Oktopost

SEPTEMBER 21, 2020

Another person is making negative comments about your company. In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing. Lead identification.

B2B 90

B2B Marketing Sentiment Influencer 90

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Case Studies : These are the B2B equivalent of product reviews. Case Studies : These are the B2B equivalent of product reviews. They also seek reviews of your offerings and company from impartial sources.

comScore 299

comScore Marketing Case Study Review 299

Oktopost

APRIL 6, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Atlassian 118

Atlassian Strategy B2B Apple 118

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Today, we’re happy to announce Oktopost’s Social Listening.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

MARCH 28, 2024

LinkedIn hashtag analytics reveal how popular specific hashtags are on the platform and how they impact content performance. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

Hashtag 101

Hashtag Analytics LinkedIn Content 101

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time. Quick Links.

B2B 132

B2B Social Media Management Metrics Social Media 132

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 112

Analytics Sentiment Analysis Patterns 112

Social Media Strategies Summit

FEBRUARY 24, 2021

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. Social listening involves tracking words and phrases across social platforms and websites, then analyzing and learning from the results. That’s vital intelligence you just can’t afford to overlook.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Related posts: B2B Marketing Content: Lure or Lasso? A recent Cone Inc.’s Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Sharing = caring.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. While there’s no one-size-fits-all approach to monitoring, here’s a breakdown to get you started: Identify the platforms to monitor Reputation monitoring goes far beyond your owned channels. or G2), it goes far beyond that. Translation?

Reputation 96

Reputation Sentiment Analysis Notification 96

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Source: Cloudave ). How Does Social CRM Differ from Traditional CRM?

Social CRM 97

Social CRM B2B How To Patterns 97

Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. The stakes are high, but that doesn’t mean financial companies can ignore social altogether. A brand that received emphatic praise was Chewy, the beloved pet food and products company.

Report 65

Report Atlassian Brands Sentiment 65

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. It will help identify which platforms to focus on for success, develop a solid posting strategy, and even help optimize post timing and scheduling. This resulted in exceptional gains for their brand, and for the company in general.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Why do manufacturing companies need digital marketing?

B2B 137

B2B Marketing Construction Committee 137

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Provide delightful customer support.

ROI 100

ROI Platform Storify Sentiment 100

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Why Is Brand Visibility Important for B2B? Jump to Section. What is Brand Visibility?

Brands 76

Brands B2B SEO Influencer 76

Pixlee

MAY 21, 2020

According to the Content Marketing Institute’s 2020 B2B Benchmarks, Budgets, and Trends report , almost three-quarters (72%) of B2B marketers who are using online paid channels are also using paid social. million, to be specific) can be reached by ads on the platform. And for good reason, too.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis.

Analysis 118

Analysis Price Influencer Sentiment 118

Convince & Convert

NOVEMBER 16, 2023

Fortunately, thanks to my employer, NetLine , being a sponsor (and sister company) of the event, I made the trip down to DC. You’ll better understand why resonance is such a major focus of B2B content marketing once we address one of the largest variables in our lifetime: Artificial intelligence.

Content 78

Content Marketing B2B SEO 78

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Few companies outsource all social media activity to agencies or consultants. The consultant always listens to gauge audience sentiment to inform all activity.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Embrace multi-platform analytics Gone are the days of siloed social strategies. Engagement rate: Monitor comments, shares, replies, and message responses.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

JUNE 15, 2023

Here are the key benefits of real-time social listening – and why a social media listening platform is fundamental to realizing those benefits. They hold a lot of sway, and it’s no surprise that B2B influencer marketing is now starting to mirror its billion-dollar B2C counterpart.

B2B 62

B2B Sentiment Analysis Influencer 62

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others).

Analysis 70

Analysis Data Sentiment Metrics 70

Oktopost

FEBRUARY 21, 2022

Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. The State of B2B Social Media Marketing Report ).

Statistics 76

Statistics B2B LinkedIn Social Networking 76

Oktopost

APRIL 21, 2022

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Sharing content related to the company or brand. Private messaging brand or company accounts. At the same time, it also allows you to learn how audiences view other companies in your field.

Content 118

Content FAQ Sentiment Hashtag 118

Oktopost

SEPTEMBER 2, 2020

Much like other B2B decision-makers, your customers and prospects spend a lot of time on social media. Many of them follow your company pages and regularly engage with your posts. Here’s a fact: social drives revenue for B2B. The integration will be added platform-wide later this month.

Microsoft 87

Microsoft B2B Sentiment ROI 87

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

ROI 95

ROI Cost B2B Organization 95

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Embrace multi-platform analytics Gone are the days of siloed social strategies. Engagement rate: Monitor comments, shares, replies, and message responses.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Brandwatch.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. Why track LinkedIn analytics?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52