and the third most popular site in the world. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. Meta data is essential to enabling your video to be found in search engines.
Video Branding, YouTube Style
Small Business Mavericks
JULY 1, 2012
If television advertising has been off limits to you because of the high cost of production, maybe you can turn to online video marketing – or video branding if you prefer – instead. It seems that YouTube is working on putting together a marketplace where video marketers and on screen video talent can hook up. Think of it as a celebrity endorsement agent for YouTube channels. Let me break it down into the simplest terms I can think of: A particular YouTube celebrity has hundreds of thousands of subscribers on her YouTube channel.
How to Easily Make Animated GIFs from YouTube Videos
MAY 2, 2015
pic.twitter.com/pgFMNVlgvS — FIAT USA (@FIATUSA) June 18, 2014 It’s Dead-Simple to Make an Animated GIF from a YouTube Video Are you using YouTube for marketing? If If so, you know that a fantastic video that’s optimized for sharing can jumpstart new product launches and add a cool factor for startups looking to make their mark. Here’s how: 1.
YouTube Subscriber Strategies for Nonprofits
APRIL 9, 2015
All three will succeed or fail at video marketing based on their ability to get YouTube subscribers. Thinking that you can succeed with one great video is false. Subscribers on YouTube are like fans on Facebook and followers on Twitter. YouTube subscribers for nonprofit companies. It’s called, creatively enough, YouTube for Nonprofits. By Matthew Yeoman.
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Facebook video and Facebook Live are the two main products that will attract the most attention from marketers, but not before they identify a person (or animal, for that matter) with a robust following to participate in an engaging campaign across either platform. So what is Facebook video anyway? Believe it or not, Facebook is the answer for marketers. And what about Facebook Live?
Your YouTube Plan is Not the Same as TV
NOVEMBER 5, 2014
By Pete Borum With 144,000 hours of new video content every day, ranging from useful to mundane to downright strange, it’s safe to call YouTube the video platform. Its videos not only fall into countless categories, but they fit into a variety of consumers’ lives in wildly different ways. You Can’t Talk to a TV The YouTube platform is inherently interactive.
YouTube rolls out a built in chat feature on mobile!
MAY 11, 2016
YouTube is rolling out a messenger like feature called Native Sharing' Share videos and chat with your friends without leaving the mobile app. Social Media in Action Video chat YouTube
YouTube, Vine Personalities Getting Paid for Facebook Live Videos, Too (Report)
JULY 20, 2016
Payments for Facebook Live videos aren’t limited to household names anymore, as creators who have carved niches on YouTube , Vine and elsewhere on the web are in on the action. million of the $50 million in payments for Facebook Live content they reported on last month was earmarked for creators on YouTube, Vine, Snapchat and Instagram. She is receiving up to $196,000 over Facebook for five months’ worth of Facebook Live videos, according to documents reviewed by Seetharaman and Perlberg. Image courtesy of Shutterstock.
Using YouTube for B2B
MAY 1, 2014
YouTube reigns over online video sharing. With the ability to transform a mere Canadian child – Justin Bieber – into a worldwide household name, YouTube carries sizable clout in the modern world. I’ll let you decide if this was a positive or negative thing in the case of Justin Bieber! YouTube will even help you to generate new leads. Think again. Research the Market.
Better YouTube Marketing in 5 Steps
Convince & Convert
FEBRUARY 17, 2015
player in the game for a long time now has been YouTube, as creators on the network have been able to connect with an audience through video in a variety of wildly successful ways. Naturally, brands have been fleshing out what this means for their platform and the strategy behind their video content. Eight Second Rule Think about the last time you watched a YouTube.
8 Tips for Social Video Storytelling
MAY 2, 2016
Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Wistia has done several useful studies on viewer drop-off, and it looks like a couple of trends are worth watching for social video makers. 75% of the world’s mobile data traffic will be video by 2020 (Cisco). That’s huge.
5 Tips to Turbocharge Conversions on YouTube
Convince & Convert
SEPTEMBER 2, 2014
With over 55% of the US market share, YouTube is the largest online video platform in the country. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total audience on YouTube, as compared to just 24% of the total audience on primetime TV. It is also the 2 nd largest search engine in the world. Very few, is my bet.
Video is The New King of Content Marketing
SEPTEMBER 28, 2015
Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. YouTube racks up over one billion unique visitors a month. Commentable.
Social Media Marketing
SEPTEMBER 3, 2011
How many sensible and well-reasoned comment threads have you seen on YouTube? wonder how many individuals, brands or companies are spending efforts on keeping up with YouTube comments, and if they do, how worthwhile those conversations are? To me, the currency and dialog of YouTube has always been other videos made in response to an original video. I'll wait.
You Can Be the Next YouTube Star
JULY 2, 2012
But the portion of the podcast I found most enlightening was when we talked about fame from YouTube. YouTube Partnerships. A few weeks ago, YouTube launched its partnership program , which is meant to help video creators either amplify their work or create a YouTube-based career. Books, Music, Video. No, no. Not that kind of size. The online kind of size.
How to Make a Successful YouTube Channel
Convince & Convert
SEPTEMBER 3, 2014
We can go on Twitter, Facebook, YouTube, and other networks to see firsthand global events in real time – not minutes or days later like in traditional media – whether it’s the Arab Spring protests or the Pope giving mass or concerts of our favorite artists. Videos and YouTube Play a Huge Role in Social Media Marketing Underneath this uber trend of social media as a global news.
YouTube: Visual Proof For Static Content
FEBRUARY 18, 2014
“YouTube videos provide visual proof for static content” – Cameron Hail, Optimization @ Firebelly Everybody is in a mad rush to make content. Video content, for example, has so much value. And yet, YouTube is convenient left out of so. Blog Social Media Marketing videos Youtube
Social Videos – Why, Where And How?
OCTOBER 8, 2013
But the focus on visual content isn’t just centered on images: video is the fastest growing ad format worldwide. And it’s not videos like we know them, but short videos with a time limit. In the following, we will present you of a why, where and how to use these social video platforms. And videos on Facebook are shared 12x more than text posts and links combined!
Is The Content Right On Your YouTube Ad?
Small Business Mavericks
DECEMBER 29, 2014
One of the trends in online marketing is the increasing use of video. Helena Clark’s recent Search Engine Watch post has some practical tips for getting the content right on YouTube ads. As she rightly points out, “ AdWords for video offers search marketers the chance to reach a big, very engaged, very specific audience with rich content. “ There are two types of ads available to us on YouTube: . In-Stream ads roll before the video the user wants to see. Video marketing is worth the investment if you know your audience.
SEO Your YouTube Videos in 10 Steps
JUNE 22, 2012
In this article we are going to have a look at the various strategies and tactics that will help you rank your YouTube videos inside the YouTube video search engine. ” Just like infographics, infomovies are articles in the form of a video. And that brings us to the purpose of this article: the process for optimizing your YouTube videos for search. 1.
Why and How to Add Videos to Your Marketing Mix
AUGUST 13, 2015
Capitalizing on this knowledge, marketing strategies have always tried to ensure incorporation of pictures and videos in their campaigns to make them more effective. In this information age, the benefits of including videos are plenty, and we have here just a few. Videos Increase Your Visibility. Try to run a search about anything and the first thing you will see is a video.
Red Bull Wins Top Social Video Brand of the Year
The Realtime Report
NOVEMBER 14, 2012
Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year.
5 Video Marketing Tips
JUNE 23, 2016
Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Viral videos are earning tons of views every single day. Coupled with this, hundreds of such videos are shared on social media sites. Online videos account for almost 50% of mobile traffic. 81% of US Millennials use YouTube. Source.
Video Marketing For Your Business
OCTOBER 18, 2015
This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost. Businesses can use their own smartphone cameras or sign up for a service that creates animated explainer videos.
FedEx Customer Video Turned Good PR
JANUARY 11, 2012
During the holidays, a video of a FedEx delivery man threw a computer monitor over a gate and onto the lawn of the customer’s lawn. And the “delivery” was captured on video. They did NOT ignore the video. They did NOT stick their heads in the sand and pretend the video (that now has nine million views) doesn’t exist. And it broke. The lesson?
How Long Should My YouTube Video Be?
The Social Media Incubator
JUNE 10, 2011
Including video within your content on your blog or your website can help you show up higher in the search engine results, and helps keep your visitors engaged on your website for longer periods of time. We are the TV generation, and your visitors expect video now when searching online. It’s common practice to keep web videos under three minutes in length.
Breaking Through To The YouTube Culture
AUGUST 28, 2014
Brands are struggling to understand YouTube. It''s a mystery to most brands why some videos work and other don''t. There are videos that breakthrough and achieve viral success (the kind of action that then gets picked up and amplified by traditional media) and then there''s everyone else. For the most part, brands participate in YouTube by creating pre-roll and post-roll ads (essentially TV commercials that are played before or after a YouTube video is viewed). The introduction of this ad format was met with mixed emotions by YouTube viewers.
Is YouTube Part Of Your Social Media Strategy?
MAY 26, 2011
YouTube just turned 6 today and they released some staggering statistics ( source link ): -3 billion views per day (up 50% in the past 12 months). -48 hours of video are uploaded every single minute (100% increase year over year). So the question you have to ask yourself is, are you using YouTube as part of your overall marketing or blogging strategy? Video
Pay Closer Attention To YouTube
MAY 7, 2013
There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and monetized. Prior to jumping into the two new(ish) developments that are worthy of your attention, it is still somewhat fascinating to note how few brands leverage YouTube to better understand their consumers. Simple multivariate testing is one way: posting different television ads on YouTube and seeing which one gets more views, ratings, shares and more. online video.
3 Rules for Better Video Marketing
Convince & Convert
FEBRUARY 27, 2015
Video consumption continues to skyrocket amongst online audiences. In fact, 43 percent more videos were watched online from 2013 to 2014. billion videos in 365 days. Whether you’re in a marketing, sales, or IT role, and whether you’re thinking about the why, when, or how of investing resources in online video, this report is an imperative read. That’s 38.2
Feature Friday: Why Violating Copyrights on YouTube is Good
MARCH 4, 2011
This article is meant to offer you, without breaking any law, one strategy to help your YouTube videos get the eyeballs you believe they deserve as well as overcoming any guilt for using copyrighted materials. When YouTube started and then later was acquired by Google there was a well-publicized copyright brawl between publishers of all kinds and Google. Features Youtube
Turkish Airlines Video Ad Tops 100 Million Views
The Realtime Report
JANUARY 8, 2013
Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. The Turkish Airlines spot was an immediate success, garnering over 4 million views within 1 day of the video’s YouTube launch on December 6th. As
Why User-Generated Video Content Ups Your Credibility
Convince & Convert
MARCH 17, 2016
In the past few years, videos have started taking over—and it’s easy to see why. Videos are also very diverse in their application. From From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. When it comes to your business, videos can offer a great boost in exposure and engagement. This includes video.
YouTube - Education Today and Tomorrow
Buzz Marketing for Technology
SEPTEMBER 15, 2008
Videos. Videos. This video will appear on your blog shortly. Thank you for sharing this video! This video has been added to your favorites. This video has been removed from your favorites. Sign in to YouTube now! The video has been added to your playlist. Sign in to YouTube now! Want to flag a video? Sign in to YouTube now! Video Responses: 1. Sign in to post a Video Response. Video Responses (1). Great video. god job excelent video. Honors for this video. Related Videos.
Five steps to viral video success
NOVEMBER 3, 2013
Want your video to go viral, but not sure how? Make it like this… Related posts: Video: the Internet of you! YouTube introduces trends. Viral Videos. Viral videos inspired most popular Halloween costumes. Looking Deeper at Viral Videos. Featured Headline Marketing YouTube Content marketing preflight Viral video Virgin America
3 Tips to Reach Generation Z on YouTube
Convince & Convert
OCTOBER 21, 2014
Meeting Generation Z With Video. They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Plan your marketing budget around YouTube. Speak to your demographic.
5 Proven Tactics To Get More Views on YouTube
JUNE 7, 2011
So, you’ve uploaded videos to your YouTube account but it has literally no views! Probably the best thing to do when you are just starting out your YouTube experience is to follow the good old traditional networking strategies. Check other people’s channels, vote their videos, comment, ask questions and stir up discussions. Choose A Great Title For Your Videos.