Pixlee

MAY 2, 2019

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Focus on Content.

Retail 68

Retail Authentication UGC Case Study 68

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. What’s the point of the storefront?

Brands 275

Brands Repository Analysis Sentiment 275

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. link] The Digital Five Tool Player | a thousand cuts :: adam cohen's blog [.] More about this blog here.

Research 265

Research Social Media Marketing Retail 265

Buzz Marketing for Technology

JUNE 5, 2013

According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Are You Making These Costly Holiday Mobile Mistakes?

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

OCTOBER 8, 2020

A content idea based on pain points for a current customer could be this blog post on face mask makeup. Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Dates might also limit what content you want to focus on.

Content 144

Content Meeting Process Sentiment 144

Pixlee

APRIL 2, 2019

Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. In the past, community-driven marketing involved less-than-ideal focus groups, over-the-phone interviews, or in-store questionnaires that often yielded poor results.

Strategy 59

Strategy UGC Hotels Marketing 59

The Marketing Blog

OCTOBER 10, 2008

Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. The scope of my blog-posts span across the Enterprise 2.0 that interests the people.

Startup 109

Startup Web 2.0 SMS Proposal 109