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The Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow

Oktopost

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue. So, where can eager B2B marketers find the best influencers? Quick Links.

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The complete guide to using LinkedIn Groups

Sprout Social

LinkedIn Groups provide an intensive space for members to engage in meaningful conversations around an industry or topic. Or, you can enter a specific group name, an industry, a company name or consumer group. For example, whether the group is regional like “B2B Marketing & Strategy Colombia/Latam,” shown in the earlier image.

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Top 10 Social Listening Tools

Oktopost

You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. Oktopost specializes in social media management for B2B companies. Ten Great Brand Monitoring Tools.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

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How to use AI analytics for targeted business decisions

Sprout Social

That’s why you must choose one based on your specific needs and characteristics, such as your industry, company size and target audience. Here’s a list of industry-leading AI analytics tools that can provide you with the kind of insights you need to grow your business. For one, AI tools have become more affordable and user-friendly.

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10 Important Skills and Traits Your Social Media Manager Will Need in 2017

Buffer Social

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. But what does it take to be a great social media manager? 7 skills top social media managers share.

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9 Types of Social Media and How Each Can Benefit Your Business

Hootsuite

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. Here are some thought starters for using audio social media platforms: Host industry panels.

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