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How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130
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The Absolute Guide to B2B Advertising on Quora

Oktopost

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 119
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Social Media Hacking: How to Protect Your Account

Oktopost

There’s no denying that social media has become an important part of a B2B marketing strategy. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Brands, especially B2B businesses, need to manage multiple social media accounts on different channels. Human/Employee Error.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. B2B Lead Blog ). e-Strategy Trends ). e-Strategy Trends ).

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How to use AI analytics for targeted business decisions

Sprout Social

Predictive analytics: Used to predict future trends and outcomes based on historical data using statistical models and forecasting techniques. Automation AI analysis helps businesses automate statistical calculations to monitor key performance indicator (KPI) metrics across platforms.

Analytics 109
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The complete guide to online social listening

Sprout Social

When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). Consider the sheer popularity of sites such as YouTube, Reddit and Quora. At a glance, these sites may not seem totally relevant to your brand. Sounds pretty “social” to us!

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5 Content Marketing Strategies to Increase Blog Traffic

Kikolani

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Just take a look at this amazing blogging statistics meter from worldometers.info. Have you ever wondered how many posts get published each day?