Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? Some social media management tools will also offer visual content calendars that allow you to visualize your upcoming campaigns. But B2B companies need to go deeper.

B2B 131

B2B Social Media Management Metrics Social Media 131

Social Media Strategies Summit

FEBRUARY 24, 2021

The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year. Cloudera Leverages B2B Social Listening to Assess Market Sentiment.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

OCTOBER 19, 2023

Table of contents: What is online reputation monitoring? This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. This is where something like social media sentiment analysis can really save the day.

Reputation 97

Reputation Sentiment Analysis Notification 97

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? But what does that look like? ?It

Data 141

Data Social Media Sentiment Team 141

Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. They are expert implementers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Social Media Strategies Summit

MARCH 18, 2021

Or maybe a B2B company using social platforms to generate leads. When it comes to crafting engaging social content, NASA clearly has an advantage. Firstly, it publishes content you can’t find anywhere else. The Department of Defense (DoD) Facebook profile is a prime example of government and social media.

Social Media 279

Social Media Transportation Feed Feedly 279

Pixlee

MAY 21, 2020

With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. And Facebook is expecting to see a loss from advertising in the coming months. In fact, the cost per impression on Facebook has decreased by 50% compared with before the pandemic. And for good reason, too.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Oktopost

FEBRUARY 21, 2022

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. The State of B2B Social Media Marketing Report ). Employees are 14 times more likely to share brand content than other types of content. times the number of link clicks that Facebook generated in 2021.

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. What about manufacturing?!” Define your audience .

B2B 136

B2B Marketing Construction Committee 136

Ignite Social Media

DECEMBER 10, 2020

Below are 5 stats that emphasize why your community and content strategy on social media is detrimental to your organization’s success: 58% of consumers visit a brand’s social media pages before visiting their website (an 81% increase from 2019). Top Questions About Social Media Community Management and Content Production in 2020.

Communities 176

Communities Social Media Tips B2B 176

Hootsuite

JULY 24, 2023

Social media scheduling The ability to schedule posts in advance across multiple social media platforms allows you to plan and organize your content effectively and efficiently. Content curation Don’t stress yourself out coming up with and curating content all on your own.

Real Estate 75

Real Estate Social Media Tools HootSuite 75

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor. Sharing influencer-worthy content.

Company 124

Company B2B Loyalty Survey 124

agora pulse

NOVEMBER 10, 2020

Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. With Brand24 analytics, you can monitor audience sentiment, improve customer service, and asses the impact of your marketing campaigns. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Tracking social media performance across Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, etc., For instance: What content do they engage with?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

MAY 30, 2023

We don’t need to remind you of the benefits of consistently posting quality content to social media, particularly when it comes to getting ahead of the competition. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. The solution? The solution?

Publishing 84

Publishing Social Media Film B2B 84

Oktopost

DECEMBER 5, 2022

Extend your content marketing reach. SEO and SMM work with content and can be effectively combined for content marketing. Only some links must be manually created by reaching out to bloggers and editors to collaborate on content. Sharing content on social media provides that opportunity. Social media in search.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise.

Strategy 131

Strategy Brands Hubspot Survey 131

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. B2B Lead Blog ). 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. And from there analyzed and tracked the changes in volume and sentiment for each topic by quarter.

Social Media 230

Social Media SM2 Energy Microblogging 230

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Tracking social media performance across Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, etc., For instance: What content do they engage with?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

MAY 18, 2023

While the youths dominate TikTok and Instagram, Facebook, LinkedIn, and Twitter remain safe spaces for boomers and Gen X. Facebook 1. Facebook had 2.989 billion monthly active users in April 2023. 1 billion stories are posted every day across Facebook apps. 67% of monthly users are active on Facebook daily.

Statistics 59

Statistics Social Media B2B YouTube 59

Sprout Social

NOVEMBER 2, 2023

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? Identify content gaps. Guide multiple departments.

Examples 104

Examples Template Templates How To 104

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. Have you ever shared an article with your best friend via WhatsApp?

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

DECEMBER 14, 2023

Platforms supported: TikTok LinkedIn Instagram Twitter YouTube Facebook Pricing: Keyhole’s subscription packages start from $79/month for SMBs and freelancers. You can plan and schedule your content with your team hassle-free with its smart approval workflows and automation. However, Awario doesn’t support LinkedIn.

Price 52

Price Hashtag Metrics Analytics 52

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers. Updated – November 2020. Agorapulse.

Analytics 105

Analytics Social Media Tools Price 105

agora pulse

OCTOBER 19, 2016

You spend hours researching, writing, designing and publishing that awesome piece of content but are you getting the best results for all your hard work? Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work. Listen and monitor sentiment. Push social sharing.

Social Media 60

Social Media Content Marketing Real Estate 60

Hootsuite

JULY 15, 2020

Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. Buyer personas can help you avoid that trap by reminding you to think about the real humans who read your social posts and engage with your content. Consider details like: Age.

Template 145

Template Templates How To Tourism 145

Buffer Social

NOVEMBER 13, 2017

While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users. In the long-term, this will be a game-changer for marketers and brands in the B2B space. Becoming a content-first platform.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Hootsuite

SEPTEMBER 14, 2020

It’s free, easy to understand at a glance, and shows you how your content is performing right now. Note that in order to use Instagram Insights, you’ll need to switch to a business profile on Instagram , which involves tying your Instagram profile to a Facebook business page. Instagram Insights. your website?),

Metrics 145

Metrics Analytics Instagram Tools 145

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 78% of consumers follow brands on Facebook. Why you should be on Facebook. Key Stats: Over 2.8 billion global active users. 90 million US users. Key Stats: Over 2.1

Platform 119

Platform Social Media Tumblr Reddit 119

Buzz Marketing for Technology

APRIL 21, 2010

Using a tool like Networked Insights you can take that data and start to understand where the conversations about your brand are happening most, and what the tone or sentiment of those conversations are. Share this on Facebook. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Data 198

Data Social Media Radian6 B2B 198

Unmetric

JUNE 11, 2019

This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting. The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

FEBRUARY 5, 2020

That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Is sentiment trending up or down? Content that highlights new products and services is one post type that receives the most engagement via social, according to Sprout Social Index, Edition XIV. Are users running into bugs?

Tools 94

Tools Sentiment How To Team 94