Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Related posts: Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. Is Sentiment Making Brands Stupid?

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Brands Repository Analysis Sentiment 275

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. Today I am not holding back. You need to connect with your audience in human ways.

Research 78

Research Template Templates Training 78

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. We’ve got a whole blog post on what social listening is and why it matters so much for brands. Here’s a quick video overview: Want to dive deeper into this subject?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Buzz Marketing for Technology

JUNE 5, 2013

Shoppers love to send videos to each other via email, post them to social networks or embed them in their blogs or personal websites, so make sure your videos are easy for customers to share. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Socialized

JANUARY 21, 2010

Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Convince & Convert

MARCH 8, 2017

For example, my Jay Today video blog is a “show” on my Facebook page, and on my YouTube channel. It’s a highly targeted, nearly free focus group. Then, create and distribute these “shows” consistently. I post two episodes per week.

Social Media 165

Social Media Strategy Template Templates 165

Pixlee

MAY 2, 2019

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Focus on Content. Community Building.

Retail 68

Retail Authentication UGC Case Study 68

ProBlogger

AUGUST 25, 2011

Yesterday I shared a little exercise to help bloggers gain clarity around the branding of their blogs. The idea was to simply list what you want your readers to think and say about your blog. Today I thought I’d share a followup exercise—one that I also do on my own blogs from time to time.

Exercises 38

Exercises Survey Focus Group Blogger 38

Convince & Convert

APRIL 1, 2010

The Twitter background includes zero evidence of any other outpost. Third, if you’re producing content, atomize it and distribute it as widely as possible. If you have a photo gallery, it should be everywhere. Your Web site. Linked from Twitter. At a minimum. link] Twolves fans, its gonna get better!

Social Media 120

Social Media Content Analysis Sports 120

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Make sharing easy Do you have sharing buttons on your blog articles for more than Facebook, Twitter, or Pinterest? You text your partner a pic of the chocolate bar you want from the store. You mention your fave new shampoo in a WhatsApp message.

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 148

Social Media Strategy Consultant B2B 148

Ignite Social Media

MARCH 19, 2018

On one hand, you can form relationships with your fans and hear feedback directly from them, serving almost as an instant focus group for the brand. There are several types of negative feedback – trolls, unhappy customers, PR crises – and today I’m going to focus on dealing with customers who aren’t happy.

Comments 122

Comments Social Media Tips Authentication 122

The Marketing Blog

MARCH 8, 2010

Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Study 180

Study Company Web 2.0 Twitter 180

Mindjumpers

MARCH 28, 2011

Thomas continues by saying that social media also has started playing a role within the way we work as people within usability: “ We recruit users in social media, we educate ourselves in people’s experiences by following blogs, different fora etc – and then we also utilize media in our investigation. How to create “call to action&#.

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Conference iPad Mobile Focus Group 238

Sprout Social

OCTOBER 8, 2020

A content idea based on pain points for a current customer could be this blog post on face mask makeup. Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Another way of sourcing pain points is to just ask.

Content 144

Content Meeting Process Sentiment 144

Audiense

JUNE 13, 2017

A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc). In this regard, the enormous amount of public data available is a great source of strategic knowledge on audiences and target audiences for brands and agencies.

Sports 126

Sports Focus Group Eventful Influencer 126

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. There’s certainly a methodology for attracting blog readership. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. They provide insights that can inform an entire business strategy. But social—unlike most communication channels— offers an equally, if not more effective solution. Get to your “aha!”

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Authentication Analysis Sentiment Tumblr 102

Proactive Report

DECEMBER 2, 2009

How to execute quick, smart surveys and focus groups that will improve your PR. The trainer is Sam Ford Director of Customer Insights, Peppercom and he will cover: How to listen to your stakeholders – the must-do’s. When to respond to the chatter online and when to just listen.

Conference 40

Conference News How To Focus Group 40

Pam Moore

APRIL 6, 2019

Social media is equivalent to one big fat focus group that never sleeps. how to design your website or blog for highest traffic, engagement and conversion? How to test headlines for blog posts within seconds. It's there for the taking. know what people think of your latest campaign?

Campaign 60

Campaign Social Media Content How To 60

Social Media Marketing

JANUARY 16, 2011

Personally, I"m a committed Gmail user, since my Google account integrates with many other platforms (such as Blogger, which this blog is written on), among others. Using high schoolers as a focus group for the future of a multi-billion dollar company? I don't know if I'll give this a try or not. Some of us use Yahoo.

Facebook 167

Facebook Yahoo System Focus Group 167

Pixlee

SEPTEMBER 8, 2020

Conduct focus groups to help you develop content and review content once it’s created. The post Five Ways to Make Your Next Marketing Campaign More Diverse appeared first on The Pixlee Blog. Survey people in your target audience to get their input and feedback.

Campaign 77

Campaign UGC Marketing Authentication 77

Webbiquity SMM

NOVEMBER 23, 2010

Blogging opened things up considerably more. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. If you were wealthy, fortunate, obnoxious (or in a few cases, talented) enough to be involved in publishing, you had a voice. Share this on Reddit.

Social Media 192

Social Media Committee Press Release Posterous 192

Pixlee

MAY 8, 2020

They’re a modern focus group for your brand, and if managed correctly, they can pay dividends for your content strategy. The post Four Effective Ways Brands can Create Digital Communities in 2020 appeared first on The Pixlee Blog.

Communities 54

Communities Brands Badge Focus Group 54

Pam Moore

DECEMBER 21, 2020

If these challenges are what you are facing… you landed on the right blog post today. Or do you need help better understanding your audience such as doing a customer focus group? You are overwhelmed with the latest Facebook changes and feel like Mark Zuckerberg owes you something.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

If these challenges are what you are facing… you landed on the right blog post today. Or do you need help better understanding your audience such as doing a customer focus group? You are overwhelmed with the latest Facebook changes and feel like Mark Zuckerberg owes you something.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

If these challenges are what you are facing… you landed on the right blog post today. Or do you need help better understanding your audience such as doing a customer focus group? You are overwhelmed with the latest Facebook changes and feel like Mark Zuckerberg owes you something.

Social Media 78

Social Media Template Templates Marketing 78

Audiense

FEBRUARY 15, 2018

Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. Market Research. Such methods of insights gathering ultimately slowed down the decision-making process and ate through team budgets relatively quickly.

ROI 74

ROI Data Cost Influencer 74

Kikolani

JUNE 27, 2013

“Because marketing managers always think they know what the evoked set or the competitive set is because, ‘We’ve done 20 focus groups all across the country…’ Well, that’s cool but let’s see what Google says based on actual queries that people are actually comparing you against,” he says.

Tools 141

Tools Patterns Adwords Advertising 141

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. link] The Digital Five Tool Player | a thousand cuts :: adam cohen's blog [.] More about this blog here. kevinertell Great post, Adam. Thanks for dropping by.

Research 265

Research Social Media Marketing Retail 265

Buzzlogix

JUNE 27, 2017

By contributing to conversations and requesting feedback on your ideas, you can build a focus group that can supply you with a steady stream of new ideas and help grow your company. After receiving input from your social media focus group, you can release to them prototypes of your product ideas to see if you are on the right track.

Products 40

Products Social Media Focus Group Sample 40

Pixlee

APRIL 2, 2019

In the past, community-driven marketing involved less-than-ideal focus groups, over-the-phone interviews, or in-store questionnaires that often yielded poor results. The post This Overlooked Marketing Strategy Can Help You Succeed in 2019 appeared first on The Pixlee Blog.

Strategy 59

Strategy UGC Hotels Marketing 59

Freelance Social Media

MARCH 12, 2008

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The End of the Web Consulting as We Know It by Jesse on March 12, 2008 I have recently started playing around with Google’s Website Optimizer and I now wonder if the traditional web consulting firms have a future in the industry.

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Consultant Foursquare Technorati RSS 106

Convince & Convert

AUGUST 27, 2015

Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?). Being a regular reader of the Convince & Convert blog, you already know that not all influencers are created equal. Television. Stay Alert.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Proactive Report

DECEMBER 2, 2009

We have new media platforms – blogs, Twitter, Amazon, Yelp and Get Satisfaction. You can do online focus groups. Communispace is one way to build an online community for focus groups. Sam Ford of Peppercom: Listen at all opportunities – make every moment a listening moment. Everyone is a publisher.

Focus Group 49

Focus Group Survey Influencer Issues 49

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. This feedback is essential for brand managers and is invaluable “user focus group” type of data that can be used to help better align the brand with consumers. Follow him on Twitter: @NealSchaffer.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. There’s no better source of information than your prospects and existing customers to help generate new product ideas. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191