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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. We’ve got a whole blog post on what social listening is and why it matters so much for brands. Here’s a quick video overview: Want to dive deeper into this subject?

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. If your resources are limited, focus your time targeting the people who will help you garner the greatest ROI for your campaigns.

Analytics 204
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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. Source: SparkToro So let’s say you post a blog on X (formerly Twitter) which is shared by one of your X followers to a colleague of his on WhatsApp. As marketers, this is a huge problem.

Forums 62
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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

Before the rise of social listening tools , B2B marketers would be completely reliant on hashtags and native search on social platforms to get a sense for what people were saying about brands. There’s a great opportunity to get your brand in front of new eyes. Conversion Rate & ROI.

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How To Track & Measure Hashtag Performance On Social Media?

Keyhole.co

Identify Brand Advocates & Influencers When identifying possible influencers for your brand, your best bet is to choose people who most organically mesh with your product or service. This rule shouldn’t have to be stated, but so many marketers forget: Everything you do should be traceable back to ROI.

Hashtag 52
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Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

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How Do I Calculate Follower Growth Rate?

Keyhole.co

Right from brand monitoring and profile analytics to hashtag tracking and sentiment analysis, Keyhole has everything you need under one roof. You can even download and share them as reports for marketing ROI overview. Now you can feed in the formula given above in spreadsheets and create your own follower growth rate calculator.

Metrics 52