Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Why use B2B email marketing this holiday season? Forward-thinking businesses have been tapping into end-of-year B2B marketing for many years. Plan ahead. Get personal.

B2B 125

B2B Examples Discount Campaign 125

Pam Moore

JUNE 26, 2020

Building an audience first marketing strategy and taking the time to simply know your customer is one of the best ways to ignite your marketing results. Why you NEED an audience first marketing strategy to drive ALL of your marketing. The Top 10 Things You Must Know About Your Customer (ebook / marketing guide).

eBook 78

eBook Template Templates B2B 78

Webbiquity SMM

MAY 24, 2016

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here.

B2B 105

B2B Trends Social Media Marketing 105

Pam Moore

JULY 22, 2020

SocialZoomFactor · 10 Reasons You Need an Audience First Marketing Strategy. If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. This is why your marketing foundation must be based upon an AUDIENCE FIRST marketing strategy. EVERYTHING! .

Strategy 78

Strategy Template Templates Marketing 78

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

B2B 110

B2B Social Media Marketing Survey 110

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset. Breaking the status quo should play a role in any small business strategy.

Small Business 100

Small Business B2B Strategy Content 100

Twist Image

SEPTEMBER 1, 2016

B2B and B2C used to be very different and complex beasts. While the complexity has not changed, both B2B and B2C really do have an entirely new way to think, communicate and connect with prospective clients (thank you, digital!). That feels like it could be the story of a B2B or B2C opportunity. .

B2B 45

B2B eBook Marketing Forums 45

Convince & Convert

JULY 9, 2013

Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls. But just because you don’t have Oprah on your side doesn’t mean that influencer marketing isn’t an incredibly useful tactic, particularly when it comes to turning up the volume on your content strategy.

Influencer 160

Influencer Strategy Content Marketing 160

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

B2B 190

B2B MySpace Startup Social Networking 190

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. These are the same strategies I have used to build a following of more than 350,000 on LinkedIn supported by 15,000 connections. 15 Proven strategies to immediately increase your engagement on LinkedIn.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Convince & Convert

JUNE 16, 2014

to read my ebook on the 4 types of content marketing metrics, go up to the top left of this page and click on the “+” for ebooks and select the “Field Guide to Content Marketing Metrics” ~ jay) Terry: How do you think companies who don’t have dedicated resources can create branded content? .”

B2B 159

B2B Content Marketing Metrics 159

Pam Moore

OCTOBER 8, 2020

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. Have you heard of audience marketing but not sure what it is, how to develop an audience first marketing strategy or how to use it to grow you business? What is an audience first marketing strategy.

Template 78

Template Templates How To Training 78

agora pulse

MARCH 1, 2021

Bonus Material: Free SMART Goals Ebook. In many niches (SaaS, B2B, etc.), What really comes first is the quality of your content, so before creating a monetization strategy you need to come up with an effective content creation strategy. Are your videos just sitting on YouTube and not making money for you?

YouTube 208

YouTube How To Guidelines Adsense 208

Convince & Convert

APRIL 29, 2016

We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. 68% of B2B marketers say that increasing conversion rate is their leading objective for lead nurturing, according to a December 2015 study by Ascend2. But to what end? Send them more.

B2B 60

B2B Education Content Marketing 60

Pam Moore

MARCH 7, 2023

Plus I'll teach you proven strategies to unleash your brand's soul and stand out from the competition. I don't have time to go into the details on brand identity in this blog post or supporting podcast, but wanted to make sure you understand how both brand personality and brand identity relate and work together.

Authentication 78

Authentication eBook Brands B2B 78

Pam Moore

MARCH 7, 2023

Plus I'll teach you proven strategies to unleash your brand's soul and stand out from the competition. I don't have time to go into the details on brand identity in this blog post or supporting podcast, but wanted to make sure you understand how both brand personality and brand identity relate and work together.

Authentication 78

Authentication eBook Brands B2B 78

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). B2B Marketing Insider ). B2B Marketing Insider ). Image Credit: Robert Rose. Michael Brenner ).

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Here are five actionable strategies that can help you boost your brand’s value using social media amplification. Be Consistent.

Brands 159

Brands Airlines Hashtag Influencer 159

Convince & Convert

MARCH 23, 2015

You’ve successfully converted your B2B leads into prospects. The following are a few strategies for getting your prospects to make the leap from potential to secured customers. Though he writes about software startups, his advice applies to any B2B business. Does your B2B business successfully convert prospects into customers?

B2B 60

B2B How To Case Study Startup 60

Pam Moore

SEPTEMBER 3, 2020

Download my free Buyer Persona Worksheet here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). What is an audience first marketing strategy. Why you need an audience first marketing strategy. 3 Steps you need to take to get started to develop your audience first marketing strategy.

Template 78

Template Templates Video Avatar 78

agora pulse

DECEMBER 23, 2020

Bonus Material: Free SMART Goals ebook. 500 Social Media Marketing Tips: Essential Advice, Hints, and Strategy for Business | Andrew Macarthy. Need to learn the basics of social media strategy , content creation, and social ads? Looking to amplify your Instagram strategy? This book is for you.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses.

Analysis 106

Analysis Sentiment Marketing How To 106

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter.

Social Media 149

Social Media B2B Strategy Consultant 149

Pam Moore

NOVEMBER 23, 2020

You struggle with getting budget approved to implement your digital strategies and social media plan. We help business of all sizes earn the needed support, trust and budget so that they can begin to finally once and for all implement modern and social media marketing strategies and tactics into their business to increase measurable results.

Training 78

Training Marketing Consultant Template 78

Pam Moore

JULY 6, 2020

You can start implementing these tactics and strategies TODAY to increase brand awareness, build thought leadership and grow your business. 15 Tips to Ignite Your Brand (ebook). The Top 10 Things You Must Know About Your Customer (ebook / marketing guide). Buyer Persona Worksheet (editable templates for b2b and b2c).

Brands 78

Brands eBook Template Templates 78

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

Social Media 60

Social Media B2B eBook Case Study 60

Visually SM

JULY 6, 2020

Many people — therefore, many companies as well — see social media as a place to only share their Content Marketing efforts, such as blog posts and ebooks. LinkedIn is a professional network where you get people to be interested in working for your company; but, if you run a B2B business, you can also use it to attract clients.

Social Media 130

Social Media Content How To Marketing 130

Convince & Convert

MARCH 10, 2010

With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. Also, thank you to the supremely talented Tzeyee Goh, who designed this eBook. You can download it free below.

Social Media 117

Social Media eBook Strategy Social CRM 117

Pam Moore

NOVEMBER 23, 2020

We help business of all sizes earn the needed support, trust and budget so that they can begin to finally once and for all implement modern and social media marketing strategies and tactics into their business to increase measurable results. Do any or all of these problems sound familiar? Marketing Nutz Training and Consulting Can Help!

Training 78

Training Marketing Consultant Template 78

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 142

B2B Research Influencer Marketing 142

Pam Moore

DECEMBER 21, 2020

Stop Wasting Time and Money on Digital Marketing Strategies that Don't Work! There are many reasons that you could be struggling to achieve your goals and truly impact your business with digital marketing, content strategies and social media. Hope is NOT a Strategy – Align Social and Digital Marketing to Your Business Goals!

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Stop Wasting Time and Money on Digital Marketing Strategies that Don't Work! There are many reasons that you could be struggling to achieve your goals and truly impact your business with digital marketing, content strategies and social media. Hope is NOT a Strategy – Align Social and Digital Marketing to Your Business Goals!

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Stop Wasting Time and Money on Digital Marketing Strategies that Don't Work! . There are many reasons that you could be struggling to achieve your goals and truly impact your business with digital marketing, content strategies and social media. Hope is NOT a Strategy – Align Social and Digital Marketing to Your Business Goals! .

Social Media 78

Social Media Template Templates Marketing 78

Waxing UnLyrical

AUGUST 2, 2018

As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images.

Content 124

Content Brands Findability Marketing 124

Pam Moore

DECEMBER 2, 2020

“Build it and they will come” has never been a strategy that worked. Why are you leveraging digital marketing, social media, content marketing and other strategies? Before you even think about using social media for business you need to develop your social branding strategy and plan! What do you want to achieve?

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

“Build it and they will come” has never been a strategy that worked. Why are you leveraging digital marketing, social media, content marketing and other strategies? Supporting Resources: How to Get Your Social Media Budget Approved (ebook). Buyer Persona Worksheets (editable worksheets for both b2b and b2c).

Social Media 78

Social Media Marketing Small Business Training 78

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Next, you’ll need a lead nurturing strategy.

B2B 244

B2B LinkedIn Strategy Marketing 244