Mindjumpers

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Defining a Strategy To Use Content In B2B Marketing

Mindjumpers

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. The focus on relevant content, that also makes your business “found” in an online world is so strong that there is even a new “marketing discipline”, called content marketing.

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2012 Social Media Marketing Industry Report

Mindjumpers

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. Similar Posts: The State of Social Media Marketing– Annual Survey Report.

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Engagement Marketing: Owned, Earned, and Paid Media

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. In fact, if you read marketing blogs, you will come across them all the time. Engagement marketing success comes from understanding it’s core basics: earned, owned, and paid media. Similar Posts: Defining a Strategy To Use Content In B2B Marketing.

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Intel Museum of Me: Brilliant Example of Visual Marketing

Mindjumpers

Personally, I feel this is a really innovative way to create awareness about a product, which customers do not directly use and is more sort of B2B. Example of user engagement. It is a smart tactic by Intel to make end users a part of promotions, create a memory and ensure that they remember it.

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Social Media Stats [Infographic]

Mindjumpers

To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. Twitter Statistics 2012: 34% of marketers have generated leads using Twitter. 55% of Twitter users access the platform via their mobile.

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Social Media is Going Corporate [Infographic]

Mindjumpers

The social media landscape is constantly changing and expanding and more and more businesses are embracing social media as a powerful marketing tool. Similar Posts: How Social Is B2B? A staggering 94% of corporations use some type of social media, and 85% say that it has given their business more exposure. Blogging: an exception.

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The Corporate Social Media Summit 2011

Mindjumpers

The company was established in December 2009 by Nick Johnson , and until now Useful Social Media has put together two conferences about social media in marketing and communications relation. Similar Posts: Lack Of A Plan Shows That Businesses Struggle With Social Media Marketing. The Corporate Social Media Summit 2011.