Webbiquity SMM

APRIL 27, 2010

Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. …But Facebook Means Consumer Marketing. Facebook – 87%.

Report 191

Report Social Media B2B Newsvine 191

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. Set your Metrics Lastly, a thorough set of metrics needs to be defined against which your brand’s performance on Facebook can be evaluated. It is absolutely vital, as these metrics will help in ROI calculation and deciding a future course of action.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JANUARY 24, 2011

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Here is the version that is live on the website. For more information you can read his blog and visit his company’s website Iffort.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Buzz Marketing for Technology

DECEMBER 15, 2010

So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Also pay special attention to the metrics that Facebook is providing to you from your advertising buy because you can compile a buyer persona by running an ad for 30 days and a minimal investment. Share it on StumbleUpon. Tweet This!

Advertising 261

Advertising B2B Facebook Adwords 261

Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Open, public social networks (e.g., LinkedIn, Facebook).

B2B 175

B2B Social Media Marketing Microblogging 175

Buzz Marketing for Technology

JULY 7, 2008

Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. The social side is interesting when it comes up in B2B or B2C. StumbleUpon. Each workshop is its own learning process. On June 25th, 2008, Sean said: thanks for the comments Josh and Bev. Josh: Good point. Social Web.

Communities 117

Communities Groups Groups Social Media 117

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Social Media Metrics and ROI.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Reddit and StumbleUpon drive the least engaged visitors. B2B Marketing Insider ). 68% of U.S.

Statistics 50

Statistics Social Media B2B Hubspot 50

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

SEPTEMBER 15, 2010

blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources. 5 Free B2B Marketing Tools by Modern B2B Marketing. These are familiar but essential tools for the b2b marketer’s toolbox.

Tools 188

Tools Social Media Radian6 CoTweet 188

Webbiquity SMM

JANUARY 3, 2011

Sarah Hofstetter offers 25 outstanding tips for developing, maintaining and promoting a successful corporate blog, from creating an editorial calendar and incorporating visuals to setting up email distribution and tracking actionable metrics. Seven Ways to Revive a Neglected B2B Blog by MLT Creative. Share it on StumbleUpon.

Tips 176

Tips Sysomos SEO WordPress 176

Techipedia: Tamar Weinberg

JANUARY 5, 2009

StumbleUpon How to Become a Top StumbleUpon User (or Why You Shouldn’t Really Bother) (Dosh Dosh): Maki gives a straight honest assessment of the social bookmarking site. Internet Marketer’s Guide to StumbleUpon (ViperChill): A beginner’s guide into using StumbleUpon for your marketing efforts.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

MAY 10, 2012

And at the end of the day, that is a crappy metric. It is perhaps the most overrated metric in the history of math, because just because somebody shows up at your site doesn’t mean they do anything on your site that is inherently of value. But for certain industries, I don’t think it’s a huge metric.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? The least popular major networks are Flickr, Tumblr and StumbleUpon. ( B2B Infographics ). 24% say marketing’s influence on sales and 16% cite conversion rate as the key metrics. B2B Infographics ). B2B Infographics ). B2B Infographics ). B2B Marketing Statistics and Facts.

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. Enter any URL to see how many shares, tweets and likes it has garnered across the major social networks plus Pinterest, StumbleUpon, Reddit, Delicious, and other sites. 58% of consumers follow brands on social media. ” — MarketingLand. 26) ShareTally.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Blogging “increases Twitter reach by 113% for B2B companies and 30% for B2C companies.&#. B2B Social Media Marketing Statistics. Infograph] by Thoughtpick.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

JANUARY 24, 2012

Tumblr is now attracting over 90 million unique visitors every month; StumbleUpon drives over 50% of all social network traffic) as well as helpful how-to’s (e.g., B2B Social Media Guides. Turn B2B Buying Into a Social Experience by iMedia Connection. Social Media Marketing – 10 Inspiring Infographics by Jeff Bullas.

Social Media 190

Social Media Tips ROI Nielsen 190

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Then, you use that number as a success metric for influence. StumbleUpon Sending more than one story to your network daily. Submitting a story from another social news site to StumbleUpon for more visibility and eyeballs. This infraction goes for all social sites that accept submissions, and not just StumbleUpon.)

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279