Social Media Strategies Summit

JANUARY 5, 2023

Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. Conversely, TikTok continued to enjoy rapid growth and is expected to hit 955 million users by 2025. billion in 2022.

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Trends Social Media UGC Marketing 297

Social Media Strategies Summit

NOVEMBER 18, 2022

Define the types of content that work best on each platform. The brash new upstart of the social media scene, TikTok has about one billion monthly active users. We all know the platform is popular with younger audiences, but one in three TikTok users is aged 25 to 34 , while one in four is aged 35 or over. Image source.

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Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. What is User-Generated Content?

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Education Examples UGC Content 172

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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Social Media Strategies Summit

MARCH 16, 2023

In just over a decade, Instagram has transformed from a convenient way to share pictures of your lunch to a staple of many brands’ social media marketing strategies. According to Pew Research Center , four in ten Americans are on Instagram. That goes for Instagram Reels, regular feed posts, and even Instagram Stories.

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Instagram Hashtag Research FAQ 221

Ignite Social Media

DECEMBER 16, 2022

We’ve rounded up some of our insightful content to help shape your 2023 social media marketing strategies by highlighting the blog content that readers found most helpful in recent months. . One of the key elements of social media marketing is creating content that adheres to copyright and fair use rules.

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Social Media Brands Fair Use Marketing 161

Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Creating Social Media Content Vs. Finding It. How to Find Content Ideas for Social Media.

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Social Media Content UGC Curation 264

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty).

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Content Marketing Loyalty Collaboration 221

Social Media Strategies Summit

JANUARY 5, 2022

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. An effective, well-planned Instagram strategy is needed to drive real results. The basics involve nailing down your goals, optimizing your profile, and creating content pillars. billion users in 2021.

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Small Business Instagram Platform How To 202

Social Media Strategies Summit

JULY 28, 2021

Have you ever thought about generating leads from social media? With a user base of 3.78 billion (as of 2021), social media presents countless lead-generation opportunities to marketers. When done right, social media marketing can help generate tons of qualified leads for any business. That’s why 79.3% Image via Buffer.

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Social Media Discount Influencer B2B 264

Webbiquity SMM

FEBRUARY 16, 2021

Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Guest post by Hugh Beaulac.

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B2B Examples Company Instagram 259

SocMed Sean

JUNE 16, 2018

As a content marketing advocate for both personal blogs and businesses, I get asked this question a lot. Writing content isn’t easy and people want to know how soon they can expect to start seeing organic search traffic from their masterful blog posts. Nicholson (@socmedsean) on Oct 27, 2016 at 11:42am PDT.

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Google Analysis Reddit Engineering 272

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. Tim Hanson is doing the same.

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SEO Social Media Strategy Hashtag 157

Social Media Strategies Summit

JUNE 24, 2022

It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. Since its launch in August 2020, search activity around Reels has caught and overtaken another of the platform’s video-based features, Instagram Stories: Image source. What Are Instagram Reels? Check out our Instagram Reels 101. Image source.

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Examples Instagram Brands Transportation 165

Hootsuite

JANUARY 29, 2024

This blog post will change your life. Okay, maybe not — but it will teach you how to create an effective social media hook for TikTok, Instagram, and beyond. When it comes to engaging Instagram’s 2 billion active users and TikTok’s 884 million active users , capturing attention is more than half the battle.

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Examples Social Media HootSuite Instagram 107

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Are you a Hootsuite user?

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Social Media HootSuite How To URL 140

Social Media Strategies Summit

SEPTEMBER 18, 2023

Still, the event proved successful, generating one blog post, two Instagram posts, multiple Instagram Stories, and several tweets on top of the traditional media coverage. In total, they worked with six influencers, who shared 12 social media posts, generating almost 100,000 impressions.

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Keyhole.co

MARCH 27, 2024

Instagram launched Stories in 2016 to give users a unique and fun way to connect and engage with followers. Despite the ephemeral nature of its content (or maybe because of it), Stories is one of the most popular features on the platform. Spending resources on content that vanishes after 24 hours seems counterproductive.

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Instagram How To Curation Remix 52

Social Media Strategies Summit

MAY 27, 2022

Content curation. Small social media teams simply don’t have the time to post content several times a day across multiple platforms. Buffer allows users to plan and publish content for Instagram, Facebook, Twitter, Pinterest, and LinkedIn, all from a single, easy-to-use dashboard. Graphic design. Collaboration.

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Team Tools Social Media HootSuite 219

Ignite Social Media

AUGUST 30, 2022

million users who “BeReal,” and other brands taking the format of the app onto other platforms (we’re looking at you, Instagram!), BeReal is the latest craze in social networking apps, one which directly calls out other platforms for their performative nature, all while demanding that its own users “BeReal.” With E.L.F.

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Review Brands Authentication Notification 176

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Community blogging sites. Should you focus on photos?

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Types Social Media Microblogging Overview 145

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind.

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Strategy Content How To Marketing 117

Keyhole.co

FEBRUARY 28, 2024

Every content piece follows a definite brand style and an unhinged tone, while still packing a whole lot of entertainment. million follower count and generated 229.6 Duolingo’s Instagram profile is also a testament to the brand’s commitment to language education without taking itself too seriously.

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Social Media Strategy Meme Education 105

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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UGC Content HootSuite Authentication 145

Hootsuite

SEPTEMBER 25, 2023

Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1.

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Industry Engagement HootSuite Analytics 125

Buffer Social

JULY 31, 2023

One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content. We’d love to help with some ideas if you’re just getting started with your social media strategy and content marketing! 2 Piano Mono - moshimo sound design 3.

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Social Media Strategy UGC Meme 81

agora pulse

MAY 13, 2020

Want to get the most out of your Instagram marketing? With more than one billion active users, a highly visual platform, and a user base that skews heavily toward the under-35 age bracket, Instagram is an essential tool for marketers in almost any industry. So how can you make Instagram work for your business or client?

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Instagram Tools UGC Marketing 191

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms.

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B2B Trends Social Media UGC 117

Hootsuite

JULY 13, 2023

Ultimately, any brand on social media is in the business of social media lead generation. You already know how helpful social media can be for brand awareness and engagement : today, we’re digging into just how marketers can use platforms like Facebook , Tiktok , Instagram , and LinkedIn to generate sales leads.

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Social Media HootSuite Analytics Newsletter 98

Ignite Social Media

APRIL 8, 2022

With the growing popularity of social media, one question that crosses the mind is how to post content created by third-party users within the limits of fair use. However, if you’re using the content for commercial purposes, it falls outside the realm of fair use. The fair use doctrine is part of the Copyright Act.

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Fair Use Social Media Meme Public Domain 215

Hootsuite

JULY 25, 2022

Back in March 2022, Adam Moserri made a surprising announcement via Instagram Stories. The Instagram CEO announced that hashtags don’t really matter on the platform anymore. In a classic Experiments blog move, we decided I should put my personal Instagram account through the wringer and get to the bottom of things once and for all.

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Hootsuite

JANUARY 10, 2024

AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. Creating content, posting to multiple networks, learning about your audience, providing customer support, reporting wins to your boss… It’s a lot.

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Keyhole.co

DECEMBER 1, 2023

Most social media platforms allow you to repost or share content from another account or page. It is one of the reasons why people can generate a lot of buzz on Twitter. It is one of the reasons why people can generate a lot of buzz on Twitter. But can you ‘regram’ on Instagram, and if so how?

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Instagram How To UGC Curation 59

Hootsuite

JANUARY 18, 2024

Want to know how to get more views on Instagram Reels? We’re breaking down the best practices social media managers, creators, and Instagram pros use to get those reel view gains! This inclusive guide tells you exactly how to get more views on Instagram Reels using twenty tried-and-true methods. Stick with us, kid.

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Instagram HootSuite Hashtag Embedding 92

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. Keep in mind that this hashtag monitoring tool is only for Instagram.

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Hashtag Analytics Tools HootSuite 91

Social Media Network Marketing

MARCH 3, 2024

? In today's digital age, Instagram has become more than just a platform for sharing photos and videos—it's a thriving community where individuals, brands, and organizations connect, engage, and build meaningful relationships. Additionally, cross-promote each other's content to introduce your followers to new voices and perspectives. ?

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Communities Engagement Instagram Hashtag 56