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Content Creation? Curation? Focus on Publishing Instead

Firebelly

I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Less filling!”

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Content Strategy Tips from Top B2B Brands

Writtent Blog

To inspire you to a more original small business content strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companies with brilliant content. With a sports theme, of course.

B2B 93
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Shareaholic Becomes a (Top Notch) Content Curator

Webbiquity SMM

Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food. Fashion & Beauty. • Social Media Marketing. Personal Finance. Check it out !

Curation 189
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How to Use Instagram to Drive Traffic to Your B2B Website

Webbiquity SMM

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. Not only are all those accounts feasible direct targets for your B2B marketing campaigns , they are also scores upon scores of possible traffic to drive to all your other online assets. Guest post by Natasha Ponomaroff. Craft your Profile.

B2B 149
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From Rhetoric to Revenue: the Rebirth of Social Media as a B2B Growth Engine

Oktopost

So, how do you use social media to actually earn revenue for B2B? Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Transforming Social Media into a B2B Growth Engine through Employee Advocacy. People want to talk to people.

B2B 91
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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. Publishers want eyeballs. Yet they are time-strapped and still value convenience.

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Maximizing Your Social Media ROI with Marketing Automation and Lead Scoring

Oktopost

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Without the right approach, leveraging social media can feel like a constant source of friction. Constraints on time and resources.

ROI 62