Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Combat negative Word of Mouth.

B2B 102

B2B How To Technorati Case Study 102

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Pam Moore

SEPTEMBER 9, 2020

It is the journey of the buyer researching, discovering, choosing and finally purchasing a product or service. Did you know that the average buyer researches and consumes 10-12 pieces of content before making a buying decision? Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C).

Conversation 78

Conversation Template Templates Marketing 78

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” s Social Media in Business study found.

B2B 252

B2B eBook Marketing Aggregator 252

Convince & Convert

JULY 29, 2012

” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Current or former customers (84% says research from DDB). Responsible party for setting it up right?

ROI 138

ROI Social Media Social CRM Survey 138

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? Maximize case studies Ah, social proof.

B2B 52

B2B Strategy Brands Content 52

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. Research shows that images increase click-through rates, shares and links. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. Tips For Business To Business (B2B) Blogs.

Content 55

Content B2B How To Reputation 55

agora pulse

JUNE 27, 2019

B2B firms are extremely bullish about the effectiveness of social media content and plan to continue to invest heavily in it, according to recent research from Walker Sands. B2B firms rank social media as the second-most effective content type for engaging existing customers, just behind website content.

B2B 100

B2B Social Media Content Newsletter 100

Oktopost

SEPTEMBER 6, 2022

B2B and B2C marketing strategies are distinct in many ways – but need they be so different? Sure, B2B strategies target the pragmatic, logic-driven mindset, while a B2C marketing strategy targets the emotionally-driven consumer. And, by using elements of B2C strategy, B2B marketers can attract, engage, and retain more customers.

B2B 62

B2B Strategy Proposal Template 62

Rebekah Radice

JANUARY 9, 2017

This will require research as you take a deep dive into the wants and needs of your potential clients, buyers, and users. Go to the “Content Research” tab, type in any URL, and then look to the social engagement. Case studies. White papers. They’re effective for both B2B and B2C marketing.

Template 131

Template Templates Social Media Strategy 131

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Case studies. Research reports / briefs. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Late in the season.

B2B 190

B2B Social Media Alltop Marketing 190

Oktopost

JULY 23, 2020

In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads. Through research and analysis, content marketing can offer a window into your target audience’s various pain points. Content Marketing in the B2B funnel.

Content 169

Content B2B How To Types 169

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research. link] Amy D.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Rebekah Radice

JANUARY 9, 2017

This will require research as you take a deep dive into the wants and needs of your potential clients, buyers, and users. Go to the “Content Research” tab, type in any URL, and then look to the social engagement. Case studies. White papers. They’re effective for both B2B and B2C marketing.

Template 60

Template Templates Social Media Strategy 60

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

DECEMBER 1, 2015

Here are five key takeaways from the research below. Your customers will share your content too—but only if it’s the kind of content that meets their idea research needs, not just marketing fluff. Followers value images, videos, and case studies as the most valued content from brands on social media. Say it with images.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 223

Content Tips Marketing B2B 223

Sprout Social

APRIL 25, 2022

The truth is, Instagram is a B2B goldmine. In short, B2B brands need to be there. If you’re still not sure about Instagram for B2B, get ready for a perspective shift. Why should B2B brands be on Instagram? Why should B2B brands be on Instagram? 4 B2B Instagram marketing examples we love.

B2B 123

B2B Instagram How To Marketing 123

Convince & Convert

DECEMBER 7, 2011

To study the relative merits of content creation and dissemination, we declared there to be 6 stages on the content marketing continuum (6 stages of opening the kimono in the parlance of the presentation). Marketface doesn’t blog, create white papers, produce podcasts, or anything we would consider to be modern content marketing.

Content 135

Content Marketing Consultant Study 135

Webbiquity SMM

NOVEMBER 6, 2013

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. Whether one agrees with conclusions of the research or not, it clearly has one important flaw: ignoring the connections between tactics.

B2B 188

B2B Research Newsletter Conference 188

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality.

Social Media 119

Social Media Strategy Consultant RSS 119

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. B2B PR Sense Blog ). e-Strategy Trends ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

JUNE 12, 2013

That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. Photo Credit: Gorilla Suit. And our tests indicate gorilla suit advertisements convert poorly. What does that mean?

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

FEBRUARY 26, 2019

Text: Firms tend to spend proportionally more on written content (white papers, ebooks, blog posts, etc.) SEM: The productivity of PPC advertising appears to increase somewhat with company size, though the study data are less clear on this point. as they grow.

Strategy 161

Strategy ROI SEO B2B 161

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. One important point for a B2B persona is to identify the individual buyer’s job position.

B2B 125

B2B Content Case Study Marketing 125

Convince & Convert

MARCH 1, 2012

Eric: We’re a B2B software company. Again, this was buried down deep inside of the study. Chad: It’s really a mix, from B2B to B2C. Then on the B2B side, we work with software as a service type companies, consulting companies, tech companies. .” Maybe even eight days a week.’ ’ Jim: Really?

Social Media 140

Social Media Hubspot Software Hosting 140

Convince & Convert

MAY 19, 2010

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. is Crucial to your Content Marketing Strategy [link] #marketing #b2b [link] Maneesh Why D.I.S.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Waxing UnLyrical

NOVEMBER 8, 2019

When it comes to B2B content marketing, you need to focus more on expertise and for directly targeting end-users to create informed content that helps users to make decisions. Some of the most effective keyword research tools include Moz, SemRush, Ahref, etc. White papers. Case Studies. Blogs and articles.

Content 187

Content Curation Marketing SEO 187

Webbiquity SMM

JUNE 8, 2011

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. Links to analyst (industry and/or financial) research and coverage. •

Press Release 200

Press Release scribd Vimeo How To 200

Webbiquity SMM

NOVEMBER 19, 2013

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts.

B2B 199

B2B Marketing Committee Cost 199

Webbiquity SMM

AUGUST 26, 2010

Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. 4 Tips for B2B Marketing on Facebook by Mashable. Facebook SEO Ranking Factors, 2010 Study Results by aimClear. How to Create a Campaign to Get More Facebook Followers by Proimpact7.

Advertising 215

Advertising Facebook Marketing B2B 215

Writtent Blog

FEBRUARY 20, 2014

Recent studies by the Content Marketing Institute have found that 78% of best-of-class marketers are creating more content than they were a year ago, and you can be sure this includes more visual content, audio files, and slideshows than ever before. Co-Creation. Survey Results. Pricing Guides. Product Comparison Guides. eLearning Portals.

Content 104

Content Marketing Screencast Tumblr 104

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? 85% of B2B journalists are on Facebook.

Statistics 219

Statistics Research Social Media B2B 219