Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

B2B 52

B2B Company Social Media Marketing 52

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty).

Content 221

Content Marketing Loyalty Collaboration 221

Sprout Social

JANUARY 26, 2023

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? This makes referral programs an excellent way to build loyalty, as well as increase your customer base.

Discount 127

Discount Marketing How To B2B 127

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. This real-time data can inform and refine marketing strategies and help your team adjust their campaigns on the fly for optimal engagement.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

SEPTEMBER 24, 2019

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large.

Reputation 83

Reputation Press Release Airlines Construction 83

Social Media Strategies Summit

AUGUST 26, 2022

It’s why 97% of businesses had a content marketing strategy in place in 2021. Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. Distributing content on Reddit makes for another excellent strategy for turning blogs into evergreen articles.

Loyalty 204

Loyalty Software Publishing SEO 204

Sprout Social

FEBRUARY 12, 2024

Plus, the three critical components of an effective influencer marketing strategy you need to know. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. This also means establishing consistent messaging across all platforms.

Influencer 107

Influencer Marketing Collaboration ROI 107

Oktopost

APRIL 26, 2021

Or, even worse, without also engaging the audience directly, in addition to one’s content strategy. B2B companies are especially guilty of this — but they don’t have to be. Want to learn how to create a social media marketing strategy for your business? You can increase customer loyalty. Respond to comments in real time.

Engagement 156

Engagement Social Media How To Hubspot 156

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Influencer Campaign Marketing 127

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO.

Exercises 69

Exercises Metrics B2B Social Media 69

Convince & Convert

SEPTEMBER 11, 2015

A whopping 81% of the several hundred respondents felt that leaders who engage on social media are “ better equipped to lead a company, communicate values and shape a company’s reputation in today’s changing world.”. From Brand Awareness to Brand Loyalty, One Tweet at a Time. In a B2B situation, this becomes even more important.

Loyalty 60

Loyalty Twitter Brands Sample 60

Webbiquity SMM

DECEMBER 13, 2011

Develop reputation as a thought leader (or something equally positive). Knowing more about the issues and concerns of your target prospects can also inspire ideas for product enhancements or new products, services or processes that lead to increased sales, greater customer satisfaction and loyalty, and/or new market opportunities.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Sprout Social

JANUARY 9, 2024

AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly. This ML-based automation gives back precious time to focus on planning and strategy while reducing workflow friction and workload. What are the four pillars of AI Analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Hootsuite

MAY 10, 2021

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. And frankly, most of those expectations are fair. Humanize your brand.

Examples 145

Examples Company Social Media Apparel 145

BeingOptimist

AUGUST 23, 2023

  For businesses, understanding this strategy is crucial. If you aim to master the intricacies of content dissemination, a b2b content syndication guide can be invaluable. This strategy allows businesses and individuals to republish their content on other platforms, which can extend their reach to broader audiences.

Syndication 40

Syndication SEO How To Engineering 40

Sprout Social

JANUARY 12, 2022

With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. How to build a word of mouth marketing strategy: 8 tactics and examples. Earn long-term brand loyalty. How to build a word of mouth marketing strategy: 8 tactics and examples.

Conversation 137

Conversation Review Marketing How To 137

Hootsuite

MAY 8, 2023

Keep reading to find out how to build an effective and compliant strategy, and set your brand apart from the competition on social media. Conversely, a helpful reply that makes your customer’s life easier can earn ongoing loyalty at renewal time. Among social platforms, Facebook is the best site for B2B lead generation.

Insurance 88

Insurance Social Media Policies HootSuite 88

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Get the ebook “SMART Goals for Social Media Strategy.” Brandwatch is a digital consumer intelligence platform that offers social listening and reputation management.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. Alex Birkett, the Co-founder of Omniscient Digital, uses this sales strategy almost exclusively.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. Alex Birkett, the Co-founder of Omniscient Digital, uses this sales strategy almost exclusively.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Writtent Blog

DECEMBER 6, 2023

Create a customer loyalty program to encourage future purchases and referrals. Reputation is everything these days. LinkedIn has great groups – whether it’s cooking or B2B marketing – your audience is there. Expand beyond your website to get more traffic and leads. Setup an affiliate program. Go get them!

Small Business 98

Small Business Marketing Compete Directory 98

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. If your brand is considering LinkedIn, your content strategy should be the top priority. Gaming gets a bad reputation, but Microsoft used the video above to shift that perspective.

Class 100

Class LinkedIn Brands Microsoft 100

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. While recent trends in content marketing have shifted the needle more towards visual formats such as video and infographics, the written word is still the foundation of most content marketing strategies. What is B2B copywriting?

B2B 139

B2B Strategy Statistics Research 139

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. Awareness, Sales, or Loyalty? That would be two strategies, not one.

Social Media 167

Social Media Strategy Consultant Conference 167

Sprout Social

MARCH 8, 2019

If you have negative comments simply sitting around on a social site, you’re neglecting your online reputation. Although we’ve already covered some the staples of online social listening, let’s dive into the specific platforms and what sort of keywords and terms you should integrate into your listening strategy. Not a good look.

Reddit 100

Reddit Tumblr YouTube Review 100

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. Everybody loves to stir the pot, but coming up with a programmatic solution or strategy is much harder. Im Jay Baer.

Social Media 123

Social Media Social CRM Strategy Consultant 123

ProBlogger

NOVEMBER 11, 2014

All amateur and professional bloggers should evaluate their business strategies on a regular basis. Fortunately, if you analyze some of the most successful bloggers online, it’s not that they are employing tactics or strategies that me or you can’t. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms.

Content 55

Content B2B How To Reputation 55

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. What’s needed is a strategy to retain and nurture customers, making them the focus of the business. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy.

B2B 62

B2B Marketing Newsletter Patterns 62

Convince & Convert

JULY 14, 2010

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Daily engagement builds advocacy 87% more , weekly engagement builds it 64% more, monthly engagement builds it 49% more, and a few times a year build loyalty 33% more. Image via Unsplash.

Loyalty 60

Loyalty Social Media Engagement Training 60

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. Don’t be Shy. By transparent, I mean keep it real and no lip service.

CSR 137

CSR Social Media Strategy Consultant 137

Rebekah Radice

APRIL 11, 2016

And while it might have been the network you connected with your family and friends on, Compared to the other social networks, Facebook’s role lies in helping companies build strong brand loyalty , a solid reputation, and better relationships. The NBA is a perfect example of a brand that’s nailed the Twitter strategy.

Sites 114

Sites Social Media How To LinkedIn 114

Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. That’s what builds loyalty and advocacy. is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. What do you say?

Social Media 121

Social Media Strategy Social CRM MySpace 121

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. It’s about having a strategy for making your company or organization more like a person and less like a machine. Social Media is Inexpensive False. Social Media is Fast False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149