Pixlee

NOVEMBER 25, 2019

This exciting new feature has the potential to streamline personalized influencer efforts as well as encourage B2B companies and brands to try out influencer marketing strategies that have historically been easier for B2C companies to execute. Don’t forget your event hashtag. Invite influencers that are outside your immediate niche.

Hosting 53

Hosting Eventful Influencer Authentication 53

Convince & Convert

FEBRUARY 1, 2016

Twitter points to brands like KPMG to show how hashtags, events, and promoted Tweets can drive traffic and awareness. One example is Namecheap , a domain service that competes against some major players in a crowded and highly commoditized market. If you’re a B2B brand , you’re likely going to be spending a lot of time on LinkedIn.

Strategy 60

Strategy Resources HootSuite Social Media 60

Oktopost

MARCH 11, 2024

64% of B2B leaders consider thought leadership more trustworthy than marketing materials when assessing a vendor’s capabilities and competency. Plus, you must keep up with B2B social media trends and incorporate them into your posts. Look for tools that will recommend hashtags and keywords that maximize your discoverability.

LinkedIn 75

LinkedIn Tools B2B Social Media Management 75

Buffer Social

JUNE 13, 2019

Staged Instagram photos are achieving mass scale, and it’s harder to compete for attention. Slim Jim has a strong focus on many of its branded hashtags and communities like the #LongBoiGang. We’ve spoken before about the red vs. blue ocean strategies , picking a strategy where there is less competition. Boom shakalaka.

Meme 75

Meme Instagram Feed Feedly 75

Writtent Blog

SEPTEMBER 3, 2013

Between over 100 amazing speakers like Seth Godin and Arianna Huffington, an on-site concert and tons of networking opportunities, it’s no surprise the designated hashtag of #Inbound13 was trending on Twitter for much of the conference. Dunn stated “I have my deities, my writing gods that I admire and aspire to be more like.”

Conference 72

Conference Marketing Hubspot Metrics 72

Hootsuite

JANUARY 18, 2022

All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. LinkedIn is the world’s largest and most active professional networking platform, with over 55 million companies competing for the attention of more than 720 million users.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. With so many brands competing for users’ attention, managing and growing a LinkedIn account takes enormous time, dedication, and effort. Use relevant hashtags if possible.

LinkedIn 91

LinkedIn How To Collaboration Analytics 91

Oktopost

DECEMBER 8, 2020

A competitive landscape analysis is a proactive way to understand how you compete with your industry peers. B2C and B2B businesses alike are rushing to meet that demand with a compelling social media presence, a consistent voice, and tons of content. You need to take the methodical approach and create a competitive landscape analysis.

Analysis 111

Analysis Compete Price Study 111

Sprout Social

JANUARY 5, 2023

Industry insights: analyzing discussions or hashtags within an industry. Competitive analysis: analyzing a competing brand or product. Industry hashtags and discussions are invaluable for brands in this department. . New companies are constantly popping up in both B2B and B2C. Strategy #2: Industry insights. Content type.

Social Media 84

Social Media Sentiment Hashtag Analysis 84

Webbiquity SMM

FEBRUARY 11, 2013

’ This can be very handy when trying to discover new content or follow a trending topic”) and how brands are likely to respond to this through targeted use of hashtags and keywords. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. ” Hashtag Discovery Tools by LunaMetrics.

Tools 192

Tools Twitter Tips HootSuite 192

Keyhole.co

APRIL 24, 2023

On the contrary, B2B businesses would better invest in LinkedIn lead generation to target professionals in their niche with business-related content. In its TikTok contest, Chipotle leveraged Halloween to encourage its followers to upload videos of themselves in their costumes using the hashtag #Boorito.

Social Media 52

Social Media How To Campaign ROI 52

Hootsuite

DECEMBER 10, 2019

Why We Compete at The Data Open. That's why we compete at The Data Open. Citi created the hashtag #itsabouttime. B2B: 54% brand-building and 46% sales activations. For example, look at the Data Open tournament , a game-based social recruiting program from the hedge fund Citadel. Are you up for the challenge?

Trends 145

Trends Social Media CPA Sports 145

Oktopost

AUGUST 15, 2022

In the same year, Chris Messina invented the hashtag – the first method of categorizing social media posts, which then became a central feature of Twitter’s platform. In 2018, Instagram launched IGTV for video content in an attempt to compete with popular video platform YouTube. billion social media users across the world.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. Now Facebook groups, private accounts, and even branded hashtags provide a means to parlay branded clubs, lifestyles, and relationships into online spaces.

Examples 145

Examples Company Social Media Apparel 145

Kikolani

NOVEMBER 29, 2010

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her latest posts include Official Google Voice iPhone App Review , Facebook Messages: Moving Closer to Human Contact , and The Future Price of a Hashtag. Follow her @corvida on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

DECEMBER 10, 2019

83% of B2B marketers say they use social media, making it one of the most common marketing tactics. Your campaign is competing not only with similar vendors but also with the friends, family, co-workers, peers, and favorite news outlets of your target prospects for their attention. You are even competing against cat videos.

Social Media 155

Social Media Marketing Influencer Survey 155

Sprout Social

OCTOBER 17, 2016

You need to be up to date on what’s happening in Twitter world such as trending topics and popular hashtags. Resource How to Find the Best Places to Guest Blog Use Hashtags Hashtags make it easier for people to discover your Tweets when searching for specific topics or keywords. Limit yourself to one hashtag per Tweet.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Writtent Blog

MAY 15, 2013

Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter.

Curation 103

Curation Curata Content Mashup 103

Buffer Social

DECEMBER 6, 2023

  Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.    An extremely compelling hook — every B2B marketer wants to learn how to answer difficult questions from the company CEO.

Analysis 88

Analysis Twitter Meme Hashtag 88