Convince & Convert

APRIL 15, 2010

Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. Of course, content alone is not the answer.

Content 124

Content Marketing Consultant Social Media 124

Webbiquity SMM

OCTOBER 16, 2012

Women tend to be somewhat more present and active on social media than men, though the shares vary widely by site. Though 94% of corporations use social media in some way and 58% of executives acknowledge that social media is useful for lead generation and developing brand loyalty, 70% of CEOs have no presence on any social network.

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Social Media Hubspot B2B Marketing 229

Convince & Convert

SEPTEMBER 21, 2010

Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. j Jason Baer Tom - Really interesting presentation. Thanks much for the comment.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 14, 2010

Throughout life it drives us crazy when people talk about us when we’re not around – here we have an opportunity to be present. The problem is that social is far more about building loyalty and engaging current and future customers than it is about driving immediate sales results. Why ignore it? All rights reserved.

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Social Media Strategy Metrics Organization 134

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online. Any thoughts? link] Brian Hamlett Very nice Jay and definitely true.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

APRIL 8, 2010

Would it work as a marketing and/or presentation device? The Keynote presentation app is very slick. I've been thinking about making it my conference travel/presentation device. Would it work with a i-pen or something like that? Thanks for your post… [link] jaybaer For a 1:1 it could be amazing.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

FEBRUARY 25, 2010

b2b [link] Halloween Party City Do You Know Your Customers Enough to be a Social Media Hit | Guest … [link] [link] John B. A Valentines day present? Seems backwards if you're trying to build loyalty. link] Engage, Don't Sell. link] Promotional Products Great post Susan! Really hit the nail on the head!

Social Media 117

Social Media Case Study Strategy Study 117

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Image Source.

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B2B Marketing Loyalty Comparison 119

ProBlogger

MAY 22, 2016

Present and Solve a Problem. The ad above presents what the problem is very clearly. The ad simply tells the story of how Amy Porterfield’s first few webinars didn’t go so well, but she got better and she can help you, too. Your goal should be to build brand loyalty and increase satisfaction among your existing customers.

Campaign 32

Campaign Strategy Tips Facebook 32

ProBlogger

MAY 22, 2016

Present and Solve a Problem. The ad above presents what the problem is very clearly. The ad simply tells the story of how Amy Porterfield’s first few webinars didn’t go so well, but she got better and she can help you, too. Your goal should be to build brand loyalty and increase satisfaction among your existing customers.

Campaign 29

Campaign Strategy Tips Facebook 29

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. One important point for a B2B persona is to identify the individual buyer’s job position. Case study.

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B2B Content Case Study Marketing 125

Convince & Convert

MARCH 16, 2010

I presented a half-day workshop at the Email Evolution Conference on social media strategy ( slides here ) recently with DJ Waldow and Mike Corak , and the significant majority of the questions from the audience were about Twitter. link] unruh ann has a point – it's all about the content. Thanks for the thought-provoking post!

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

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Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Some great ideas: from @theblackfin from @mikefraietta from @bradmays In addition to the chat, I also came across this fantastic presentation about Foursquare (note the SEO benefits) from Chuck Reynolds.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Webbiquity SMM

AUGUST 26, 2010

Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. 4 Tips for B2B Marketing on Facebook by Mashable. 4 Tips for B2B Marketing on Facebook by Mashable. Alex Miranda presents an infographic of Facebook facts, figures and myths.

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Advertising Facebook Marketing B2B 215

Convince & Convert

SEPTEMBER 23, 2010

Saw someone tweet that yesterday during your presentation at Social Fresh. In the QA… [link] [link] Janet Alexander Damn…he's right Again…@jaybaer Convince&Convert [link] [link] Mike Stenger Really good points Jay. bolen Thank you for this. All rights reserved.

Social Media 146

Social Media Strategy Energy Consultant 146

Writtent Blog

FEBRUARY 20, 2014

Before you bristle at the idea of boring presentations, hear me out. Really, the sky is the limit when it comes to professional guide ideas for B2B content marketing. Customer Loyalty Programs. These initiatives can increase loyalty and referrals. Or Joe Pulizzi, or anyone else in your niche? Slideshare. Twitter Chats.

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Content Marketing Screencast Tumblr 104