Hootsuite

APRIL 29, 2020

How many times have you found yourself scrambling for content at the last minute? In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix. Then, we share an easy-to-customize social media posting schedule template. Conduct a social media audit.

Template 145

Template Templates Social Media Tools 145

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . Why Use YouTube for B2B Marketing?

B2B 132

B2B SEO YouTube Tools 132

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. This is where AI tools for content creation can come into play. In fact, according to Insider Intelligence , 3 in 4 marketers are using AI tools for content creation.

Tools 62

Tools Content B2B Social Media Management 62

Pam Moore

JUNE 24, 2020

The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!).

Template 78

Template Templates Avatar How To 78

Pam Moore

SEPTEMBER 3, 2020

Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. Download my free Buyer Persona Worksheet here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!).

Template 78

Template Templates Video Avatar 78

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

B2B 98

B2B Platform Price Software 98

Pam Moore

FEBRUARY 21, 2017

We also created and are sharing with you Adobe Photoshop templates for all of the top social networks, also sized perfectly for you to start using today! In 2016 51% of B2B marketers prioritized creating visual content assets as a top priority (Content Marketing Institute). Download the guide now ! Click To Tweet.

Template 167

Template Templates Social Media Social Networking 167

Oktopost

OCTOBER 1, 2021

Having one is especially important for B2B companies competing for big-ticket clients in competitive fields. However, in the world of technology and business services, most B2B companies are up against a dense field of competitors. DOWNLOAD YOUR FREE BRAND STRATEGY TEMPLATE. Why Your B2B Needs a Brand Strategy.

Template 62

Template Templates Strategy Brands 62

Koka Sexton

AUGUST 11, 2023

Navigating Content Marketing Challenges and the Need for Operational Excellence Content marketing is a key component of today’s online marketing strategies and is essential for creating a sustainable competitive advantage. In particular, aligning content with the buyer’s journey and improving cross-team communication.

Content 52

Content Marketing Repository B2B 52

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. B2B buyer personas aren’t necessarily buttoned-up professionals. Don’t Be Like Your Competition.

Small Business 100

Small Business B2B Strategy Content 100

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

Tools 62

Tools B2B Hubspot Analytics 62

Pam Moore

OCTOBER 8, 2020

One of the best ways to increase the Return on Investment (ROI) on ALL of your marketing including digital marketing, social media, content marketing, influencer marketing and more is to take an Audience First Marketing approach to your marketing. Welcome to Audience Marketing where Riches are in the Niches. The riches are in the niches!

Template 78

Template Templates How To Training 78

Pam Moore

JULY 22, 2020

Audience marketing is an intentional alignment of your marketing messages, content and focus on the needs of your audience. Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!). What is Audience Marketing?

Strategy 78

Strategy Template Templates Marketing 78

Sprout Social

NOVEMBER 2, 2023

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? Identify content gaps. Guide multiple departments.

Examples 104

Examples Template Templates How To 104

Pam Moore

JUNE 26, 2020

The days of throwing social content spaghetti at the virtual walls and hoping it sticks are over and done. The average human consumes 6-7 pieces of content before making a purchasing decision. You better make sure your content is helping make the decision to buy from you! Is your content working FOR your business? .

eBook 78

eBook Template Templates B2B 78

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! As they jam through their LinkedIn, Instagram, Twitter, Tik Tok or Facebook, what makes them stop and groove to your content? Send the buyer persona templates I mentioned in Tip #1 to your entire team. In a world of automation and robots… be the HUMAN!

B2B 78

B2B Exercises Remix Team 78

Oktopost

APRIL 7, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Far from a new concept, this style of personalized marketing has come back to the forefront of hot topics in the B2B marketing industry. Meet Avnita Gulati, Senior Director, Global Marketing at VISA , with over 12 years in the B2B industry.

B2B 62

B2B Apple Marketing Buy 62

Sprout Social

MARCH 12, 2024

As Greg Rokisky, Social Media Strategist at Sprout Social puts it, “When partnering with influencers and creators, the Sprout team examines potential partners’ overall content and presence to ensure they align with our core values. Check out our communications plan templates and webinar. Which can work to your advantage.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Pam Moore

OCTOBER 20, 2020

My agency, Marketing Nutz helps businesses of all sizes research their audience, prioritize their market segments and buyer personas for incredible results with digital, content and social media marketing. Top tools to research top trends about hot content your customers loves right now. Content Calendar Template.

Research 78

Research Template Templates Training 78

Pam Moore

JULY 12, 2019

Content marketing ROI. Most marketers know how to throw content marketing up on an Instagram or Facebook virtual wall. However, if you ask them simple questions such as “what are your goals for that piece of content?” ” Or “what was the ROI on your last content marketing campaign?

ROI 60

ROI Content Marketing Template 60

Pam Moore

SEPTEMBER 9, 2020

Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training , Content Calendar Template and more. The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. What is a Sales and Marketing Conversion Funnel?

Conversation 78

Conversation Template Templates Marketing 78

Sprout Social

JANUARY 25, 2022

Get started with customer journey map templates. content types you serve your customers. Once you’re done, multiple departments can use the map as a guide for future content creation, to inform your social customer care strategy and improve messaging across every touchpoint. Identifies content gaps. Set your goals.

Examples 92

Examples Template Templates How To 92

Writtent Blog

APRIL 3, 2013

There’s a lot that goes into effective content marketing. You need a lot of different kinds of content , you have to figure out how it all fits into your buying cycle , and your content has to adjust to the different media through which you share it. How to Build Better Buyer Personas to Drive Killer Content from HubSpot.

Resources 95

Resources Hubspot Content Template 95

Pam Moore

DECEMBER 21, 2020

Creating even the most stunning, funny or high quality content is not going to drive measurable and profitable results if you don't have the right foundations in place. There are many reasons that you could be struggling to achieve your goals and truly impact your business with digital marketing, content strategies and social media.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Creating even the most stunning, funny or high quality content is not going to drive measurable and profitable results if you don't have the right foundations in place. There are many reasons that you could be struggling to achieve your goals and truly impact your business with digital marketing, content strategies and social media.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Creating even the most stunning, funny or high quality content is not going to drive measurable and profitable results if you don't have the right foundations in place. There are many reasons that you could be struggling to achieve your goals and truly impact your business with digital marketing, content strategies and social media.

Social Media 78

Social Media Template Templates Marketing 78

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Pam Moore

NOVEMBER 19, 2018

The second is content. What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? Without content that inspires, connects with and helps your audience achieve their goals, it's all for nothing. This is compared to only 56% of the least successful content marketers. Content is Serious Business.

ROI 60

ROI Content Training Template 60

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. Call or meeting content suggestion. B2B companies saw an average increase of 10% to their sales pipeline when using sales automation tools. Follow up timing. Assigning sales reps to leads.

Tools 98

Tools Hubspot B2B Price 98

Convince & Convert

DECEMBER 4, 2018

Or perhaps there are many different teams which produce content that should be used across digital properties, like a client of ours which is a trade organization. This brings more organization efficiencies, but also creates more consistent customer experience across the organization, benefiting customers of both B2B and B2C companies. .

Class 148

Class Meeting Resources Template 148

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. Content Marketing Made Easy. Content: the Force that Moves the Buyer Down the Tunnel. Image credit Adobe.

Resources 99

Resources Content Case Study eBook 99

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Ignite Social Media

JULY 27, 2020

Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. Based on this data, your marketing team pivots to switch up the marketing strategy to focus on thought leadership and develops content that reflects the top 10 challenges of CPG in the space. Uniquely Qualified Audience Creation.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Oktopost

OCTOBER 24, 2022

This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. Every employee spotlight is different, but it’s a good idea to come up with a basic structure or template to help create your posts. Format refers to the specific form of content you want to create.

Social Media 109

Social Media How To B2B LinkedIn 109

Pam Moore

NOVEMBER 19, 2018

The second is content. What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? Without content that inspires, connects with and helps your audience achieve their goals, it's all for nothing. This is compared to only 56% of the least successful content marketers. Content is Serious Business.

ROI 60

ROI Content Training Statistics 60

Ignite Social Media

MAY 6, 2021

We see personal content on this channel now, not just the traditional career stuff. If you want to connect with someone, you want to make sure it’s mutually beneficial and customize your introduction as much as possible, so it doesn’t appear you’re simply using a “copy and paste” template.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. Business Development – Automated business development relies on email marketing, social marketing, SEO, and content marketing. Did You Know?

Marketing 98

Marketing Metrics B2B Software 98