Hootsuite

JUNE 27, 2022

The eternal struggle of every social media manager (we know it all too well): what the hell do I post today? The best equipment for filming is something you’ve already got: a mobile phone. Use TikTok itself to edit your video (it has a TON of easy-to-use features). There’s no one kind of cool anymore. Yes, really.

B2B 98

B2B Trends Authentication Film 98

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 101

Software Marketing Analytics B2B 101

Hootsuite

SEPTEMBER 2, 2021

To avoid spending too much of your time learning the ropes of every new platform, let your social media marketing strategy guide your decisions, and only join the networks that support your goals. Social media managers hopping on to a short call to hear about a new platform we should be on pic.twitter.com/sagFLxpuiM.

Types 145

Types Social Media Statistics HootSuite 145

Hootsuite

JULY 24, 2023

Robust analytics and reporting features provide insight into your social media performance, audience engagement, reach, and other key metrics. Find one that allows you to create, manage, and track paid social media campaigns within the same place. That being said, for most realtors, it gets the job done.

Real Estate 76

Real Estate Social Media Tools HootSuite 76

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. In general, our data shows that the best time to post on social media is between 9 and 12 a.m. B2B brands. B2B brands. EST window.

LinkedIn 112

LinkedIn Instagram Twitter HootSuite 112

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Keyhole.co

MAY 2, 2024

Choose the right LinkedIn listening tools Social listening tools automate brand mentions, keywords, and relevant keyword tracking on LinkedIn, then extract valuable insights. Choosing the right tools for social listening on LinkedIn helps the brand to effectively listen, understand and engage with its audience on a deeper level.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 132

Activities Tumblr How To Fashion 132

Hootsuite

AUGUST 14, 2023

Design two optimized contact forms to collect emails from B2B clients in the automotive manufacturing industry. Create a landing page outline for a mobile banking app designed to attract younger users. Develop four ideas for interactive features that would enhance the user experience of a restaurant’s website.

Products 92

Products Real Estate Tourism Fashion 92

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Journal comScore 162

agora pulse

AUGUST 29, 2018

However, this B2B powerhouse can be a potent addition to your toolkit. The total traffic that viewed your Page, and whether they were on mobile or desktop. They come alongside enhanced LinkedIn features, including a LinkedIn inbox and more publishing features. Let’s talk LinkedIn. I’ve used it to do all three.

Analytics 111

Analytics LinkedIn How To Report 111

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

MARCH 25, 2021

Forward-thinking social sellers, digital marketers, and social media managers can benefit from the audience and awareness growth that hashtag marketing brings to the table. Any large event can be searched for and discussed using specific hashtags on social networks. Conversational hashtags.

Hashtag 78

Hashtag Brands How To Conference 78

Hootsuite

JUNE 11, 2020

Their defining feature is that viewers can choose to skip them after the first 5 seconds. For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. For a refreshing example of how a brand can fully embody its positioning, take a look at Mint Mobile’s new #stayathome-inflected ad.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Click the play button to listen here: Download the audio file: [link].

Company 121

Company Instagram B2B Survey 121

Convince & Convert

MARCH 4, 2016

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. While that percentage is likely to have grown in a year, it is still a staggering number of businesses not adapting to a mobile world.

ROI 60

ROI Statistics Software Metrics 60

agora pulse

DECEMBER 23, 2019

Unlike many of its social media peers, Amazon has a diversified, profitable business model. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. Get started on saving time and energy on your social media management!

Social Media 92

Social Media LinkedIn YouTube Platform 92

Hootsuite

DECEMBER 10, 2019

It’s a new feature that helps users better connect with people they work with in real life. This is easy to do with the click-to-Messenger feature. The Reels feature is sure to attract users who prefer not to leave Instagram to create the type of content that TikTok has made so popular. 2019 was a big year for messaging.

Trends 145

Trends Social Media CPA Sports 145

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

agora pulse

OCTOBER 1, 2019

When creating your social calendar, be mindful of planning sales and promotions. This includes featuring products on Stories and in-feed posts and showcasing them in different ways. If you use Agorapulse, make sure to use Agorapulse’s Inbox Assistant features. Slacking on engagement monitoring.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

When creating your social calendar, be mindful of planning sales and promotions. This includes featuring products on Stories and in-feed posts and showcasing them in different ways. If you use Agorapulse, make sure to use Agorapulse’s Inbox Assistant features. Slacking on engagement monitoring.

Social Media 135

Social Media Small Business How To Campaign 135

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 139

B2B Strategy Statistics Research 139

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication. The B2B Email Marketing Advantages.

B2B 113

B2B Marketing Newsletter ROI 113

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Of B2B buyers surveyed, 77% say they won’t even speak with a salesperson until they’ve done their own purchasing research.

B2B 118

B2B Marketing SEO Engineering 118

agora pulse

MARCH 26, 2020

Often overlooked, LinkedIn is a powerful tool for professionals, business owners, and social media managers alike. A B2B business. A social media agency. Because of this, along with differences between how it will show up on mobile and other various devices, you want to avoid text on your banner image.

LinkedIn 115

LinkedIn Skills Hashtag Publishing 115

Oktopost

NOVEMBER 19, 2021

B2B buyers are well-informed and armed with incisive questions by the time they start talking to salespeople. If a discovery call is the first time you try to think of an answer to a B2B buyer’s question, you’re already too late. In fact, 35% of B2B sales content goes unsued by sales teams. Salesforce Sales Cloud.

Tools 75

Tools B2B Price Social Media Management 75

Buffer Social

NOVEMBER 30, 2016

Managing and measuring a successful social media program. About this course: “The Business of Social” is for businesses owners, marketers, and social media managers looking for ways to tie social media directly into real business growth objectives. Skill level : Beginner.

Class 40

Class Skills Social Media Marketing 40

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Feature Your Products Sparingly. Noon and 5 p.m.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. All of these tools monitor updates on multiple social media sites in real time.

Tools 170

Tools Social Media Netvibes Lithium 170

Writtent Blog

SEPTEMBER 3, 2013

While the explosive growth of mobile technology and the power of visual content were a major theme at Inbound 13, HubSpot Content Marketer Beth Dunn emphasized the value of good, old-fashioned written content in her session. He advised marketers to take an uncomfortable truth that you don’t want to share, and share it. Become a Writing God.

Conference 72

Conference Marketing Hubspot Metrics 72

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. Here’s what they told me: Shannon Paul. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Sprout Social

DECEMBER 20, 2023

As social media becomes more influential, impactful and involved, having robust tools with the latest and greatest features is becoming increasingly important. According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Take the introduction of new AI tools recently.

HootSuite 105

HootSuite Brands Price Collaboration 105

Webbiquity SMM

MARCH 27, 2017

The number of people using social media continues to grow, usage is increasing, and more networks require attention. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Fortunately, social media management tools are increasing in number and sophistication as well.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

JUNE 14, 2011

Even in fairly large organizations, the actual number of social media mentions that really require any kind of detailed response tends to be fairly small. • The best social media managers will work themselves out of their jobs by making their organizations social media proficient.

B2B 164

B2B Sentiment SEO Klout 164

Sprout Social

OCTOBER 21, 2019

Here’s a brief breakdown of what type of content works best on the major social networks: Curation: If you plan on curating content and sharing a lot of links, consider Twitter and Facebook. They even include thumbnails, snippets and other features to highlight blog posts and articles even more.

Social Media 93

Social Media Brands Social Networking Curation 93

Convince & Convert

MAY 10, 2012

This is Episode 15 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Marcus Sheridan of The Sales Lion. Read on for insights from Marcus, and our Social Media Stat of the Week (this week: email opens on smartphones and tablets have grown by 82% in the last year).

Hubspot 114

Hubspot Mobile Analytics Google 114