Blog Focus Group Retail Social Media 
Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.
Buzz Marketing for Technology
DECEMBER 15, 2011
Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. What’s the point of the storefront?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pixlee
MAY 2, 2019
As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Focus on Content.
Sprout Social
OCTOBER 8, 2020
A content idea based on pain points for a current customer could be this blog post on face mask makeup. Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Dates might also limit what content you want to focus on.
Buzz Marketing for Technology
JUNE 5, 2013
According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers. Try adding a YouTube channel to your social media arsenal. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.
Diva Marketing Blog
JULY 16, 2009
No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. Or is this simply the way that Brands approach the interaction of social media. Is it the way they view their role in the "conversation" of social media?
Pixlee
APRIL 2, 2019
Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. The beauty brand Glossier has put social media and customer engagement at the center of its brand strategy. Madison Reed features happy customers to showcase the results of their product.
Expert insights. Personalized for you.
265 
Let's personalize your content