Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

agora pulse

DECEMBER 9, 2020

What are the best times to post on social media? Here’s a look at why that is and how to find the best time to post your social content. The right time to publish depends on several factors, including: Your brand’s industry. The social channels you use. Best Times to Post on Twitter. Your audience.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

agora pulse

NOVEMBER 10, 2020

Zoho Social. Example of Agorapulse, a social media analytics tool. Agorapulse is a social media management tool that offers scheduling, engagement, monitoring, and reporting. Social media channels. Analisa, a social media analytics tool. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust.

Social Media 125

Social Media How To Policies Authentication 125

Webbiquity SMM

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. What are you goals from social media marketing? Perfect if : you want a tool for all your social media management , work with a team, or post a lot of content.

Social Media 234

Social Media Tools Software Curation 234

Oktopost

NOVEMBER 16, 2021

One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. From prospecting to the post-purchase process, a B2B organization must have a high-quality sales outreach plan. The extended B2B purchase cycle and multiple decision-makers involved only serve to complicate matters further.

Tips 62

Tips B2B LinkedIn Team 62

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it. Keep reading and find out!

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. has created a world-leading social media management platform.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Oktopost

DECEMBER 5, 2022

Since Google’s algorithm views social media sites as authoritative, simply being talked about or mentioned on Facebook and Twitter may signal that your site has some authority. ↑ Social signals. The final element of social media that may help SEO is social signals — likes and shares on Facebook or Twitter.

SEO 115

SEO Social Media Reputation Real Estate 115

Social Media Strategies Summit

FEBRUARY 24, 2021

The brand wasn’t selling a new product – in fact, it published a full explainer on how to make them yourself. The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. The result?

Social Media 147

Social Media Strategy Sentiment Marketing 147

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Unmetric

JUNE 11, 2019

The solutions offered are comprehensive and essential to manage your social footprint. Their cross-channel integration makes it easy to manage all social accounts in one place. Some of its significant features that simplify social media management include scheduling, monitoring, and content curation.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? Even prior to COVID-19 completely changing the way the world operates, the need for effective workflow tools within your social stack was paramount.

Reddit 105

Reddit Hubspot API Reputation 105

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Hootsuite

APRIL 29, 2020

To get you started, we compiled data from 300 brands to determine the most effective times to post on each social network. Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m. EST. Twitter: For B2B brands, post Monday or Thursday, 9 a.m. LinkedIn: For B2B brands, post Wednesday, 7:45 a.m., 10:45 a.m.,

Template 145

Template Templates Social Media Tools 145

agora pulse

DECEMBER 26, 2016

Carved up by social media channel, Anurag Mehra curates around 20 articles for your perusal and clickthrough folly. Its most recent roundup included links to posts about Facebook offline event ads, Twitter automated replies, and Pinterest scheduling, among other important topics for social media managers.

Social Media 124

Social Media Curation Journal SEO 124

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Social Video. Source: ImpactPlus.

Video 69

Video Marketing B2B Eventful 69

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 131

Activities Tumblr How To Fashion 131

Socialmedia.biz

MARCH 25, 2021

Forward-thinking social sellers, digital marketers, and social media managers can benefit from the audience and awareness growth that hashtag marketing brings to the table. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Chat Hashtags.

Hashtag 78

Hashtag Brands How To Conference 78

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Paul Gillin ( B2B social media guru). Erik Qualman (new book “ Digital Leader ” – just published.

Social Media 122

Social Media eBook Mobile Data 122

Hootsuite

JANUARY 4, 2023

Social marketers do a lot more than scroll through TikTok all day. Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. This is the most visible component of social media marketing. Content scheduling and publishing. Twitter demographics.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Pixlee

SEPTEMBER 9, 2019

Using trendjacking often provides simple and easy content for your brand to publish. Trendjacking tends to be harder for B2B companies than it is for B2C companies who thrive off of personal and often casual relationships built with their clientele. Image courtesy of Netflix’s twitter. Image courtesy of Oreo’s Twitter.

Brands 55

Brands Meme Trends UGC 55

Oktopost

MARCH 11, 2024

64% of B2B leaders consider thought leadership more trustworthy than marketing materials when assessing a vendor’s capabilities and competency. Plus, you must keep up with B2B social media trends and incorporate them into your posts. Thanks to LinkedIn, this is actually possible. Customer Review: “Simple, efficient.

LinkedIn 75

LinkedIn Tools B2B Social Media Management 75

Sprout Social

APRIL 15, 2020

A closer look revealed that Twitter conversations around COVID-19 and unemployment or layoffs increased by 4,725% from February to March. Many outlets like the GlobalWebIndex , IbisWorld , and HubSpot are publishing regular data reports on the global impact of coronavirus to help businesses do just that.

Strategy 143

Strategy Metrics Hubspot Retail 143

Buffer Social

JULY 9, 2018

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. As social media usage has likely changed over the last few years , the information in these posts might not be that useful now.

Study 111

Study Social Media Overview Aggregator 111

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 139

B2B Strategy Statistics Research 139

agora pulse

AUGUST 29, 2018

However, this B2B powerhouse can be a potent addition to your toolkit. They come alongside enhanced LinkedIn features, including a LinkedIn inbox and more publishing features. The content audiences want on Facebook and Twitter, after all, may be slightly different, sure. Let’s talk LinkedIn. You can learn more here.

Analytics 111

Analytics LinkedIn How To Report 111

Hootsuite

JUNE 11, 2020

For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. Easily publish videos to Facebook, Instagram and Twitter—all from one dashboard. The post The Complete Guide to YouTube Ads for Marketers appeared first on Hootsuite Social Media Management. Get Started.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Buffer Social

AUGUST 8, 2017

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Here are 25 of the very best social media management tools out there.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Growing an audience.

Social Media 40

Social Media Social Media Management Project Marketing 40

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

B2B 121

B2B Software Social Media Survey 121

Unmetric

JULY 24, 2019

With over 320 million active users and 500 million tweets published every day, Twitter is a great platform for brands to engage with their customers. Brands leverage publishing tools to perform better on social. They also have publishing workflows to take content through approval levels (ie. Sign up for a demo.

Publishing 105

Publishing Tools Brands HootSuite 105

Social Media Strategery

AUGUST 8, 2010

I’m one of the leads for our social media/Government 2.0 practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. Ty for the shoutout! Ty for the shoutout!

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139