Webbiquity SMM

APRIL 27, 2010

A year ago, the top questions most marketers had about social media related to tactics, with ROI second. This year, questions about ROI top the list. Content development is one of the most time-consuming aspects of social media marketing, but other than blogging, it isn’t clear if writing is included in these figures.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Nine Blog Metrics. Six LinkedIn Metrics.

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

JANUARY 24, 2019

Besides mainstream sites like Facebook, Instagram, LinkedIn, and Twitter, there are also niche social media platforms that target specific industries. In addition to the content itself, each platform has its own unique features that help maximize ROI. Let’s take the example of an online store selling custom made shoes. Post-automation.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JUNE 20, 2011

This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? because there are more blog comments to respond to, more Twitter followers to check out, etc.). It’s hard to measure the ROI. It’s an easy way to waste a lot of time.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

FEBRUARY 2, 2015

While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%).

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

MAY 1, 2018

Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. The post Why Engagement On Your Social Platforms Is Important For Your Next Trade Show appeared first on B2B Marketing Blog | Webbiquity. With that said, pictures and written content shared to social media can be useful too.

Platform 152

Platform Engagement Hashtag Eventful 152

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. A profile alone won’t get you much. Create valuable backlinks for SEO.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

DECEMBER 21, 2010

Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on LinkedIn. Though business use of social media is rapidly increasing, many executives remain skeptical of its value. It’s no longer the biggest ad budget that wins. People want to buy from companies that are smart, helpful and responsive. Tweet This!

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

FEBRUARY 2, 2012

But you often do want to socialize and share daily which is what you can do on Twitter or Facebook” and “There are better niche communities where you can get your questions answered, for example specialist communities or LinkedIn groups.” ” A Marketer’s Guide to Quora by HubSpot Blog.

SEO 146

SEO MySpace Hubspot Patterns 146

Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. For more information on essential tactics for social media use by sales pros, see my recent guest post on the Your Sales Management Guru blog.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

NOVEMBER 2, 2010

Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. “Participating in social media isn’t just about creating a page, making a blog post, posing a question, or tweeting.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

MAY 3, 2011

This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. Jennifer Aaker. Ambal Balakrishnan. Amber Buhl. Ellen McGirt. Heidi Cohen.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Only four of the 10 have blogs, and of those, three have had a total of four or fewer new posts in the last 60 days. This is where the “R” happens in social media ROI.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

JANUARY 19, 2016

ROI is still tough to measure. V3B Blog ). 60% of marketers identify “measuring ROI” as one of their top three social media marketing challenges. LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. ( V3B Blog ). 9 Stats About Social Media Metrics and Measurement.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? ” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.”

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. by B2B Lead Roundtable Blog.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JULY 12, 2010

Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us.

Report 191

Report Social Media Strategy Policies 191

Webbiquity SMM

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. ” What to measure: ROI or KPIs? do that for me?”

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

OCTOBER 8, 2013

Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? Prime example: “the argument that sending a message via LinkedIn thanking people for a meeting also seems to be a straw man argument. 90% of Inc. Email can work.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

MARCH 29, 2016

Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. And they shouldn’t be used at all on LinkedIn.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. 85% of Inc. Mistakes were made. Not directly, anyway.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

AUGUST 28, 2012

How do we demonstrate the ROI of social efforts? Heidi lists 29 helpful “leaps of faith to help you build your social media presence and activity,” such as building your social media tribe, introducing your connections to each other (where is may be mutually beneficial), and guest blogging. Social Media Metrics and ROI.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

DECEMBER 4, 2012

How can you measure (or can you measure) social media ROI ? Google+, for example, allows you to link to as many of your other social profiles as you choose”) as well as specific suggestions for getting the most out of Facebook, Twitter, Google+, LinkedIn and Pinterest. Social Media ROI Measurement Guides.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

FEBRUARY 21, 2012

Blog posts. ROI / TCO calculators. • Unique: people are most likely to pass along content that is new or different—information, a point of view, or a collection / presentation of data that they haven’t seen before. On LinkedIn, search for relevant groups, then connect with members of those groups. Webinars / webcasts.

B2B 190

B2B Social Media Alltop Marketing 190

Webbiquity SMM

JANUARY 17, 2011

Social media networks and blogs consume nearly 25% of people’s time online. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. And much more.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 13, 2015

though a few are odd (don’t post to LinkedIn during the workday?!). Survey Reveals 11% Increase in Marketers’ Ability to Measure Social Media ROI by Social Media Explorer. Don’t reinvent the wheel”), and Ann Handley among others. The worst times seem generally intuitive (e.g.,

Social Media 100

Social Media Marketing B2B ROI 100

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Measure the complete ROI of offline & online marketing investments across any channel. Find us on Youtube.com/+Nowmicro or our blog. Followers: 915. Following: 377. OptiMine Software. FOptimMineInc. Structural.

Company 149

Company Twitter Software System 149

Webbiquity SMM

OCTOBER 5, 2010

Dirk Singer uses data from an ExactTarget study to show that “US Twitter users in April 2010 were far more likely than general Internet users to post to forums (75% vs 25%), blog (72% vs 14%), comment on blogs (70% vs 23%) and post ratings / reviews (61% vs 20%). How-To Guides and Best Practices.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

FEBRUARY 7, 2012

59% are on Twitter, and 43% use a company blog for marketing. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn. Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JANUARY 31, 2011

What types of information are worth sharing, beyond blog posts? 40 useful things you can share on Twitter besides blog posts by Social Media Today. How Many Times Do You Tweet Your Blog Post? Ever wonder exactly what impact Twitter can have on blog traffic? Twitter success stories: Explaining the ROI of Twitter by {grow}.

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

DECEMBER 2, 2014

7 Blogging Stats. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. Each month, 329 million people read blogs. 37% of marketers say blogs are the most valuable content type for marketing. 17% of marketers plan to increase blogging efforts this year. 8% use LinkedIn.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

DECEMBER 19, 2017

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. ” — B2B Marketing Trends for 2018 , Act-On Blog. ” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

FEBRUARY 13, 2017

Showcase reviews: MarketingLand, Social Media Today, StoreYa Blog. ” — Blogging Wizard. Showcase reviews: Blogging Wizard, MarketingLand, ViralBlog. Sample review: “One of the downfalls of Instagram for brands is the lack of analytics and ROI of posts. 6) BrandWatch. Google Review Count: 188. 10) Attentio.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. LinkedIn is a close second at 82%. B2B PR Sense Blog ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

AUGUST 5, 2013

of all marketers love blog posts about marketing statistics. The second-most popular tier includes YouTube, blogging and LinkedIn. Three-fourths of marketers planned to increase strategic efforts on social media and social networking sites this year, with 68% also focusing more on SEO and 63% on blogs. To that end, 94.7%

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

JANUARY 24, 2012

Is it really possible to measure social media ROI —and if so, how? Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral.

Social Media 190

Social Media Tips ROI Nielsen 190