How to Leverage Your Social Media Marketing with Videos
OCTOBER 27, 2016
Should you include videos in your social media marketing? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks. Wistia youtubeAnd if so why?
Video Branding, YouTube Style
Small Business Mavericks
JULY 1, 2012
If television advertising has been off limits to you because of the high cost of production, maybe you can turn to online video marketing – or video branding if you prefer – instead. It seems that YouTube is working on putting together a marketplace where video marketers and on screen video talent can hook up. Think of it as a celebrity endorsement agent for YouTube channels. Let me break it down into the simplest terms I can think of: A particular YouTube celebrity has hundreds of thousands of subscribers on her YouTube channel.
How to Increase YouTube Engagement [Infographic]
AUGUST 23, 2014
Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. I t is the second most popular search engine and the third most popular site in the world. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. Meta data is essential to enabling your video to be found in search engines.
How to Easily Make Animated GIFs from YouTube Videos
MAY 2, 2015
pic.twitter.com/pgFMNVlgvS — FIAT USA (@FIATUSA) June 18, 2014 It’s Dead-Simple to Make an Animated GIF from a YouTube Video Are you using YouTube for marketing? If If so, you know that a fantastic video that’s optimized for sharing can jumpstart new product launches and add a cool factor for startups looking to make their mark. Here’s how: 1.
Instagram Video Highlights YouTube Weaknesses
JUNE 24, 2013
YouTube may have the most to lose from Facebook’s response to Vine , 15 second format videos on Instagram. The following issues spell trouble for YouTube (and Google as a whole): Shorter video formats are increasingly desirable for mobile and tablet devices. Few people can make a decent 60 second video. Geoff Livingston on Google+.
YouTube Subscriber Strategies for Nonprofits
APRIL 9, 2015
All three will succeed or fail at video marketing based on their ability to get YouTube subscribers. Thinking that you can succeed with one great video is false. Subscribers on YouTube are like fans on Facebook and followers on Twitter. YouTube subscribers for nonprofit companies. It’s called, creatively enough, YouTube for Nonprofits. By Matthew Yeoman.
Your YouTube Plan is Not the Same as TV
NOVEMBER 5, 2014
By Pete Borum With 144,000 hours of new video content every day, ranging from useful to mundane to downright strange, it’s safe to call YouTube the video platform. Its videos not only fall into countless categories, but they fit into a variety of consumers’ lives in wildly different ways. You Can’t Talk to a TV The YouTube platform is inherently interactive.
Welcome To The Video Generation
The Realtime Report
FEBRUARY 16, 2017
Welcome To The Video Generation By Jason Katz. Peer to peer influence and video content is impacting retail like never before. Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. Methodology.
Using YouTube for B2B
MAY 1, 2014
YouTube reigns over online video sharing. With the ability to transform a mere Canadian child – Justin Bieber – into a worldwide household name, YouTube carries sizable clout in the modern world. I’ll let you decide if this was a positive or negative thing in the case of Justin Bieber! YouTube will even help you to generate new leads. Think again. Research the Market.
Social Media Marketing
SEPTEMBER 3, 2011
How many sensible and well-reasoned comment threads have you seen on YouTube? wonder how many individuals, brands or companies are spending efforts on keeping up with YouTube comments, and if they do, how worthwhile those conversations are? To me, the currency and dialog of YouTube has always been other videos made in response to an original video. I'll wait.
Periscope Introduces Support for Live 360 Video
DECEMBER 29, 2016
Periscope launched support for live 360 video in its livestreaming application. With this update, live 360 videos are marked with a special “Live 360” badge. While Periscope isn’t the first platform to introduce support for live 360-degree videos. The update will allow users to watch live 360-degree broadcasts on both Periscope and Twitter. AZWbnnT15S.
Better YouTube Marketing in 5 Steps
Convince & Convert
FEBRUARY 17, 2015
player in the game for a long time now has been YouTube, as creators on the network have been able to connect with an audience through video in a variety of wildly successful ways. Naturally, brands have been fleshing out what this means for their platform and the strategy behind their video content. Eight Second Rule Think about the last time you watched a YouTube.
5 Tips to Turbocharge Conversions on YouTube
Convince & Convert
SEPTEMBER 2, 2014
With over 55% of the US market share, YouTube is the largest online video platform in the country. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total audience on YouTube, as compared to just 24% of the total audience on primetime TV. It is also the 2 nd largest search engine in the world. Very few, is my bet.
The Evolution of the Tasty Video
Ignite Social Media
JULY 26, 2016
Within the last year, you may have noticed an explosion of recipe videos appearing on your Facebook News Feed. The short, simple videos that we drool over on a daily basis started with Tasty , a production of BuzzFeed Video. According to the New Yorker , Tasty began as an experiment by the BuzzFeed team to see what kind of YouTube video content went viral on Facebook.
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Facebook video and Facebook Live are the two main products that will attract the most attention from marketers, but not before they identify a person (or animal, for that matter) with a robust following to participate in an engaging campaign across either platform. So what is Facebook video anyway? Believe it or not, Facebook is the answer for marketers. And what about Facebook Live?
Video is The New King of Content Marketing
SEPTEMBER 28, 2015
Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. YouTube racks up over one billion unique visitors a month. Commentable.
How Facebook Live Will Impact the Near Future of Video Advertising
AUGUST 24, 2016
What does Facebook Live mean for the future of video advertising? It means YouTube and Hulu will be eating Facebook’s leftovers. As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. YouTube, the incumbent, has a problem.
How to Promote Your YouTube Channel Like a Pro
JANUARY 10, 2017
Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. You need to figure out how to promote your YouTube channel if you want to be successful.
How Long Should My YouTube Video Be?
The Social Media Incubator
JUNE 10, 2011
Including video within your content on your blog or your website can help you show up higher in the search engine results, and helps keep your visitors engaged on your website for longer periods of time. We are the TV generation, and your visitors expect video now when searching online. It’s common practice to keep web videos under three minutes in length.
You Can Be the Next YouTube Star
JULY 2, 2012
But the portion of the podcast I found most enlightening was when we talked about fame from YouTube. YouTube Partnerships. A few weeks ago, YouTube launched its partnership program , which is meant to help video creators either amplify their work or create a YouTube-based career. Books, Music, Video. No, no. Not that kind of size. The online kind of size.
8 Tips for Social Video Storytelling
MAY 2, 2016
Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Wistia has done several useful studies on viewer drop-off, and it looks like a couple of trends are worth watching for social video makers. 75% of the world’s mobile data traffic will be video by 2020 (Cisco). That’s huge.
Is The Content Right On Your YouTube Ad?
Small Business Mavericks
DECEMBER 29, 2014
One of the trends in online marketing is the increasing use of video. Helena Clark’s recent Search Engine Watch post has some practical tips for getting the content right on YouTube ads. As she rightly points out, “ AdWords for video offers search marketers the chance to reach a big, very engaged, very specific audience with rich content. “ There are two types of ads available to us on YouTube: . In-Stream ads roll before the video the user wants to see. Video marketing is worth the investment if you know your audience.
How to Make a Successful YouTube Channel
Convince & Convert
SEPTEMBER 3, 2014
We can go on Twitter, Facebook, YouTube, and other networks to see firsthand global events in real time – not minutes or days later like in traditional media – whether it’s the Arab Spring protests or the Pope giving mass or concerts of our favorite artists. Videos and YouTube Play a Huge Role in Social Media Marketing Underneath this uber trend of social media as a global news.
SEO Your YouTube Videos in 10 Steps
JUNE 22, 2012
In this article we are going to have a look at the various strategies and tactics that will help you rank your YouTube videos inside the YouTube video search engine. ” Just like infographics, infomovies are articles in the form of a video. And that brings us to the purpose of this article: the process for optimizing your YouTube videos for search. 1.
Red Bull Wins Top Social Video Brand of the Year
The Realtime Report
NOVEMBER 14, 2012
Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year.
YouTube rolls out a built in chat feature on mobile!
MAY 11, 2016
YouTube is rolling out a messenger like feature called Native Sharing' Share videos and chat with your friends without leaving the mobile app. Social Media in Action Video chat YouTube
Breaking Through To The YouTube Culture
AUGUST 28, 2014
Brands are struggling to understand YouTube. It''s a mystery to most brands why some videos work and other don''t. There are videos that breakthrough and achieve viral success (the kind of action that then gets picked up and amplified by traditional media) and then there''s everyone else. For the most part, brands participate in YouTube by creating pre-roll and post-roll ads (essentially TV commercials that are played before or after a YouTube video is viewed). The introduction of this ad format was met with mixed emotions by YouTube viewers.
Feature Friday: Why Violating Copyrights on YouTube is Good
MARCH 4, 2011
This article is meant to offer you, without breaking any law, one strategy to help your YouTube videos get the eyeballs you believe they deserve as well as overcoming any guilt for using copyrighted materials. When YouTube started and then later was acquired by Google there was a well-publicized copyright brawl between publishers of all kinds and Google. Features Youtube
Why and How to Add Videos to Your Marketing Mix
AUGUST 13, 2015
Capitalizing on this knowledge, marketing strategies have always tried to ensure incorporation of pictures and videos in their campaigns to make them more effective. In this information age, the benefits of including videos are plenty, and we have here just a few. Videos Increase Your Visibility. Try to run a search about anything and the first thing you will see is a video.
5 Proven Tactics To Get More Views on YouTube
JUNE 7, 2011
So, you’ve uploaded videos to your YouTube account but it has literally no views! Probably the best thing to do when you are just starting out your YouTube experience is to follow the good old traditional networking strategies. Check other people’s channels, vote their videos, comment, ask questions and stir up discussions. Choose A Great Title For Your Videos.
McDonald’s Celebrates 30 Years in Spain With a New YouTube Video
NOVEMBER 15, 2011
The unusual promotional video: To capture the journey of McDonald’s during the last 30 years, the food chain has created a YouTube video. To show that it is a recap, the video plays backwards! The video is placed on their YouTube page. The video can be found on the McDonald’s Spain Youtube page. Should you watch it? Yes, of course!
FedEx Customer Video Turned Good PR
JANUARY 11, 2012
During the holidays, a video of a FedEx delivery man threw a computer monitor over a gate and onto the lawn of the customer’s lawn. And the “delivery” was captured on video. They did NOT ignore the video. They did NOT stick their heads in the sand and pretend the video (that now has nine million views) doesn’t exist. And it broke. The lesson?
How to Create a YouTube Channel to Make the Most of YouTube’s Billion-User Network
SEPTEMBER 13, 2016
YouTube, the Google-owned video network, boasts over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views. On mobile alone, YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. So why aren’t businesses investing in YouTube?
4 Video Contest Ideas to Boost Your Social Engagement
Convince & Convert
JANUARY 26, 2017
Video content has been proven to increase engagement, conversion, and reach significantly and is consuming the social media universe. Marketers are responding with their wallets, with a plan to increase their mobile ad budgets by 65 percent to account for video , according to a recent infographic by Hubspot. Video for the sake of video isn’t enough. YouTube Sweepstakes.
Pay Closer Attention To YouTube
MAY 7, 2013
There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and monetized. Prior to jumping into the two new(ish) developments that are worthy of your attention, it is still somewhat fascinating to note how few brands leverage YouTube to better understand their consumers. Simple multivariate testing is one way: posting different television ads on YouTube and seeing which one gets more views, ratings, shares and more. online video.
Social Videos – Why, Where And How?
OCTOBER 8, 2013
But the focus on visual content isn’t just centered on images: video is the fastest growing ad format worldwide. And it’s not videos like we know them, but short videos with a time limit. In the following, we will present you of a why, where and how to use these social video platforms. And videos on Facebook are shared 12x more than text posts and links combined!
YouTube, Vine Personalities Getting Paid for Facebook Live Videos, Too (Report)
JULY 20, 2016
Payments for Facebook Live videos aren’t limited to household names anymore, as creators who have carved niches on YouTube , Vine and elsewhere on the web are in on the action. million of the $50 million in payments for Facebook Live content they reported on last month was earmarked for creators on YouTube, Vine, Snapchat and Instagram. She is receiving up to $196,000 over Facebook for five months’ worth of Facebook Live videos, according to documents reviewed by Seetharaman and Perlberg. Image courtesy of Shutterstock.
Video Marketing For Your Business
OCTOBER 18, 2015
This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost. Businesses can use their own smartphone cameras or sign up for a service that creates animated explainer videos.
Facebook to Test Mid-Roll Video Ads in Publishers’ Video Posts (Report)
JANUARY 9, 2017
The answer to the long-asked question of how Facebook plans to monetize videos may be here, and users aren’t going to like it. Sources told Peter Kafka of Recode the social network will begin testing a new mid-roll video ad format on videos posted by publishers. According to Kafka, the mid-roll ads will appear after users have watched at least 20 seconds of publishers’ videos, and the social network and the publishers will share revenue from the ads, which will be sold by Facebook. Kafka pointed out that the arrangement is the same on YouTube.
What Counts As a Video View on Facebook, Instagram, Twitter, and Snapchat? The Buffer Guide to Video Metrics
FEBRUARY 7, 2017
In our State of Social Media report , eighty-three percent of marketers said they’d like to create more video content in 2017. And we can certainly see why marketers are so hot on social video. Facebook believe that most of the content we consume online in the future will be video. And more than 10 billion videos are watched on Snapchat every day. Instagram video.