Convince & Convert
SEPTEMBER 11, 2011
Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Instead, they object to the very notion and existence of Klout.
Webbiquity SMM
DECEMBER 20, 2011
In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives. Nine Blog Metrics.
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Waxing UnLyrical
JULY 24, 2011
Why: Petri had me at, “There is no one metric or set of metrics that will work for every organization.&#. The challenge for selling B2B isn’t packaging (@rdempsey) , over at Erica Allison ‘s blog. Why: like it or not, Klout is here to stay. Why: commonsense.
Webbiquity SMM
JANUARY 24, 2011
For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Don’t want to follow Twitterers who aren’t following you? This tool makes unfollowing non-followers easy.
Webbiquity SMM
MAY 10, 2011
On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Here are 20 ideas. Promote white papers / eBooks / reports for lead generation.
Akamai Marketing
FEBRUARY 11, 2009
The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency?
Convince & Convert
AUGUST 10, 2010
Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign.
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