Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Writtent Blog

MAY 26, 2014

Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them. Coming back to the HubSpot marketing benchmarks study mentioned above, B2B and B2C companies with websites containing 100+ pages generate 2.5x

SEO 97

SEO Hubspot Press Release Engineering 97

Writtent Blog

JULY 3, 2013

Inspired by a truly impressive study by GetResponse , which analyzed the metrics of 21 million emails in order to find the best time to send email, we’ve curated some fresh data to help you get the best metrics possible: 1. Sending emails on the weekend carries something of a stigma among marketers, particularly in the B2B realm.

B2B 89

B2B Newsletter Metrics Curation 89

Sprout Social

DECEMBER 9, 2020

Customization might seem like more work upfront, but the ability to curate packages with clients specific needs in mind is worth the effort. Offering new services, like social listening, can help agencies uncover actionable insights for their clients previously available through costly focus groups and lengthy surveys.

Proposal 103

Proposal Price Project Education 103

Writtent Blog

JUNE 21, 2013

Content marketing implies reading white papers and reports on a regular basis for the inflow of fresh information, content curation, following trends and many other reasons. 8 Ways to Ease the Pain of Blog Commenting. 8 Ways to Ease the Pain of Blog Commenting. Image credit: Not in HD. How to write a proper blog comment?

Comments 76

Comments Influencer Marketing Statistics 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

JULY 20, 2016

Instead of using LinkedIn strictly for curating articles, use it as a platform to publish original long-form content as well. You can start by surveying existing content related to your topic or industry on LinkedIn Pulse. However, LinkedIn Ads may be a better option for B2B companies.

LinkedIn 40

LinkedIn Groups Groups B2B 40

agora pulse

MAY 24, 2016

Content Creation versus Content Curation … which is best for your brand? Content Curation is the process of gathering existing information like blogs, social media posts or, ebooks relevant to a particular topic and sharing it with your brand’s followers. Why You Should Curate Content. Why You Should Create Content.

Curation 67

Curation Content Paper.li Press Release 67

Keyhole.co

JANUARY 30, 2024

This helps you curate meaningful and memorable social media messages that resonate with what they are passionate about. The brand curates content around adventure sports, shares UGC, and uses catchy captions and relevant hashtags to appeal to adrenaline junkies — their target audience on social media.

Social Media 59

Social Media How To Patterns Sports 59

Social Media Strategies Summit

NOVEMBER 18, 2022

So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations. LinkedIn is the only B2B-dedicated platform in our roundup. Regarding B2B lead generation, LinkedIn is in a class of its own. Content Curation.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. It gives you a unique opportunity to access and share context-relevant social content that’s curated and approved by your marketing team. As you see, employee advocacy is not a tough sell for many roles across any B2B organization.

Hashtag 131

Hashtag B2B Policies Authentication 131

Oktopost

MAY 2, 2023

In the realm of B2B, Shopify have clearly kept their nose to the ground when it comes to identifying common pain points and questions from entrepreneurs and business owners. From curating strong UGC (user-generated content) to identifying key areas for thought leadership, it’s the best place to gather ideas and resources.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Sprout Social

FEBRUARY 14, 2022

According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. According to a recent survey of B2B marketers , 80% said that content marketing helped them successfully achieve the goal of creating brand awareness, 75% for building credibility and trust and 70% for educating their audiences.

Content 111

Content How To Marketing Template 111

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Employee advocacy built in.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads. Feature announcements.

Strategy 99

Strategy Marketing Case Study How To 99

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. All rights reserved.

Social Media 139

Social Media Strategy Consultant Blogger 139

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). ” — 2018 Trends: B2B Marketing , Edelman. ” — 7 B2B Marketing Trends to Watch in 2018 , circle S studio. .

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. 20: The Four Best Online Survey Tools. #21:

Tools 100

Tools Twitter Sample Samples 100

Buffer Social

JANUARY 10, 2019

Funniest Family Moments (Curating the best content from around the web). Which is great news for brands and B2B businesses because it means that content doesn’t need to be overwhelmingly funny or inspirational. Funniest Family Moments (Curating the best content from around the web). Customer interviews. Social media posts.

Research 111

Research Content Facebook Curation 111

Sprout Social

FEBRUARY 25, 2020

In fact, 65% of B2B marketers have used infographics for content marketing, which makes it one of the top five most used types of content. And 84% of respondents in an Infographic World survey found the medium effective. Educate your audience. For example, Happify created an infographic on why exercise makes you happy.

Social Media 125

Social Media Marketing Survey Reputation 125

Convince & Convert

NOVEMBER 28, 2010

And because creating or curating content is important for all companies, it’s a book that I hope will find a broad and enthusiastic audience. As cited in Content Rules , a survey by MarketingProfs of 5,000+ businesses found that “producing engaging content&# is the top challenge for content marketing programs.

Content 117

Content Marketing B2B Case Study 117

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ).

Curation 214

Curation Tools Curata Flipboard 214

Webbiquity SMM

MARCH 14, 2017

SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. 20: The Four Best Online Survey Tools. #21: 28: The 21 Best Content Curation Tools. #29: Instagram, Snapchat and Pinterest are among the fastest-growing and most engaging social networks. Photos grab our attention.

Tools 185

Tools Sample Samples Price 185

Writtent Blog

JULY 9, 2013

HubSpot’s annual survey of marketers doesn’t solely focus on content, but its insights are too rich to ignore. B2B Marketing Trends Survey 2012 Report. Curata’s annual survey of how B2B marketers approach content marketing strategy is a tactical goldmine. 2013 State of Inbound Marketing Annual Report.

Case Study 105

Case Study Study Research Report 105

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. B2B marketers started to realize they needed to produce content people actually wanted to read.

B2B 318

B2B Influencer Social Media BuzzStream 318

Webbiquity SMM

JANUARY 5, 2016

Surveys suggest that many marketers are uncertain of the effect of content marketing. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. this week’s chart, we look at data from a survey of 542 U.S.

Content 60

Content B2B Marketing Hubspot 60

Rebekah Radice

SEPTEMBER 4, 2016

Plus, you can pull in any RSS feed, add them to a curated folder full of your favorite content creators, and Voila! 48% of B2B decision makers won’t respond to sales professionals who don’t personalize their messages. Hover over the article, click “Share” and add it to your queue. Find or snap a picture.

Engagement 97

Engagement Twitter Hashtag Travel 97

Convince & Convert

FEBRUARY 9, 2010

A survey of 4,875 adults (500 U.S.) Between the pre-set bots, and the humanoids who decide to act like 'bots RT anything if the right blog (or blogger) curates it … I unfortunately think the #'s would be huge. Surveys need to be duplicated to show a trend. How many times would this 'article' be re-tweeted?

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

APRIL 26, 2012

Yeah, doing research into, you know, not only surveying. So, for example, I might have well, Pinterest and optimization, Pinterest and B2B, Pinterest and consumer, Pinterest and this, and so. Curating other’s photos. Where it’s not just like, let’s sit down and come up with an interesting. Lee: Right.

Social Media 134

Social Media SEO Retail Conference 134

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Instagram has more users than Twitter. 12) Sendible.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. Iconsive ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Rebekah Radice

SEPTEMBER 4, 2016

Plus, you can pull in any RSS feed, add them to a curated folder full of your favorite content creators, and Voila! 48% of B2B decision makers won’t respond to sales professionals who don’t personalize their messages. Hover over the article, click “Share” and add it to your queue. Find or snap a picture.

Engagement 60

Engagement Twitter Hashtag Travel 60

Webbiquity SMM

APRIL 6, 2017

” — B2B PR Sense Blog. Showcase reviews: AppStorm, B2B PR Sense Blog. Sample review: “Base CRM is uniquely suited to meet the needs of…B2B marketing…With Base’s integrated process, (users) can generate unique contact cards connected to their company, as well as the potential client account they’re related to.”

Social CRM 195

Social CRM Tools Sample Samples 195

Webbiquity SMM

AUGUST 25, 2020

Today, 84% of C-level and VP-level buyers say they are influenced by social media when purchasing, and 83% of B2B marketers are using it. Two out of three marketers saying they plan to boost their organic usage in the next year (although) it remains stronger for B2C (72%) than B2B (57%).”

Types 176

Types Social Media Content Hashtag 176

Writtent Blog

MAY 15, 2013

For many content marketers, curation is something of a silver bullet. The average B2B marketer is using 12 different content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload. Content Curation: Everyone Is Doing It. Curation Is Social.

Curation 103

Curation Curata Content Mashup 103