ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. Research shows that images increase click-through rates, shares and links. The facts and statistics you use to support your opinion/argument need to be accurate if you want to be seen as credible. Use images.

Content 55

Content B2B How To Reputation 55

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). As a result, B2B sales organizations are struggling on multiple fronts.

B2B 22

B2B Analytics Data Patterns 22

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Pam Moore

DECEMBER 11, 2016

2017 content marketing statistics. We must do our research and not only understand who our our audience is, but also know exactly what their needs are and how we can help them solve their most simple and even biggest life or business problems. 2017 Content Marketing Statistics You Should Know… . SoundCloud.

Template 167

Template Templates Content NewsCred 167

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. These statistics highlight that you need a LinkedIn marketing plan. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. In this guide we discuss: What is LinkedIn marketing?

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Oktopost

JULY 23, 2020

In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads. Through research and analysis, content marketing can offer a window into your target audience’s various pain points. Content Marketing in the B2B funnel.

Content 169

Content B2B How To Types 169

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research. link] jaybaer Absolutely.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

DECEMBER 1, 2015

Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Here are five key takeaways from the research below. Your customers will share your content too—but only if it’s the kind of content that meets their idea research needs, not just marketing fluff.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? General Social Media Marketing Facts and Statistics. An amazing statistic, given that nearly 20% of the adult U.S. General Marketing Facts and Statistics. B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Relevanza ). MediaPost ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality.

Social Media 119

Social Media Strategy Consultant RSS 119

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

JUNE 12, 2013

For instance, if you’ve developed an infographic, create some extracts from it with interesting statistics. Finally, if you’re working on content for your website or blog, you can cut up the infographic into its component pieces, and write a blog post that elaborates on each statistics and explains it in greater detail.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

SalesChoice

JANUARY 19, 2017

Sales Productivity of B2B Sales professionals is plummeting and some futurists are now warning that B2B Sales professionals will die out in less than 30 years; 2.) Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance. A Predictive Value Story: Macadamian Technologies.

Patterns 22

Patterns B2B Analytics Data 22

Convince & Convert

MAY 19, 2010

link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. is Crucial to your Content Marketing Strategy [link] #marketing #b2b [link] Maneesh Why D.I.S. Oh, and it's substantially less work on my end, with a more marketable finished product. link] Trudi Sinclair Why D.I.S.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Webbiquity SMM

FEBRUARY 26, 2019

Text: Firms tend to spend proportionally more on written content (white papers, ebooks, blog posts, etc.) For example, event marketing is often the single biggest line item in marketing budgets, and two-thirds of B2B marketers say live events are their most effective content marketing tool. as they grow.

Strategy 161

Strategy ROI SEO B2B 161

Convince & Convert

MARCH 1, 2012

Eric: We’re a B2B software company. If you walked into somebody’s Super Bowl party and just walked up to every single person you know and said, ‘Buy my book,’ and ‘Download my white paper,’ and all this stuff, you’d never get invited back to that party.” ’ Jim: Really?

Social Media 140

Social Media Hubspot Software Hosting 140

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. One important point for a B2B persona is to identify the individual buyer’s job position. Blog post.

B2B 125

B2B Content Case Study Marketing 125

agora pulse

AUGUST 19, 2020

A total of 76% of buyers are willing to share their information in exchange for white papers; ebooks took second place with 63%. Additionally, competition is tough, and writers must now research hard and write skilfully to outrank other sites. Already approved. Creating content is costly . Great content isn’t cheap. Credibility.

Curation 130

Curation Content Curata Flipboard 130

Webbiquity SMM

NOVEMBER 19, 2013

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts.

B2B 199

B2B Marketing Committee Cost 199

Webbiquity SMM

AUGUST 26, 2010

4 Tips for B2B Marketing on Facebook by Mashable. Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&# Facebook Advertising.

Advertising 215

Advertising Facebook Marketing B2B 215

Writtent Blog

FEBRUARY 20, 2014

Let that statistic just sink in for a minute. We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Statistics Round-Up Posts. The average marketer today uses 12 different content marketing tactics. Co-Creation. Survey Results. Pricing Guides.

Content 104

Content Marketing Screencast Tumblr 104

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that 73% of U.S. And 73% of U.S.

Statistics 219

Statistics Research Social Media B2B 219