Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Hootsuite

JULY 15, 2020

You’ll understand their goals, pain points, and buying patterns. spending power and patterns. For B2B, also consider size of business and who makes purchasing decisions. Find out if they can help you identify patterns about which groups tend to face different kinds of challenges. Consider details like: Age. Challenges.

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Template Templates How To Tourism 145

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 144

B2B Research Influencer Marketing 144

The Realtime Report

OCTOBER 5, 2021

Also revealing from The Deloitte Global 2021 Millennial and Gen Z Survey is that a full 20%–one in five Millennials overall—feel discriminated against all of the time, or frequently, because of an aspect of their background.

Travel 91

Travel Tourism Airlines Film 91

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. You could also survey and ask your customers what other brands they considered when making a similar purchase. Top posts: Track competitor posts performing the best.

Analysis 101

Analysis Sentiment Marketing How To 101

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. These conversations are something every B2B company can do.

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Conversation B2B Marketing GPS 167

Hootsuite

JULY 8, 2020

Spending power and patterns: How much money does your target audience for social media sites have to spend? B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? Look for patterns. SurveyMonkey has a free template for a social media audience research survey.

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Template Templates Social Media How To 145

Hootsuite

JANUARY 27, 2020

For instance, Facebook has conducted multiple surveys to gather data and opinions straight from users. Next, in May 2019, Facebook began directly asking users questions, via survey, to get more context on what content matters to them. Facebook used all these answers to update the algorithm with the patterns they extrapolated.

HootSuite 145

HootSuite Facebook How To Groups 145

Hootsuite

AUGUST 4, 2020

B2B companies, on the other hand, might be better off connecting via LinkedIn hashtags or Twitter Live. In this week’s #HappyFrameOfMind , we’re turning Picasso’s blue period into TT’s pattern period by giving ‘Melancholy Woman’ a colorful update (and a friend!) Looking forward to releasing new colours and patterns. The answer?

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Organization Instagram Geotagging Patterns 145

Keyhole.co

NOVEMBER 29, 2023

After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. Content-Type and Engagement Pattern The niche or type of your content plays a predominant role in determining the best YouTube posting time. She likes researching topics related to B2B and SaaS. Here’s what TubeBuddy has to say: 3:00 p.m. to 6:00 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. How to leverage digital user behavior to understand your customers buying and digital engagement patterns. Importance of social listening to learn about your customer.

Research 78

Research Template Templates Training 78

Convince & Convert

MARCH 8, 2012

Forrester’s consulting division did a survey of over 100 V.P. What I find interesting and appealing about all of this is that a survey was conducted of VPs and C- level marketing professionals and they had some intelligent things to say about social media. Facebook actually commissioned this report. It can be social.

Company 121

Company Instagram B2B Survey 121

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. (click here to view and download the Social Media ROI Cookbook on Slideshare).

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ROI Social Media Social CRM Survey 141

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? The pattern holds for YouTube and Linkedin, too.

Social Media 150

Social Media B2B Strategy Consultant 150

ProBlogger

MARCH 15, 2016

According to a survey of 1000 people by UK internet security firm SecurEnvoy, two-thirds of people are afflicted by “ nomophobia ” – the mortal fear of having no mobile phone. LinkedIn allows you to become your own publisher and share thought leadership pieces in the B2B space. This is a guest contribution from Raeleen Hooper.

Social Media 34

Social Media comScore Small Business Mobile 34

Convince & Convert

JULY 28, 2010

When you find a pattern, create content to address it. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. b2b #rentention [link] Jerry Freeman 5 Ways to Turn Helpfulness Into #Marketing Greatness [link] RT @jaybaer Nice List. Ask your customers directly.

Social Media 151

Social Media Strategy Consultant B2B 151

Sprout Social

JULY 6, 2022

which follow a more typical pattern of activity around the US workweek. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers. Finance social media resources.

Tourism 110

Tourism Facebook Travel Education 110

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

SalesChoice

JANUARY 19, 2017

Sales Productivity of B2B Sales professionals is plummeting and some futurists are now warning that B2B Sales professionals will die out in less than 30 years; 2.) Data patterns are everywhere – inside and outside the CRM systems that sales professionals use; 3.) Other key attributes in determining story patterns.

Patterns 22

Patterns B2B Analytics Data 22

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How are B2B marketers using social media differently from their B2C counterparts? ” Social Networking Growth Stats and Patterns by Social Media Today. ” B2B Marketing Research and Statistics.

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Statistics Research Social Media B2B 190

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

FEBRUARY 16, 2012

I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. They did a survey of over 2,600 U.S. It’s amazing to me how many B2B companies, in particular, are resistant to allowing real employees to step out from behind the curtain.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Social Media Stat of the Week: 47% of B2B Companies Do Not Track Brand Mentions on Social Media. They surveyed over 1,000 B2B and B2C companies worldwide. Listen Now.

Hashtag 116

Hashtag B2B Social Media Metrics 116

Convince & Convert

SEPTEMBER 20, 2010

Was their any distinction in B2C and B2B brands? Was their any distinction in B2C and B2B brands? Thoughtful post via @jaybaer w/ @ExactTarget research [link] RT @JasonFalls #B2B [link] Justin “Customers follow you on Twitter not to be informed, but to be interacted with.&# Well said, and I completely agree.

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Social CRM Twitter B2B CoTweet 148