Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. You can leave a response , or trackback from your own site.

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

MARCH 8, 2019

When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). Consider the sheer popularity of sites such as YouTube, Reddit and Quora. At a glance, these sites may not seem totally relevant to your brand. Sounds pretty “social” to us!

Reddit 98

Reddit Tumblr YouTube Review 98

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Just take a look at this amazing blogging statistics meter from worldometers.info. Participate in the communities where your audience already gathers.

Strategy 93

Strategy Content Marketing Influencer 93

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

SEPTEMBER 20, 2010

And, if your site is Flash dependent, you're missing all the iPhone and Blackberry visitors who have no capacity to display Flash. And, if your site is Flash dependent, you're missing all the iPhone and Blackberry visitors who have no capacity to display Flash. Things to consider when you're designing your web experience.

Social Media 160

Social Media Statistics Strategy Research 160

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Based on the analysis of parameters like these, you would want to measure the success ratio of your site.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Convince & Convert

MARCH 25, 2010

Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle. Social media statistics and reporting, without the hassle.

Social Media 117

Social Media Strategy Statistics Metrics 117

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

APRIL 21, 2020

They have already developed a community of users or customers around them. Statistically, this upgrade happens every ~2.2 It can be used to assess the value of your various sites and apps in terms of leads and sales, and where they fit in your brand. So just like celebrities, star products are uniquely suited for social media.

Marketing 138

Marketing Apple Strategy ROI 138

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Quora is, of course, a social question-and-answer website launched in 2010.

Brands 210

Brands NoFollow Marketing How To 210

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Just take a look at this amazing blogging statistics meter from worldometers.info. Participate in the communities where your audience already gathers.

Strategy 60

Strategy Content Marketing Influencer 60

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Is anyone out there? Does anyone care?

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Jay: Yeah, even more so than email in a B2B circumstance. Listen Now. Eric: Yeah.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Jay: Yeah, even more so than email in a B2B circumstance. Listen Now. Eric: Yeah.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. I consistently look at the number and percentage of visitors to this site that come from Twitter. Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off?

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

Social Media 126

Social Media Case Study Strategy Study 126

Hootsuite

SEPTEMBER 2, 2021

However, there are many types of social media sites out there, with new platforms and formats popping up on the regular. Keep up to date with social media statistics. Although no one can tell the future, one way to know if a platform has staying power is to compare its statistics to established social media platforms.

Types 145

Types Social Media Statistics HootSuite 145

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” Image credit: Business 2 Community. How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 21 Social Media Statistics. Do consumers actually listen to brands?

Statistics 50

Statistics Social Media B2B Hubspot 50

Writtent Blog

MARCH 10, 2014

While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. Is there anything better than a real-life content marketing success story? I didn’t think so!

Content 85

Content Marketing Energy Case Study 85

Ignite Social Media

MAY 31, 2016

Note: For the purpose of these statistics, we’ve defined millennials as 18-32 year olds.) HOW BRANDS CAN USE THIS INFORMATION : Particularly if you’re a B2B business, or also a B2C with a large employee base, consider how the millennial male can become a brand advocate for your business.

Yammer 60

Yammer Buy Social Networking Report 60

Social Media Strategies Summit

NOVEMBER 28, 2022

You need to tell your viewers exactly what they’re in for in just a few words and gently guide them to your site after offering something fun or helpful. Still, if you say you’re the best in the world, you’ll need to back up that claim with a statistic, testimonial, or some other form of social proof. Make Sure You Know Your Audiences.

Examples 246

Examples Facebook B2B Instant Messaging 246

Convince & Convert

JULY 27, 2010

Some of the guest writers blog on occasion at their own sites. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. None of them blog routinely. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Rebekah Radice

APRIL 11, 2016

If you’ve wondered which social media site is right for your business , it’s no surprise. How to Choose the Best Social Media Site for Your Business. Twitter is another social media site that’s appropriate for any business or vertical. Does it feel like a new social network pops up almost daily?

Sites 114

Sites Social Media How To LinkedIn 114

Convince & Convert

JULY 26, 2010

Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. If you make a blog or website, you have to find ways to get people to visit your site, thus affecting your search indexing. Spread the net. Their magic?

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Content without community, without approachability, without humanization and kinship is ineffective.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

JUNE 29, 2010

Shirky points out that consumer-powered review sites like Yelp are just as valid as a critique from a professional restaurant reviewer, although perhaps for different reasons based on the collective knowledge and biases of each source.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

FEBRUARY 15, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Graeme White interesting! jaybaer The Content You Want, Via the Channel You Choose [link] jhodas Great read Jay. Just had that very discussion here this morning. link] Cercone Brown & Are email and social media more similar than we would like to think? Thanks dude.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Hootsuite

DECEMBER 1, 2022

Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform. LinkedIn is well known as the social network of choice for B2B marketers. As mentioned, for B2B companies, LinkedIn can be a goldmine of lead development and relationship building.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Convince & Convert

FEBRUARY 10, 2010

As my friend Jeff Rohrs from ExactTarget (client) says: “How can social media kill email, when you have to have an email address to belong to a social media site?&# "How can social media kill email, when you have to have an email address to belong to a social media site?” link] [link] Sam Cece Exactly.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

FEBRUARY 19, 2010

You can also manage your customization preferences by clicking links in the email, so visiting the NutshellMail Web site isn’t needed after initial sign-up. I haven't used it, but looks interesting [link] [link] Meylah Community Anyone use NutshellMail? If yes, what do you think?

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

APRIL 1, 2010

A visit to the main T-Wolves Web site finds absolutely none of the humility and forthrightness that made the original ad so compelling. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. Your Web site. At a minimum.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. However, statistics show that such use of social media is still not widely utilized by most companies.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

FEBRUARY 5, 2010

Option 3, for some reason, reminds me of a news station web site. but a right-hand location on content sites. Option 2 zooms your photo a bit more, which I really like. Other than that, I think Option 2 lacks visual interest. And as others noted, it is too orange. I voted for Option 3 for that reason. link] Adam Q.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. A Few Statistics About Top 130 Minnesota Tech Companies on Twitter. How popular are they on average? The median is 1,150. WorkOutLoud.

Company 151

Company Twitter Software System 151

Convince & Convert

APRIL 20, 2010

I am showing as 2291 keywords where my site appears in Google's index, but only 170 words where they have actually clicked through to the site itself. Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. – [link] – I realize not much has changed (yet), but … interested in your take. I see it as a nice play for CC, but not sure I fully get it.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

AUGUST 19, 2010

Allowing for and creating communities. The brochure could be made available on site and could also be made available as a PDF that ExactTarget could drive traffic to via email. The PDF could also be posted or linked to via Social Media sites. Engaging people in their passions all helps make the business more meaningful.

Social Media 142

Social Media Strategy Tourism Social CRM 142