Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Yes, eight of them.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Oktopost

MAY 2, 2023

In the realm of B2B, Shopify have clearly kept their nose to the ground when it comes to identifying common pain points and questions from entrepreneurs and business owners. What to publish, and when? Instead of posing direct questions to customers through surveys, you can observe them in the ‘natural habitat’ of social media.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Social Media Strategies Summit

NOVEMBER 18, 2022

So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations. If you have a physical location, publish it on your Facebook Page. LinkedIn is the only B2B-dedicated platform in our roundup. Content Curation.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads. Feature announcements.

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Strategy Marketing Case Study How To 100

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). ” — 2018 Trends: B2B Marketing , Edelman. ” — 7 B2B Marketing Trends to Watch in 2018 , circle S studio.

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B2B Trends Analysis Marketing 293

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. Google Review Count: 290. u=” (Ex.

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Tools Twitter Sample Samples 100

Convince & Convert

NOVEMBER 28, 2010

And because creating or curating content is important for all companies, it’s a book that I hope will find a broad and enthusiastic audience. As cited in Content Rules , a survey by MarketingProfs of 5,000+ businesses found that “producing engaging content&# is the top challenge for content marketing programs.

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Content Marketing B2B Case Study 117

Writtent Blog

JULY 9, 2013

HubSpot’s annual survey of marketers doesn’t solely focus on content, but its insights are too rich to ignore. B2B Marketing Trends Survey 2012 Report. Curata’s annual survey of how B2B marketers approach content marketing strategy is a tactical goldmine. 2013 State of Inbound Marketing Annual Report.

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Case Study Study Research Report 105

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ).

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Curation Tools Curata Flipboard 214

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. B2B marketers started to realize they needed to produce content people actually wanted to read.

B2B 318

B2B Influencer Social Media BuzzStream 318

Webbiquity SMM

JANUARY 5, 2016

8 Types of Content Every Business Should Consider Publishing by jeffbullas.com. Here are eight types of content Celina Jones advises you should consider publishing to engage your prospects and customers. Surveys suggest that many marketers are uncertain of the effect of content marketing. So is your content boring?

Content 60

Content B2B Marketing Hubspot 60

Rebekah Radice

SEPTEMBER 4, 2016

Plus, you can pull in any RSS feed, add them to a curated folder full of your favorite content creators, and Voila! 48% of B2B decision makers won’t respond to sales professionals who don’t personalize their messages. Hover over the article, click “Share” and add it to your queue. Find or snap a picture.

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Engagement Twitter Hashtag Travel 97

Convince & Convert

APRIL 26, 2012

are empowered to publish. Yeah, doing research into, you know, not only surveying. So, for example, I might have well, Pinterest and optimization, Pinterest and B2B, Pinterest and consumer, Pinterest and this, and so. Curating other’s photos. And someone coming into the content marketing. Your brand is competing.

Social Media 134

Social Media SEO Retail Conference 134

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Instagram has more users than Twitter.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Rebekah Radice

SEPTEMBER 4, 2016

Plus, you can pull in any RSS feed, add them to a curated folder full of your favorite content creators, and Voila! 48% of B2B decision makers won’t respond to sales professionals who don’t personalize their messages. Hover over the article, click “Share” and add it to your queue. Find or snap a picture.

Engagement 60

Engagement Twitter Hashtag Travel 60

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. Iconsive ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

AUGUST 25, 2020

Today, 84% of C-level and VP-level buyers say they are influenced by social media when purchasing, and 83% of B2B marketers are using it. Two out of three marketers saying they plan to boost their organic usage in the next year (although) it remains stronger for B2C (72%) than B2B (57%).”

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Types Social Media Content Hashtag 176

Webbiquity SMM

MAY 2, 2017

If your team’s needs have outgrown standard website tracking and analytics dashboards, these tools can help you plan, produce, publish, and distribute content, then predict and measure cross-channel marketing performance. 20: The Four Best Online Survey Tools. #21: 28: The 21 Best Content Curation Tools. #29:

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Tools Sample Samples Marketing 201

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. One important point for a B2B persona is to identify the individual buyer’s job position. Blog post.

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B2B Content Case Study Marketing 125

Writtent Blog

MAY 15, 2013

For many content marketers, curation is something of a silver bullet. The average B2B marketer is using 12 different content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload. Content Curation: Everyone Is Doing It. Curation Is Social.

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Curation Curata Content Mashup 103

Hootsuite

APRIL 14, 2021

Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. R/GA pushes the limits of ‘boring’ B2B. B2B marketers rejoice. This results in work that’s lifeless, repetitive, and entirely predictable. And we get it.

Social Media Management 133

Social Media Management Social Media HootSuite Template 133

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. Identify key influencers, monitor brand mentions and conversations, curate and share engaging content, respond to your community, and measure the impact of campaigns. Schedule and publish content across social channels. Pricing: contact vendor for quote.

Tools 207

Tools Social Media Netvibes Sample 207

Sprout Social

OCTOBER 17, 2016

As a result, one of Twitter’s main uses for marketers is curation. Instead of sending out thousands of paper surveys or forcing customers to complete online forms, you can head to Twitter to see how customers feel about your brand. 54% of users surveyed by Twitter reported they had taken action after seeing a brand mentioned in Tweets.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

MAY 14, 2013

Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. The impeccably discerning Cindy King curates an outstanding collection of blogging tips from pros like Leo Widrich (“A product is only useful if you know others want it. 20 Ways to Improve Your Blog by TribalCafe.

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Resources Tips Syndication SEO 195

Writtent Blog

JULY 5, 2016

Agencies and publishers’ content studios will compete head to head for enterprise content marketing business. Research shows upwards of 60-70% of B2B content goes unused. According to a study by CMI and Marketing Profs over 70% of B2B and B2C marketers plan to produce more content in 2016 than the previous year. Back to top.

Trends 76

Trends Content Marketing Consultant 76

Sprout Social

FEBRUARY 25, 2020

In fact, 65% of B2B marketers have used infographics for content marketing, which makes it one of the top five most used types of content. And 84% of respondents in an Infographic World survey found the medium effective. Besides more traffic and higher domain authority, getting published by a reputable site gives you clout.

Social Media 126

Social Media Marketing Survey Reputation 126

Buffer Social

JULY 21, 2016

Even fewer B2B companies are on Snapchat. To see how a brand (and a B2B one, no less) can fully optimize this platform, follow DocuSign (@docusigninc). But you’ll still need to collect, curate, optimize, and publish what they’ve produced. Easy to curate and create; just as much (or more) engagement.

Types 40

Types Social Media Content Brands 40

Writtent Blog

FEBRUARY 20, 2014

You need to consistently come up with more content marketing ideas to publish even more engaging content. Survey Results. Hand them a DLSR, and use the resulting images in all forms of content you publish. Really, the sky is the limit when it comes to professional guide ideas for B2B content marketing. Long-Form Articles.

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Content Marketing Screencast Tumblr 104